WSI e Strategies

WSI e Strategies WSI eStrategies is a Digital Marketing Agency focused on generating online leads and sales through a

As WSI Digital Marketing Consultants, we are part of the biggest collaborative community of Internet Marketing Specialist in the world. We partner with local and national businesses to develop and implement internet marketing strategies that generate revenue and create increased brand awareness to help you grow your business! WSI eStrategies provides our clients with the following advanced interne

t marketing services in order to maximize return on investment (ROI).

•search engine optimization
•pay per click advertising
•social media marketing
•mobile marketing
•web site design

Google is making another significant move in the advertising space. This October, they're launching the Google Verified ...
10/03/2025

Google is making another significant move in the advertising space. This October, they're launching the Google Verified badge, which will replace multiple Local Services Ads trust signals with one simplified identity for advertisers. This might seem like a small change, but it signals something much bigger.

This consolidation is part of Google's broader push toward streamlined advertiser verification across all its platforms. For local businesses, this means adapting to yet another change in how trust and credibility are displayed to potential customers. Read more now.



https://www.searchenginejournal.com/google-confirms-new-google-verified-badge-for-local-services-ads/554360/

WSI's latest research has uncovered a troubling disconnect in the business world. While 81% of businesses trust that AI ...
10/02/2025

WSI's latest research has uncovered a troubling disconnect in the business world. While 81% of businesses trust that AI can help them achieve their goals, only 27% actually discuss it regularly across their organization. This gap between belief and action is costing companies real opportunities.

Consider this: if you believe something can transform your business but you're not discussing it, planning for it, or implementing it, then you're essentially paying for expensive daydreaming. The companies that will thrive in the AI era aren't just the ones that believe in its potential—they're the ones taking concrete steps to harness it.

The question isn't whether AI will impact your business. The question is whether you'll be proactive about that impact or reactive to it. Curiosity without action is just expensive daydreaming—but channeling that curiosity into action creates real growth.



https://marketing.wsiworld.com/ai-report

Instagram has made a seismic shift that every marketer needs to understand. The platform has moved away from "the algori...
10/01/2025

Instagram has made a seismic shift that every marketer needs to understand. The platform has moved away from "the algorithm" entirely, now using sophisticated AI systems to determine what content gets seen. This isn't just a technical update—it's a fundamental change in how the social media platform works.

The days of trying to game the algorithm are over. What matters now is creating content that genuinely resonates with your audience. Authentic engagement has become the new currency, and brands that focus on real connections rather than algorithmic tricks will win in this new landscape.

For businesses, this means rethinking your entire Instagram strategy. Instead of chasing viral trends or posting at "optimal times", focus on creating content that sparks genuine conversations and builds real relationships with your community.



https://blog.hootsuite.com/instagram-algorithm/

Time alone doesn’t make a business strong.But direction, discipline, and the ability to evolve? That does.From dial-up t...
09/30/2025

Time alone doesn’t make a business strong.

But direction, discipline, and the ability to evolve? That does.

From dial-up to data-driven. From web pages to AI strategy. WSI has never stood still because impact isn’t made by repeating what worked yesterday.

It’s made by knowing where you’re going next and getting there first. That’s what 30 years of leadership looks like.

Social media marketing is set to be a $1.5 trillion industry by 2030, a clear indicator of its transformative power in b...
09/30/2025

Social media marketing is set to be a $1.5 trillion industry by 2030, a clear indicator of its transformative power in business. However, the fascinating story isn't just in the market's size but in the strategic sophistication of its players. Leading brands aren't simply increasing their social media presence; they're optimizing it.

They understand their audience, create authentic connections, and measure what matters. They treat social media as a revenue channel, not just a brand awareness tool.

And so, the question isn't whether you should invest in social media marketing. The question is how strategically you'll approach it.

Read more about the future of social media marketing: 👉 https://www.forbes.com/sites/rachelwells/2024/01/09/social-media-marketing-skills-in-demand-worth-15-trillion-by-2030/

Today, social media strategy requires fundamentally different thinking. HubSpot's comprehensive guide shows how to move ...
09/29/2025

Today, social media strategy requires fundamentally different thinking. HubSpot's comprehensive guide shows how to move beyond vanity metrics to focus on what really matters: turning social media engagement into customer loyalty and business growth.

The old approach was about broadcasting messages and hoping they stick. The new approach is about building communities and fostering genuine connections. It's about understanding that social media isn't just a marketing channel—it's a relationship-building platform.

The brands that master this shift won't just gain followers, they'll acquire customers, advocates, and sustainable competitive advantages.

Master social media strategy for 2025: 👉 https://blog.hubspot.com/marketing/social-media-strategy-for-your-business

At WSI, we believe true innovation delivers real value, not just fleeting trends. Our focus on achieving measurable resu...
09/26/2025

At WSI, we believe true innovation delivers real value, not just fleeting trends. Our focus on achieving measurable results through AI and digital marketing has earned us recognition at the 2024 CanadianSME National Business Awards.

This recognition validates our approach, proving that our commitment to innovation leads to a significant competitive advantage. We are proud to be part of this group of companies and see it as confirmation that we are on the right path.

As we continue to empower businesses with AI for growth, WSI is not merely keeping pace with innovation; we are leading it.

Learn about our innovative approach: 👉 https://www.wsiworld.com/blog/wsi-proud-to-stand-among-canadas-most-innovative-businesses

Successfully integrating AI goes beyond just technical hurdles; the real challenges lie in navigating the organizational...
09/25/2025

Successfully integrating AI goes beyond just technical hurdles; the real challenges lie in navigating the organizational dynamics. That’s because businesses often underestimate the impact that resistance to change, lack of a defined strategy, and inflated expectations have on the adoption of AI (and any other new technologies).

WSI's guide offers a practical perspective on AI implementation. It moves past theoretical possibilities to focus on what it truly takes for AI to deliver tangible results.

Because companies that excel with AI don’t necessarily have the largest budgets or the most cutting-edge technology; instead, their success stems from a clear vision, strong leadership, and a pragmatic approach to managing change.

Navigate AI's hidden challenges: 👉 https://www.wsiworld.com/blog/the-hidden-challenges-of-ai-what-c-suite-leaders-need-to-know

How often do brilliant ideas fade, strategic insights vanish, or crucial momentum die because of incomplete notes, forgo...
09/25/2025

How often do brilliant ideas fade, strategic insights vanish, or crucial momentum die because of incomplete notes, forgotten follow-ups, or unclear action items? If your team is losing valuable time and momentum due to overlooked, delayed, or forgotten meeting insights, it's time for a change.

That’s why we've created our latest eBook, Meeting Intelligence: The Business Leader's Guide to AI Notetakers.

Leveraging AI notetakers isn't about replacing the vital human connection in your meetings. Instead, it's about powerfully enhancing it. AI notetakers meticulously capture every single detail, freeing your team to fully engage in what truly matters: the dynamic conversation, the spark of creativity, and the power of collaboration.

Curious how AI notetakers can help? Download your free guide: 👉 https://marketing.wsiworld.com/ai-notetaker-ebook

Social media advertising just got a significant upgrade. Each platform now offers sophisticated AI tools that can optimi...
09/24/2025

Social media advertising just got a significant upgrade. Each platform now offers sophisticated AI tools that can optimize targeting, create ad variations, and predict performance—all in real-time.

But here's what Social Media Today's latest analysis reveals: the most successful advertisers are using these tools strategically. They understand that AI amplifies good strategy and exposes bad strategy.

The future of social media advertising is automated, but strategy is still human. The brands that win will be the ones that combine AI efficiency with human insight.

Explore each platform's AI advertising tools: 👉 https://www.socialmediatoday.com/news/overview-ai-ad-optimization-targeting-creation-tools-social-apps/748800/

AI readiness extends beyond technology; it's about adopting the right mindset and recognizing AI not as a threat but as ...
09/23/2025

AI readiness extends beyond technology; it's about adopting the right mindset and recognizing AI not as a threat but as a tool to enhance human potential.

WSI's AI Readiness Assessment, through 20 straightforward questions, helps organizations determine their preparedness for both current AI opportunities and future challenges.

Ultimately, this assessment evaluates your organization's readiness to evolve, embrace innovation, and maintain a competitive edge. In the era of AI, stagnation, not speed, poses the most significant risk.

Take the AI Readiness Assessment: 👉 https://marketing.wsiworld.com/ai-readiness

Today's successful marketers are moving beyond traditional, slower methods of planning and review. Instead, they are emb...
09/23/2025

Today's successful marketers are moving beyond traditional, slower methods of planning and review. Instead, they are embracing reflexive decision-making, utilizing live data and AI insights to make real-time adjustments.

According to recent Harvard Business Review research, companies leveraging AI in sales and marketing are experiencing quicker sales cycles, improved conversion rates, and more responsive customer interactions.

This transition from reflective to reflexive approaches is crucial not only for speed but also for maintaining relevance. In a rapidly evolving market where customer preferences shift constantly, the ability to adapt swiftly is essential for survival.

Read the full research: 👉 https://hbr.org/2025/06/companies-are-using-ai-to-make-faster-decisions-in-sales-and-marketing

Address

860 Taylor Creek Unit 4
Ottawa, ON
K4A0Z9

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16134247042

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As WSI Digital Marketing Consultants, we are part of the biggest collaborative community of Internet Marketing Specialist in the world. We partner with local and national businesses to develop and implement internet marketing strategies that generate revenue and create increased brand awareness to help you grow your business! WSI eStrategies provides our clients with the following advanced internet marketing services in order to maximize return on investment (ROI). •search engine optimization •pay per click advertising •social media marketing •mobile marketing •web site design