Ethical Digital

12/08/2025

If your Canadian business is planning AI training for 2026, here’s something many leaders still don’t know:

You may be eligible to have up to 50% of your AI training costs covered through federal and provincial funding.

That includes custom training developed in partnership with Ethical Digital - from AI readiness workshops to ethical AI governance, marketing transformation, board education, and team upskilling.

In a moment when AI is reshaping every sector, this funding is an opportunity to build internal capacity the right way:
• grounded in ethics
• aligned with Canadian values
• designed for real-world adoption
• tailored to your team’s workflows

And you don’t have to navigate it alone.
We can help you determine your eligibility, shape a training plan, and provide a quote for your application.

📩 Reach out to [email protected] to start the conversation.

2026 will reward the organizations that invest early, invest wisely, and invest with trust.

11/18/2025

At Ethical Digital, we believe transparency is the foundation of digital trust - which is why we’re applauding Mozilla's call for major platforms to share one simple dataset: the top 1,000 most-viewed public posts in each EU country.

Without visibility into what’s truly going viral, misinformation and harmful content can spread long before anyone notices.

Consider adding your name to this call.

Social media platforms aren’t sharing what goes viral on their sites. Tell YouTube, Meta, TikTok, LinkedIn, and X to disclose their most-viewed content. Sign now.

11/10/2025

Hello Entrepreneurs and Professionals! Join KatrinaGerman.com and Alisha Esmail as they share what you need to get started using AI.

11/10/2025

Register Here: https://www.ethicaldigital.ca/aiforboards

11/10/2025

Register Now! https://www.ethicaldigital.ca/spotting-misinformation

11/07/2025

🚀 The CMO’s AI Playbook: Upskilling Your Team for the Future of Marketing

AI is transforming every corner of marketing from content creation and analytics to customer experience. But the real competitive edge isn’t just technology, it’s leadership.

Join us for The CMO’s AI Playbook, a one-hour Lunch & Learn designed to help marketing leaders integrate AI responsibly, protect their teams’ creativity and wellbeing, and prepare for what’s next.

You’ll learn how to:
- Align AI tools with your marketing strategy
- Navigate ethical and brand risks with confidence
- Lead your team through digital transformation (without burnout)

Date: November 25, 2025
Time: 12:00–1:00 PM CST
Cost: $95
Learn more and register: https://www.ethicaldigital.ca/cmosplaybook

Trend with trust.

11/06/2025

✍️ Blogging Isn’t Dead — It’s Evolving.

There's been a lot of talk that AI has made Search Engine Optimization obsolete. We used to create blogs for our clients to help them show up higher in search rankings on Google. Now that AI search has taken over - should you still blog?

According to Neil Patel’s recent analysis of 20 companies, those that kept blogging saw:
📈 +85.8% more AI/LLM traffic
📊 +9.1% revenue growth
🔍 and smaller SEO traffic declines

Meanwhile, companies that stopped blogging experienced:
📉 –39.7% SEO traffic
🤖 +6.5% limited LLM visibility
💸 –10.4% revenue decline

Why the difference?
Because Google and LLM AI platforms (like ChatGPT) reward fresh, structured, and trustworthy content. When you stop publishing, you stop sending the signals that tell both humans and machines you’re relevant.

At Ethical Digital, we help organizations evolve their content strategies — building blogs that perform not just in search engines, but in the new world of AI-driven discovery.

Blogging today isn’t about volume. It’s about value, consistency, and credibility.

Let’s make sure your content is still working for you - ethically and effectively.
👉 https://www.ethicaldigital.ca/digital-marketing

11/04/2025

🌐 AI for Boards: Educate your Board Members on AI Responsibilities

Across every sector, board of directors are being asked to make decisions about AI - often without clear guidance or shared understanding.

Join Katrina German and Catherine Gryba for "AI for Boards", a one-hour lunch and learn designed to help board members and executive teams understand the opportunities, risks, and responsibilities of artificial intelligence.

This session is tailored for Board Directors, CEOs, Executive Directors, and Governance Professionals who want to lead with both innovation and integrity.

Date: December 5, 2025
Location: Zoom
Cost: $95
Learn more and register: https://www.ethicaldigital.ca/aiforboards

Let’s shape a future where innovation and ethics go hand in hand.

11/03/2025

Are you looking to get started with Artificial Intelligence but not sure where to begin. Join Katrina German and Alisha Esmail in our upcoming lunch and learn: https://www.ethicaldigital.ca/aibasics

Artificial intelligence doesn’t have to be intimidating - and you don’t need to be a tech expert to use it effectively in your business. In this one-hour lunch and learn, we’ll demystify the essentials of AI so you can start using it with confidence. Learn how to choose the right large languag...

10/15/2025

We’re proud to share that Ethical Digital has been re-certified as a Certified B Corporation™.

This recognition reflects our continued commitment to high standards of social and environmental performance, accountability, and transparency - and to using business as a force for good®.

At Ethical Digital, being a Certified B Corp™ isn’t a label; it’s a promise.

A promise to keep improving how we:
✅ Govern with integrity and transparency
✅ Support the wellbeing of our team
✅ Partner ethically with communities and clients
✅ Reduce our environmental footprint
✅ Build technology and marketing that earn trust

“Re-certification challenges us to go further. Ethical innovation isn’t a destination, it’s an ongoing practice.”
— Katrina German, Founder & CEO

We’re honoured to be part of a global movement of companies redefining success in business. Together, we’re proving that ethics and innovation can thrive side by side.

Read our full announcement: https://www.ethicaldigital.ca/blog/ethical-digital-re-certified-as-a-proud-b-corporation

10/02/2025

Thank you for sharing Greater Saskatoon Chamber of Commerce

Ethical Digital is proud to announce that its founder, Katrina German, has been recognized as one of the Top 25 Women in Tech for 2025 by Toast and BetaKit.

https://www.ethicaldigital.ca/blog/ethical-digital-founder-named-one-of-top-25-women-in-tech-for-2025

07/21/2025

Our founder is facilitating this group for Saskatchewan Interactive Media Association for Saskatchewan people who want to create a course: https://www.saskinteractive.com/news/online-course-creator-program There are a few days left to sign up for the August course (to launch your course in time for September). Join Us (and share this with a friend you think might be interested).

Are you creating online courses — or thinking about it? SaskInteractive is excited to welcome online content creators to our community! This program is designed to help you successfully plan, launch, and market your e-learning offering — and connect with others doing the same.‍