05/20/2023
I'm still simmering from the Planted Expo Toronto and all I learned and observed, with one of the highlights being Jake Karl's presentation on branding and narrative.
It was a little outside the box of our usual speakers at Planted but I really loved that we brought someone in for our business owners.
And besides bringing epic energy, here are a few things we learned from watching Jake work:
👏 The effort Jake puts into being present, appreciative, and positive is impressive. The man had around 1,357 engagements in one weekend and he was never anything but appreciative and positive.
👏 Jake is the owner of a multi-million dollar company but still got behind the table of his booth for a bit to meet consumers, answer questions, and join his team.
👏Jake has his team capture almost every moment as part of his brand narrative and everything is sliced together so quickly so that even boring shots like getting out of bed are useful when telling a story.
👏You either vibe with his brand or don't. He talked a bit about how the MDS environment isn't for everyone but it's hyper-clear to anyone what they're about and what is expected. No bait-and-switch.
👏Jake took every opportunity on stage to include the audience in creating content. With every appearance he's getting selfies with the audience so that he's multi-tasking but speaking and connecting but also gathering assets.
👏His team works really hard, but so does he and he's setting the tone with his passion.
Fingers crossed he's in Vancouver next year to be on our stage!
