WSI e Strategies

WSI e Strategies WSI eStrategies is a Digital Marketing Agency focused on generating online leads and sales through a

As WSI Digital Marketing Consultants, we are part of the biggest collaborative community of Internet Marketing Specialist in the world. We partner with local and national businesses to develop and implement internet marketing strategies that generate revenue and create increased brand awareness to help you grow your business! WSI eStrategies provides our clients with the following advanced interne

t marketing services in order to maximize return on investment (ROI).

•search engine optimization
•pay per click advertising
•social media marketing
•mobile marketing
•web site design

Small and medium-sized businesses often express great optimism about AI, yet many struggle to achieve a tangible return ...
11/24/2025

Small and medium-sized businesses often express great optimism about AI, yet many struggle to achieve a tangible return on investment. This disconnect between high hopes and low returns often stems from challenges in ex*****on, a lack of clear strategy, and poor prioritization.

Get insights on how SMBs can move from AI overload to meaningful outcomes — and why pilot projects, ethical design, and human oversight are key.

https://www.wsiworld.com/blog/the-ai-paradox-why-smbs-are-both-ready-and-reluctant-to-embrace-ai

SEO is evolving.What began as Search Engine Optimization—focused on ranking higher in results pages—has now expanded int...
11/21/2025

SEO is evolving.
What began as Search Engine Optimization—focused on ranking higher in results pages—has now expanded into Search Everywhere Optimization.

It’s no longer just about being visible on one engine, but about being understood across every discovery surface: AI tools, voice search, social platforms, and beyond.

This shift captures what we call Adaptive SEO—an approach that keeps your brand visible, consistent, and relevant wherever people search, ask, or engage.

📘 Learn more: https://marketing.wsiworld.com/ai-search-revolution-book

🔗https://www.wsiworld.com/blog/how-ai-is-changing-the-way-customers-find-your-business-online

On International Children's Day, let's renew our commitment to building a safer, more compassionate world where every ch...
11/20/2025

On International Children's Day, let's renew our commitment to building a safer, more compassionate world where every child has the opportunity to grow, dream, and flourish. Together, we can shape the future. 💙

Brand Mentions in AI Answers are the New Competitive Edge.If you’re only tracking social mentions, you’re missing a majo...
11/19/2025

Brand Mentions in AI Answers are the New Competitive Edge.

If you’re only tracking social mentions, you’re missing a major visibility signal.

Ahrefs’ latest guide highlights that AI brand mentions—references across ChatGPT, Gemini, and AI Overviews—are emerging as one of the most powerful indicators of authority and reach.

AI Brand Monitoring is now a proactive SEO and content function, not a reactive social one.

Key steps to win AI Share of Voice (SOV):

1. Fact-Check the AI: Systematically track what AI says about your brand to catch and correct misinformation (e.g., old pricing).
2. Close the Gap: Identify topics where competitors are mentioned but you are not, then create targeted "vs" pages or how-to content.
3. Build Authority: Get featured on authoritative, high-citation third-party sites, as AI models use these to build brand confidence.

This is a must-read for anyone serious about future-proofing their content and brand strategy.

https://ahrefs.com/blog/brand-mentions/

Back in the 90s and 2000s, staying in touch with clients was a manual job. After an event or introduction, follow-ups re...
11/18/2025

Back in the 90s and 2000s, staying in touch with clients was a manual job. After an event or introduction, follow-ups relied on memory, sticky notes, or someone’s calendar. Timing was hit-or-miss, and interest often faded before the next call or email.

Today, staying connected is instant and strategic. Modern tools make it easy to send the right message at the right time — automatically keeping conversations alive and opportunities moving forward.

That said, we know there are still some die-hard old-schoolers out there.

Be honest — how many sticky notes are on your desk right now?



Learn more about WSI’s 30-year journey: https://www.wsifranchise.com/blog/wsi-celebrates-30-years-in-digital-marketing

LLM Prompt Tracking: The New Pillar of AI-Driven SEO.As conversational AI systems rapidly change how users discover bran...
11/18/2025

LLM Prompt Tracking: The New Pillar of AI-Driven SEO.

As conversational AI systems rapidly change how users discover brands, simply tracking organic keyword rankings is no longer enough. The next frontier in visibility is LLM Prompt Tracking—monitoring how AI models mention your brand, products, and competitors in their responses.

An agency that tracked LLM mentions saw visibility rise from 40% to 70% — proof that prompt tracking works.

Why this matters for marketers:
✅ Brand integrity: Identify and correct misinformation (like outdated pricing) that LLMs may surface.

✅ Competitive insight: Spot where AI tools mention competitors but overlook your brand—revealing key content gaps.

✅ Content optimization: Discover which formats different LLMs favor (e.g., listicles, Q&A threads) and adjust your high-performing pages accordingly.

Read the full guide on how to capture, tag, and analyze prompt data to strengthen your share of AI visibility: https://www.semrush.com/blog/llm-prompt-tracking/

AI and automation have become part of everyday marketing operations—transforming how teams plan, create, and connect wit...
11/17/2025

AI and automation have become part of everyday marketing operations—transforming how teams plan, create, and connect with customers.

For businesses, the priority now is integration: aligning people, processes, and technology to drive measurable results.

Our latest blog outlines four actions to help leaders modernize their marketing approach, strengthen team performance, and keep their strategy moving in the right direction:

https://www.wsiworld.com/blog/ai-and-the-future-of-marketing-4-critical-moves-to-stay-ahead

TikTok video lengths are evolving! It's no longer just about quick 15-second clips. Socialinsider reports that the platf...
11/14/2025

TikTok video lengths are evolving! It's no longer just about quick 15-second clips. Socialinsider reports that the platform is testing longer formats, a shift brands should note and adapt to. While shorter videos are still great for reach, longer videos can encourage deeper engagement. See what length works best for your strategy here: https://www.socialinsider.io/blog/how-long-are-tiktok-videos/

This World Kindness Day, let's cultivate kindness in our workplaces and communities. By fostering stronger connections a...
11/13/2025

This World Kindness Day, let's cultivate kindness in our workplaces and communities. By fostering stronger connections and lasting trust, we can collectively make kindness a habit.

If your bottom-of-funnel (BoFu) content isn’t converting, it’s probably not the copy—it’s the data behind it.A new Moz a...
11/12/2025

If your bottom-of-funnel (BoFu) content isn’t converting, it’s probably not the copy—it’s the data behind it.

A new Moz article found that BoFu pages often fail because of siloed communication.

Sales knows the objections.

Customer Success knows the pain points.

But those insights rarely make it into the content brief.

Here’s how to fix that 👇

✅ Build an internal AI assistant — train it on sales calls, support notes, and customer insights, not just web data.

✅ Research with intent — focus only on commercial and transactional keywords.

✅ Structure smartly — use AI to shape comparison pages and case studies around validated pain points.

Read the full framework—complete with free prompts and templates—to transform your BoFu strategy: How To Automate Your BoFu Strategy With AI https://moz.com/blog/automate-bofu-strategy-with-ai

In 1995, content creation started with a flip chart, a brainstorming session, and plenty of coffee. Ideas made their way...
11/11/2025

In 1995, content creation started with a flip chart, a brainstorming session, and plenty of coffee. Ideas made their way slowly from meeting rooms to printed drafts. Every step took time — and more than a little paper.

Today, ideas can leap from concept to first draft in seconds. AI tools and creative platforms turn sparks of inspiration into polished copy, designs, or videos before your coffee even cools.

But the real magic isn’t just in the speed — it’s in choosing the right tools and using them well.

Over the past 30 years, WSI has helped businesses evolve their message without losing their meaning — combining new technology with timeless marketing strategy.

💡 What’s one tool you’ve started using recently that’s changed the way you create content?



Learn more about WSI’s 30-year journey: https://www.wsifranchise.com/blog/wsi-celebrates-30-years-in-digital-marketing

On Remembrance Day, we honor the service and sacrifice of those who gave everything for our future. We stand united with...
11/11/2025

On Remembrance Day, we honor the service and sacrifice of those who gave everything for our future. We stand united with our colleagues, partners, and clients in gratitude.

Address

860 Taylor Creek Unit 4
Ottawa, ON
K4A0Z9

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+16134247042

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As WSI Digital Marketing Consultants, we are part of the biggest collaborative community of Internet Marketing Specialist in the world. We partner with local and national businesses to develop and implement internet marketing strategies that generate revenue and create increased brand awareness to help you grow your business! WSI eStrategies provides our clients with the following advanced internet marketing services in order to maximize return on investment (ROI). •search engine optimization •pay per click advertising •social media marketing •mobile marketing •web site design