Innovative Veterinary Care Journal

Innovative Veterinary Care Journal Innovative Veterinary Care Journal bridges the gap between the worlds of allopathic and holistic vete

Innovative Veterinary Care Journal bridges the gap between the worlds of allopathic and holistic veterinary care. Thousands of veterinarians and vet technicians are interested in ways to enhance their practice and increase revenues. ..and integrative health is what their clients are asking for. This is why these vets are the last major frontier for distribution of both traditional and integrative

health products and services. IVC discusses; market trends in health treatments, new product features, industry news, how to create a strong retail experience, leading modalities, nutrition education not typically taught in vet school, as well as Tech Talk focused on keeping the vet technician on top of alternatives and opportunities.

Recent research highlights a significant shift in how people view nutrition for their dogs. A study published in the Jou...
06/03/2025

Recent research highlights a significant shift in how people view nutrition for their dogs. A study published in the Journal of Agricultural and Applied Economics reveals an increasing willingness to pay for foods boasting health benefits. This shift toward permiumization in canine nutrition stems from a growing perception of dogs as integral family members. As caregivers prioritize health and wellness, this trend signals a profound change in consumer behavior.

Recent research highlights a significant shift in how people view nutrition for their dogs. A study published in the Journal of Agricultural and Applied Economics reveals an increasing willingness…

Your clients want natural seasonal allergy support for their pets. Plasma-based supplements are a promising option that ...
06/02/2025

Your clients want natural seasonal allergy support for their pets. Plasma-based supplements are a promising option that supports both skin and coat health as well as gut and immune function.

Your clients want natural seasonal allergy support for their pets. Plasma-based supplements are a promising option that support both skin and coat health as well as gut and immune function. Allerg…

The immature reticulocyte fraction (IRF) measures reticulocytes with high RNA content and fluorescence. This parameter, ...
05/30/2025

The immature reticulocyte fraction (IRF) measures reticulocytes with high RNA content and fluorescence. This parameter, detected by advanced hematology analyzers, provides critical insight into bone marrow activity. In veterinary medicine, IRF remains underutilized despite its proven value in human anemia diagnosis. Recent studies on large populations of dogs and cats reveal that IRF levels differ significantly depending on anemia type.

The immature reticulocyte fraction (IRF) measures reticulocytes with high RNA content and fluorescence. This parameter, detected by advanced hematology analyzers, provides critical insight into bo…

Overweight dogs face substantial health risks, including metabolic dysfunction. This condition often leads to inflammati...
05/28/2025

Overweight dogs face substantial health risks, including metabolic dysfunction. This condition often leads to inflammation and liver issues. Exploring the gut microbiome’s role, particularly its connection to the gut–liver axis, reveals potential therapeutic avenues. A recent study involving a metabolic supplement for obese dogs indicates that modifying gut health may improve metabolic outcomes.

Overweight dogs face substantial health risks, including metabolic dysfunction. This condition often leads to inflammation and liver issues. Exploring the gut microbiome’s role, particularly…

Veterinary professionals increasingly recognize the potential of herbs in treating complex diseases. Reports highlight h...
05/26/2025

Veterinary professionals increasingly recognize the potential of herbs in treating complex diseases. Reports highlight how various herbs complement modern medical treatments, offering holistic benefits. With a growing interest in herbal remedies, understanding veterinary herb-disease associations becomes crucial.

This study introduces a predictive model to enhance our knowledge of these associations.

Veterinary professionals increasingly recognize the potential of herbs in treating complex diseases. Reports highlight how various herbs complement modern medical treatments, offering holistic ben…

Diet plays a crucial role in maintaining canine health. Nutritional choices significantly influence metabolism and immun...
05/24/2025

Diet plays a crucial role in maintaining canine health. Nutritional choices significantly influence metabolism and immune response. Understanding how specific dietary supplements affect health can guide better feeding practices.

Diet plays a crucial role in maintaining canine health. Nutritional choices significantly influence metabolism and immune response. Understanding how specific dietary supplements affect health can…

Muscle atrophy and weakness severely impact dogs’ quality of life, especially with aging or illness. Current veterinary ...
05/23/2025

Muscle atrophy and weakness severely impact dogs’ quality of life, especially with aging or illness. Current veterinary treatments lack reliable prevention or reversal of these conditions. Age-related muscle loss, or sarcopenia, leads to decreased mobility, exercise intolerance, and functional decline. Addressing this unmet need requires innovative approaches targeting the molecular drivers of muscle degradation.

Muscle atrophy and weakness severely impact dogs’ quality of life, especially with aging or illness. Current veterinary treatments lack reliable prevention or reversal of these conditions. Age-rel…

Scratching serves vital purposes for cats, including marking territory and maintaining claw health. Unfortunately, this ...
05/21/2025

Scratching serves vital purposes for cats, including marking territory and maintaining claw health. Unfortunately, this behavior often leads to damaged furniture. Identifying the contribution of factors such as semiochemicals in cat behavior can help address the problem effectively.

Scratching serves vital purposes for cats, including marking territory and maintaining claw health. Unfortunately, this behavior often leads to damaged furniture. Identifying the contribution of f…

A study reveals an exciting breakthrough: cat food coated with spray-dried plasma significantly reduces plaque buildup. ...
05/20/2025

A study reveals an exciting breakthrough: cat food coated with spray-dried plasma significantly reduces plaque buildup. Discover the results and explore an innovative product using plasma for dental health in cats!

A study reveals an exciting breakthrough: cat food coated with spray-dried plasma significantly reduces plaque buildup. Discover the results and explore an innovative product using plasma for dent…

Stifle injuries disrupt weight bearing, neuromuscular control, and balance in dogs, often leading to chronic disability....
05/17/2025

Stifle injuries disrupt weight bearing, neuromuscular control, and balance in dogs, often leading to chronic disability. A recent randomized controlled trial investigated a 12-week progressive therapeutic home exercise protocol designed to restore these critical functions. Thirty-three dogs with stifle injury participated, split into intervention and control groups. Both groups received a standard exercise for canine stifle injury rehabilitation program, but the intervention group also performed targeted progressive exercises at home.

Stifle injuries disrupt weight bearing, neuromuscular control, and balance in dogs, often leading to chronic disability. A recent randomized controlled trial investigated a 12-week progressive the…

Length of stay of shelter dogs is a crucial metric for canine shelters. It affects both adoption rates and shelter resou...
05/16/2025

Length of stay of shelter dogs is a crucial metric for canine shelters. It affects both adoption rates and shelter resources. Recent studies have identified factors influencing this length. Among them are physical characteristics and behaviors of dogs. This blog discusses the influence of specific behaviors during harnessing and walking on length of stay.

Length of stay of shelter dogs is a crucial metric for canine shelters. It affects both adoption rates and shelter resources. Recent studies have identified factors influencing this length. Among …

Primary glaucoma in canines presents a serious challenge for veterinary professionals. This painful condition leads to e...
05/12/2025

Primary glaucoma in canines presents a serious challenge for veterinary professionals. This painful condition leads to elevated intraocular pressure (IOP) without prior eye disease. Many breeds suffer from this progressive and blinding disease. Dogs with primary glaucoma often face additional complications, including intraocular inflammation. Recognizing the relationship between inflammation and glaucoma is crucial for effective management.

Primary glaucoma in canines presents a serious challenge for veterinary professionals. This painful condition leads to elevated intraocular pressure (IOP) without prior eye disease. Many breeds su…

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