WSI e Strategies

WSI e Strategies WSI eStrategies is a Digital Marketing Agency focused on generating online leads and sales through a

As WSI Digital Marketing Consultants, we are part of the biggest collaborative community of Internet Marketing Specialist in the world. We partner with local and national businesses to develop and implement internet marketing strategies that generate revenue and create increased brand awareness to help you grow your business! WSI eStrategies provides our clients with the following advanced interne

t marketing services in order to maximize return on investment (ROI).

•search engine optimization
•pay per click advertising
•social media marketing
•mobile marketing
•web site design

If meeting insights are getting lost, delayed, or forgotten, it's costing your team more than just time—it's costing mom...
08/11/2025

If meeting insights are getting lost, delayed, or forgotten, it's costing your team more than just time—it's costing momentum. Every missed follow-up, every forgotten action item, every brilliant idea that never made it out of the conference room represents a lost opportunity.

That's why WSI created "Meeting Intelligence: The Business Leader's Guide to AI Notetakers"—a practical resource that shows you how to leverage AI Notetakers to streamline documentation, improve follow-ups, and free your team to focus on what actually matters.

Whether you lead client calls, internal meetings, or onboarding sessions, you'll learn how to implement these tools quickly and see the impact almost immediately. Because the goal isn't just better meetings—it's turning every conversation into a strategic advantage.



https://marketing.wsiworld.com/ai-notetaker-ebook

AI-driven personalization has fundamentally changed marketing from broadcasting to thousands to having personalized conv...
08/10/2025

AI-driven personalization has fundamentally changed marketing from broadcasting to thousands to having personalized conversations. Instead of creating one campaign for thousands of people, smart businesses now use AI to create thousands of personalized experiences that feel like one-on-one conversations. The approach builds genuine relationships between brands and customers because when people receive content that truly resonates with their needs and current situation, they don't just engage more—they trust more, buy more, and recommend more. We finally have technology that can treat every customer like your most important customer, which is exactly what good customer service has always been about.



https://www.wsiworld.com/blog/personalization-engagement-the-power-of-hyper-targeted-marketing

🚀 Planning to build or rebuild your website?Start smart — and don’t just think “design,” think strategy.This Ahrefs guid...
08/08/2025

🚀 Planning to build or rebuild your website?
Start smart — and don’t just think “design,” think strategy.

This Ahrefs guide outlines the complete roadmap to building a high-performing site:
🔧 Set clear goals and structure
📝 Create optimized content from day one
🔍 Build SEO into your foundation
📱 Ensure mobile speed and UX
🔐 Add security, analytics & tracking

At WSI, we work with businesses to build websites that are:
✅ Strategically planned
✅ Search engine and AI-search optimized
✅ Built to convert and scale

📩 If you're thinking about launching or upgrading your site, let’s connect. We’ll help you build it right the first time.

Read more here: https://ahrefs.com/blog/how-to-build-a-website/

TikTok's 120% growth in shopping this year shows how quickly social commerce has evolved from "interesting experiment" t...
08/07/2025

TikTok's 120% growth in shopping this year shows how quickly social commerce has evolved from "interesting experiment" to "essential sales channel". The platform succeeded by making purchases feel spontaneous rather than forced—people buy things while they're being entertained, not when they're being sold to. This reflects a broader shift where discovery, evaluation, and purchase increasingly happen within the same platform. And businesses adapting to this trend are meeting customers where they're already spending time instead of trying to drag them to separate e-commerce sites. The lesson? Go where attention lives, don't try to redirect it.



https://www.socialmediatoday.com/news/tiktok-says-in-app-shop-sales-up-this-year/750755/

Being named a finalist for Best Business Innovation at the CanadianSME Awards feels good, but the real achievement is ma...
08/06/2025

Being named a finalist for Best Business Innovation at the CanadianSME Awards feels good, but the real achievement is making AI accessible for businesses that don't have Silicon Valley budgets. Too many companies think advanced technology requires completely rebuilding everything they've already built. WSI’s approach focuses on practical AI implementation that delivers measurable results without forcing businesses to throw away systems that already work. Real innovation happens when sophisticated technology becomes simple enough for actual business owners to understand and implement without needing a computer science degree.



https://www.wsiworld.com/blog/wsi-named-finalist-for-best-business-innovation-at-canadiansme-awards

HubSpot's ChatGPT connector represents a massive shift in who gets access to sophisticated data analysis. With over 250,...
08/05/2025

HubSpot's ChatGPT connector represents a massive shift in who gets access to sophisticated data analysis. With over 250,000 businesses already using HubSpot as their customer data hub, this integration means teams can ask complex questions about their customers and get insights that used to require an expensive data science team. Marketers can identify high-converting cohorts, sales teams can spot expansion opportunities, and support teams can predict staffing needs—all through natural language queries. The democratization of advanced analytics could finally level the playing field between enterprises with unlimited budgets and everyone else.



https://www.hubspot.com/company-news/hubspot-deep-research-connector-for-chatgpt

The WSI 2025 Regional Tour proved something we've suspected for years: the best marketing strategies come from professio...
08/02/2025

The WSI 2025 Regional Tour proved something we've suspected for years: the best marketing strategies come from professionals who talk to each other instead of guarding trade secrets like it’s classified information. This year's focus on AI innovation and strategic partnerships showed how agencies can blend human expertise with artificial intelligence to create results that neither could achieve alone. The collaborative approach demonstrated that the future belongs to agencies willing to learn, adapt, and—shocking concept—share what works.



https://www.wsiworld.com/blog/wsi-regional-tour-highlights-investment-in-strategy-tech-partnership

Here's what 2025 taught us about AI in business: 77% of employees are already using AI tools, but only 54% of management...
08/01/2025

Here's what 2025 taught us about AI in business: 77% of employees are already using AI tools, but only 54% of management teams have actually applied AI in their departments. That gap? It's costing businesses real opportunities.

WSI's 2025 AI Business Insights Report bridges that gap with strategic insights explicitly designed for small and medium-sized businesses. This isn't another report filled with theoretical concepts—it's a practical guide showing how companies worldwide are leveraging AI to drive actual growth and innovation.

Download your free copy and discover why 81% of businesses believe AI can help them achieve their goals—and more importantly, learn how to be part of that success story.



https://marketing.wsiworld.com/ai-report

Geo is just SEO—and it’s time business owners start treating it that way.This article from Ahrefs explains why local SEO...
07/31/2025

Geo is just SEO—and it’s time business owners start treating it that way.

This article from Ahrefs explains why local SEO isn’t a separate strategy—it’s simply good SEO tailored to local search intent.

Key takeaways:
📍 Use location-based keywords naturally
🔗 Build geo-relevant backlinks
🧭 Optimize your Google Business Profile and local citations
🧠 Understand local search behavior to tailor content and structure

At our agency, we help businesses:
✔️ Audit and improve local visibility
✔️ Build authority with local backlinks
✔️ Show up when and where customers are searching

If your competitors are outranking you locally, WSI can help change that.

https://ahrefs.com/blog/geo-is-just-seo/

Want to know how Google sees your website’s authority? Start with the Links Report in Google Search Console.SEMrush’s gu...
07/30/2025

Want to know how Google sees your website’s authority? Start with the Links Report in Google Search Console.

SEMrush’s guide to the GSC Links Report shows how to access and interpret this essential data.

WSI Consultants help business owners:
✔️ Analyze their backlink profile for quality and impact
✔️ Identify toxic or low-value links
✔️ Strengthen SEO with strategic link-building

Your backlinks influence how Google ranks your content, and not all links are created equal. WSI helps turn raw data into clear, actionable SEO strategies.

https://www.semrush.com/blog/google-search-console-links/

AI conversations are growing louder, but action is still catching up.📈 59% of businesses are now familiar with AI⚠️ Yet,...
07/29/2025

AI conversations are growing louder, but action is still catching up.

📈 59% of businesses are now familiar with AI
⚠️ Yet, 52% of those haven’t completed any formal training

This gap slows down adoption, weakens ROI, and makes it harder to scale wins.

If your team talks about AI but isn’t being trained on it, you're missing the mark. This year’s report highlights how training, or lack thereof, is defining the gap between curiosity and capability.

Get the full report and learn how leading teams are building AI capability fast!

- https://marketing.wsiworld.com/ai-report?utm_source=wsi-social&utm_campaign=wsi-tho&utm_medium=post

Address

860 Taylor Creek Unit 4
Ottawa, ON
K4A0Z9

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16134247042

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As WSI Digital Marketing Consultants, we are part of the biggest collaborative community of Internet Marketing Specialist in the world. We partner with local and national businesses to develop and implement internet marketing strategies that generate revenue and create increased brand awareness to help you grow your business! WSI eStrategies provides our clients with the following advanced internet marketing services in order to maximize return on investment (ROI). •search engine optimization •pay per click advertising •social media marketing •mobile marketing •web site design