11/16/2025
Last night I was at Kraft in English Bay catching up with old co-workers.
A table full of engineers. All brilliant. All technical. And somehow we ended up having one of the clearest examples of why some people rise and others stay stuck.
One guy said AI is cheating.
He said it makes people dumb.
He said the only real work is the hard work you do by hand.
And right beside him, another guy said the complete opposite.
He said AI is like bending time.
You get answers faster. You access the latest ideas instantly. You learn years of knowledge in minutes.
And here is the wild part.
Both of them are smart.
Both of them have the same information.
But only one of them will evolve.
Because in 2025, AI is basically a PhD in your pocket.
The question is not “Is AI cheating?”
The real question is “Are you willing to use the tools that make you better and faster?”
If you want to stay top of mind, attract clients, and create content that actually drives business, you can not ignore leverage. You need systems that save time and give you visibility.
That is what we build.
If you want three months of high quality content done in two days of filming, comment “video” and I will send you the details.