08/27/2026
We’ve been running a video production company with our best friends for the past 15 years ago. No business background, just the school of hard knocks. Here’s a few tips we picked up nobody teaches you in film school.
1. Keep it fun. It’ll translate in the edit and, honestly, work should be enjoyed.
2. Your video is a tool. What do you want it to do?
3. After you get the shot... allow actors a zero pressure take to try something brave. You get gold or you learn something.
4. Prioritize good audio. And give your sound guy some love.
5. You’d rather be looking at it than looking for it. Extra takes and shots will save you in the editing suite.
6. Unfunny people don’t know funny. Listen to the laughs.
7. Create the joy. Not every project is a hoot, but you can make 1-3 small decisions that turn it into something to be proud of.
8. Let your freak flag fly. You don’t need to chase trends or subscribe to industry norms.
9. Check in with the team. What’s your collective North Star? What lights you up? Stay connected to your goals.
10. Cashflow is oxygen. The more in your savings, the more you can breathe.
11. Don’t hire people to take over the things you love to do. Hire people to do what you can’t.
12. Don’t foo-foo any idea without offering a solution. It’s easy to criticize, harder to create.
13. Every role is important. Treat everyone equally, even if there’s a hierarchy to how things are run.
14. Volley the ball. The sooner it’s in someone else’s hands, the sooner you can rest.
15. There’s always time for a lunch break. Whether to celebrate, connect, or cry.
(Swipe to the end for the fine print.)
