We came together in a small space on the second floor of what was then, Scott’s Parable in 2011. We wanted to bring music, talk and personality that was Safe and Fun for the whole family! A radio station that parents could always feel comfortable about their kids listening to. Shine FM in Edmonton and Calgary had already been broadcasting and successful for more than a decade. Now it was Red Deer’s turn.
Over the 7 years we’ve been here we’ve gone through many changes, not the least of which was a change of address. Our first 18 months were spent in the converted storage area of Scott’s Parable on Gasoline Alley. We had a birds eye view of the store and a cafe that served incredible treats within arms reach. However, it was not really a space we could expand, so in November of 2012 we made the move to our own custom studio and office on Gaetz Ave. We miss our friends at Parable, but we are ever grateful to them for putting us up and giving us the chance to get started. Without their support and generosity we’d never have gotten off the ground.
Over the years our staff has changed, as often happens in radio, but the music and the mission have remained the same. To bring encouragement and entertainment that is Safe and Fun For The Whole Family.
Touch Canada Broadcasting a Limited Partnership’s mission is to entertain and engage audiences by providing a unique, connective and exclusive radio listening experience through the presentation of the gospel of Jesus Christ in song, praise, and spoken word. With the core foundation of integrity and accountability, we dedicate ourselves to implementing innovative programming strategies and unparalleled teamwork that provides listeners of all ages with an encouraging, uplifting, safe and fun listening environment.
VISION STATEMENT
Touch Canada Broadcasting Limited Partnership will continue to be a thriving radio broadcasting company. We will do this by providing unique, exceptional and engaging programming content on both the AM and FM radio bands, by making a direct connection with our listeners, and providing valuable return to clients on their advertising investment while ensuring satisfaction and loyalty of all.
CORE VALUES
Teamwork
We aspire to create and environment of cooperation and camaraderie, where opportunities for responsibility and empowerment are always available. Ideas and solutions are shared and developed, and achievements are recognized.
Passion
We believe in what we do and we are excited to share our enthusiasm and inspiration with our listeners and clients.
Integrity
We strive to have the highest ethical standards, demonstrating honesty and fairness in everything we say and do.
Accountability
We hold ourselves accountable for the quality of our work and the results we achieve.
Communication
We encourage open, effective dialogue through the exchange of ideas and solutions at all levels of our company, with our listeners and with our advertising customers.
Respect
We embrace a sincere and caring attitude and value all individuals and their contributions by listening, treating everyone with dignity, respect and trust.
Innovation
We strive to enhance and improve in everything we do. We embrace creative ideas the challenge conventional views and we are agile and responsive to change to forward thinking solutions.
