Charming Pen

Charming Pen All your Pinterest Solutions
IG/FB Management Services
Social Media Post Creation
Content Writing

From Basic to Full Pinterest Management I offer many services for small businesses looking to increase their reach.

✨ I’ll never forget the day in elementary school when a teacher asked me for a “straight edge.” I had no clue what she m...
08/19/2025

✨ I’ll never forget the day in elementary school when a teacher asked me for a “straight edge.” I had no clue what she meant, and when I asked for clarification, she just kept repeating it. I felt stuck in that moment—until I finally realized she meant a ruler.

That memory has stayed with me for nearly 40 years. Not because I was dumb, but because no one had explained the term. It showed me how easily confusion creeps in when the words themselves aren’t clear.

💡 That’s exactly how “fresh pins” feel for so many creators. Pinterest keeps saying it, but what is a fresh pin?

Here’s the truth:
Fresh pin = new image/angle/slant + new text overlay + new title + new description.

🚫 It’s NOT:

A new URL or link

An entirely new photograph (you can reposition, flip, or change the background)

Once you know the terminology, it’s simple. Fresh pins aren’t something to stress about—they’re just new ways of presenting the same link so Pinterest can keep circulating your content to more people.

👉 Clarity makes all the difference.

Pinterest’s priorities have shifted — and so should yours.In 2025, the platform’s algorithm is doubling down on clarity,...
08/16/2025

Pinterest’s priorities have shifted — and so should yours.
In 2025, the platform’s algorithm is doubling down on clarity, uniqueness, and context. That means:
✔️ Text overlay clarity – make your message legible on any screen size
✔️ Visual differentiation – stand out in a sea of sameness
✔️ Keyword relevance – match exactly what your audience is searching

If you’re still designing pins like it’s 2022, you’re leaving clicks on the table.
Want the full breakdown? Read: https://charmingpen.com/224/pinterest-seo-tips-how-annotations-affect-pin-rankings/

Pinterest’s algorithm doesn’t ‘see’ your pin the way you do — it reads text, context, and signals you may not even reali...
08/15/2025

Pinterest’s algorithm doesn’t ‘see’ your pin the way you do — it reads text, context, and signals you may not even realize you’re sending. Optimizing for what Pinterest sees is the key to getting your content discovered. Align your visuals, keywords, and descriptions so you speak the same language as the platform.

💡 Want more insights like this? Read my latest Pinterest strategy tips on the blog.

Your first pin is the spark that tells Pinterest where to send your content — and who to show it to.If it’s clear, keywo...
08/14/2025

Your first pin is the spark that tells Pinterest where to send your content — and who to show it to.
If it’s clear, keyword-rich, and relevant to your audience, you give your post the best chance of taking off.
If it’s vague or mismatched? You’ve just told Pinterest the wrong story.

📌 Tip: Treat that first pin like a signal flare — make sure it lands exactly where you want.

💬 How much thought do you give your first pin before you hit publish?

On Pinterest, relevance means your content is shown to the right people at the right time — thanks to keyword alignment,...
08/13/2025

On Pinterest, relevance means your content is shown to the right people at the right time — thanks to keyword alignment, clear context, and visual clarity. But that’s only half the story. Once your pin lands in their feed, personality is what makes them choose you over the 20 other similar pins beside it.

Think of it like this: Relevance opens the door. Personality invites them in and keeps them there. Use keywords to get found, but let your brand’s tone, style, and unique perspective seal the click.

Pinterest ranks for relevance. Your audience clicks for personality.
Follow for more Pinterest strategies that actually work.

07/21/2024

***Now fully booked through Sept. If you need help with your Pinterest Account I am still available for audits.

Who needs a Pinterest audit?

Business accounts that may have seen a drop in conversions.

Those who have an evolving target audience.

Those who have switched gears significantly and need to get a better direction going.

When should I do a Pinterest audit on my account?

If you are just starting your Pinterest account and need to be sure it's set up correctly for best results.

If you are changing your business processes and want to revamp what you currently have.

What's included in a Pinterest audit?

•Checking that all areas are set up correctly; bio, boards, claiming accounts etc.

•Checking the past 30 days pins for proper keyword descriptions.

•Looking at your Pinterest analytics for what's getting the traffic and what isn't.

•A brief overview of Pinterest current best practices to stay up to date moving forward.

How often should I have a Pinterest audit done on my account?

This really depends on the factors mentioned above. But at minimum once a year the account needs to be gone over for any changes or performance issues.

When in doubt, reach out! I am always happy to answer any questions you may have about your Pinterest account.

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