Our Story
This magazine was built along with our new life in Prince Edward County. Here’s the backstory.
{PEC: A Love Letter} Inside an old issue of YYZ that showed up in my "on this day" feed today, was one of a handful articles I wrote or assigned about a place that I first fell for while on assignment in early 2014. It's true, Prince Edward County hosts a remarkable terroir—but grapes aside, The County is proving fertile ground for a movement that's been a long time coming. It's Richard Florida's creative class entrenched and turned inwards. 'It's the snowball of enormous spirit and a huge collaborative energy', Countyman Alex Fida told me once. There's something important happening here, and it's not just about transplanted city folk following blogworthy dreams of hobby farming and hipster rusticism—there's an audible hum of minds and hands at work. This beautiful place, with a lakefront that feels like the ocean, complete with waves and eternal views. This special soil that produces magnitudes of bounty in the hands of self proclaimed novices, their resounding delight echoing across Instagram. These crossroads where local wisdom and creative fervour meet—where the Drake Hotel and Dakota can establish outposts alongside gourmet kitchen takeovers and chef-run popups. All this, set against magnificent gold and pink sunsets stretched across an enormous sky. This is a place where anything is possible and it's the place that I'm lucky to call "home". #tldr Check out Prince Edward County—this place is everything.
Editor of Life au LAIT // lifeaulait.com
{ design | parenting | country life }
Creative Director for Au LAIT Media // aulaitmedia.com
{ branding | design | strategy }