93.3 The PEAK

93.3 The PEAK 93.3 The Peak - The Sound of the Valley plays classic and current hits with a focus on local news The Sound of the Valley. Our call letters are CJAV

12/11/2025

The holiday season can do a real number on your wallet...but it doesn't HAVE to.

Gifting is about thoughtfulness, not expense, and there are plenty of great ways to save money this time of year. Do a family Secret Santa, instead of having everyone buy gifts for everyone else. Pitch in with others on a bigger gift for someone. Maybe you can even make a gift for a loved one, rather than buying it.

You've got options! So, how are you saving money this holiday season? Let me know in the comments, or call/text 250-723-0933! 🎁 💰 💝 ~Tom

Hey folks – just a heads up about this Highway 4  closure next Wednesday.~Evan
12/11/2025

Hey folks – just a heads up about this Highway 4 closure next Wednesday.~Evan

12/11/2025

5:53pm:
We've gotten word from a listener that a truck has gone off the road on Gertrude/Compton and it is now blocking some traffic near c̓uumaʕas Tsuma-as Elementary School.
Drive carefully, avoid the area if possible. ~Tom

Send a message to learn more

12/10/2025

What is the STRANGEST gift you've ever received over the holidays?

I don't necessarily mean the "worst" gift (though there is often some overlap in those categories). Good or bad, these are the gifts that make you think, "Huh, that's a choice..." Maybe they're strange in concept, or completely mismatched to your tastes. Maybe they just look weird!

Everyone has at least one present like that in their holiday history. Which one's yours? Tell me your story down in the comments, or you can call or text 250-723-0933! 🎁🤨😅😵‍💫 ~Tom

UPDATE: Congrats to this morning's winners: Stephany and Val! Listen for more chances to win today with Tom! ~Evan MORNI...
12/10/2025

UPDATE: Congrats to this morning's winners: Stephany and Val!

Listen for more chances to win today with Tom!

~Evan

MORNING! tickets and 9 Deer are the prizes up for grabs today!

Call or Text the Peak Line at 250-723-0933 BEFORE 9:30 to enter to win a pair of tickets to Friday’s game when the Bulldogs host the

Listen between now and 10:00 for a chance to win a daily prize from and with that an entry into our Grand Prize Draw!

~Evan

📸

12/09/2025

No pressure, but your answer to today's big question could determine whether or not I have a job in a couple of years 😅

AI radio hosts are slowly, but surely, making their way into the broadcasting industry. Some groups, like iHeart, are staunchly refusing to make use of them, while others already have some of their shows done entirely by computer programs that sound like humans.

While I believe that this industry thrives on genuine, empathetic human connection, others may be more than satisfied with a few snippets of a friendly voice in between songs.

What do you think? Is there any place for artificial intelligence in radio? Or do you still prefer living, breathing humans at the mic?

Let me know in the comments, or call/text 250-723-0933! 😀🤖🎙 ~Tom

UPDATE:Congrats to today's 9 Deer winner Mary - and our Bulldog ticket winner Chelce - who picked to go to Saturday's ga...
12/09/2025

UPDATE:

Congrats to today's 9 Deer winner Mary - and our Bulldog ticket winner Chelce - who picked to go to Saturday's game - SO I'll have Friday tickets to give away tomorrow!

Tom will have more chance to win this afternoon.

~Evan

Good morning and Happy Tuesday!

The 9 Deer contest continues today, with a chance to win instantly from , AND get entered in the Grand Prize draw

AND

I have tickets to give away - pick what night you’d like to attend - Friday when they host the OR Saturday, when they host the

Call or Text the Peak Line to enter at 250-723-0933! Deadline to enter is 9:30am today!

~Evan

12/08/2025

If you could travel to any point in the past, present, or future...where would you go?

Today is Pretend to Be a Time Traveler Day (the internet is a genuinely great place sometimes), and I think it'd be fun to imagine where we could go if time travel was an actual thing!

Do you hop back in time to watch Led Zeppelin play one of their earliest shows? Do you blip into the future to see how your life is going? Or do you just shunt yourself back 30 minutes when you've overslept your alarm?

Let me know down in the comments, or call/text 250-723-0933! 🕑 ⏳️ 😵‍💫 ~Tom

GOOOOD MORNING! I have a pair of tickets to Friday’s  game , when they host the  in  action to give away this morning Ca...
12/08/2025

GOOOOD MORNING!

I have a pair of tickets to Friday’s game , when they host the in action to give away this morning

Call or Text The Peak Line at 250-723-0933 BEFORE 9:30 to enter.

ANNNNNND

9 Deers is back for another week - listen for a chance to win a gift card to AND get entered in our Grand Prize Draw! ~Evan

📸:

I got my first cell phone for Christmas at age 14.  What is the age you think kids should get their own cellphones?-Mega...
12/07/2025

I got my first cell phone for Christmas at age 14.

What is the age you think kids should get their own cellphones?

-Megan

Is your work having a holiday party? Or are you doing a luncheon? Or nothing at all?-Megan
12/06/2025

Is your work having a holiday party? Or are you doing a luncheon? Or nothing at all?

-Megan

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