Salt Leaf Agency

09/30/2025

Viral growth looks sexy. But it won’t build you a sustainable business.

Most slow-living brands don’t need a million eyes on them. They need meaningful connection with the right ones. Content that feels like a breath out. Messaging that meets your people where they are. A brand that doesn’t need to scream to be heard.

Drop a 🙌 if you’re building a brand that doesn’t chase trends but creates community and belonging.

09/28/2025

Taking a moment to say HAPPY BIRTHDAY to Calum. He’s the one who when I said I wanted to start Salt Leaf Agency said “do it!” and has stood beside me every step, moment, and decision along the way. He’s the one who has been primary caregiver to our kids as I work stupid hours (I’ve got better at not doing that), cooks, cleans the house, and for the past year has also stepped into the business to run a big portion of our offerings (ie Google Ads).

Salt Leaf Agency wouldn’t be possible without this cornerstone of my life. Happy birthday Calum! Enjoy the final year of your 30s, you youngin’. 💖💞

Photo 1 by
Photo 2 by

09/11/2025

Here’s a quick win for you today: pin 3 posts to your Instagram profile.

Your profile is the first impression for new visitors. And while most people will scroll, they don’t typically scroll very far.

That’s where pinned posts come in. They let you choose what visitors see first - the content that tells your story best.

Some ideas for your pinned posts:
✨ An introduction to who you are
✨ Your services or hours of operation
✨ A sale, promo, or freebie
✨ FAQs or answers to common questions
✨ A special announcement

Pinning 3 posts takes less than a minute, but it helps your profile feel intentional and ready for every new set of eyes that lands on it.

What 3 posts are you going to pin today?

ps extra win... you can pin different posts to the top of your Reels feed 😉

09/10/2025

A lot of small businesses assume marketing is “too expensive.”

The truth? The real cost is in staying unseen. In missing the people who are already looking for you.

One of my clients spends less than $3,000 per month on management and ads. That investment brings in $9,000+ in direct bookings every month. Plus phone calls, social reach, and sales we can’t always track back.

Marketing isn’t just numbers. It’s about building trust, creating community, and making sure the right people can find you. And yes, it’s an investment, but one that can pay you back again and again.

If you knew you’d get $10 back for every $3 you put in, would you take that step?



New photo by the oh so wonderful

06/27/2025

If you're tired of wondering if your Facebook or Instagram ads are working, if the creative or caption is resonating, if you're targeting the right people, or how to navigate the backend when Meta is changing things every hour, then I would love to have you join me inside Local Ads Studio and become a Founding Member in my new membership.

Over the past few months I have been contacted by countless business owners, social media managers, marketing managers and more, who have felt lost in the world of Meta Ads. I LOVE being able to support likeminded individuals and brands and help them to grow and flourish and walk away feeling confident and renewed.

This is why I created Local Ads Studio - a community where no question is dumb and we can empower and support one another in our entrepreneurial journeys.

The doors to join as a Founding Member are only open until July 1st and then they will be closed again for 2+ months. Not only will you get the support you've been looking for, but Founding Members will also help shape what the space evolves to become. And as a thank you, you'll get access to course videos for the Local Ads Method, as they are developed.

Lock in the best price I'll ever offer.
I'd love to have you join me inside The Studio.
For full details and to sign up, visit https://bit.ly/4kZlKcw

Have any questions? Reach out! I've been replying to a few via email and DM and I appreciate the interest and happy to be here for you.

06/27/2025

Instagram is quietly shifting into a search engine and that changes how your brand can be discovered.

Starting July 10, public posts (not just profiles) may appear in search engine results on platforms such as Google and Bing. That means keywords in your captions, your location, your alt text… they all matter more than ever.

But here’s the best part:
No trend-chasing. No hustle. Just intentional content that reflects who you are and helps the right people find you.

Swipe through the slides to see what this update means for brands like yours and feel free to share this with anyone who might need to update their settings or optimize their profile/content.

06/26/2025

Local business friends: if you’ve been trying to figure out ads, but want someone to walk you through it with support, this is for you.

I’ve launched Local Ads Studio, a boutique-style membership that supports you in running and managing your own Facebook and Instagram ads, with strategy, support, and no fluff.

The Studio was built for the kind of brand that values quality, connection, and being known in your local community.

It’s for:
💛 Business owners with a local audience
💛 People who value quality and connection
💛 Anyone tired of “figuring it out alone”

This June only, I’m inviting Founding Members to join:
✔️ Get lifetime access at the best price I’ll ever offer
✔️ Be part of shaping what this community becomes
✔️ Join us for the first call July 2

More info here → https://bit.ly/4kZlKcw
Tag or share this with a small business owner who might want this too!

You're invited into the Founding Members Circle of Local Ads Studio, by Salt Leaf Agency.

06/18/2025

Local Ads Studio is coming!

I've been thinking about this for 6 months, and while I thought I'd wait and launch it next January, I've realised there is no time to waste! I've been doing multiple consultations with other business owners in the past couple of months and the demand for support is needed!

Local Ads Studio is the place for you if:
✔️ You're a business that wants to standout to your local audience
✔️ You want to feel more confident running your own Meta ads
✔️ You want a space to connect with other businesses, get your questions answered, and feel supported along the way

I'll be launching the membership portion of Local Ads Studio to a Founding Members Circle in the coming days. This will ensure you lock in the best price I'll ever offer and be a part of shaping what the space will become.

My hope is that by September I'll also be ready to launch the next portion - an easy to follow online course that will help you run Meta Ads to your local audience.

I will be releasing full details about all of this on my social media by next week and to my email list first.
If you want to be the first to know, sign up to my email list now: https://www.saltleafagency.com/email-list

And if you know a business owner who would LOVE to be a part of this, please feel free to share this post with them.

Stay tuned!

06/03/2025

Last month I pushed myself on my own social media. Usually I’m too wrapped up in working on other people’s account. But I got an email about a Reels challenge for May plus knew I’d be promoting my in-person workshops, so figured I needed to up my game. Here’s a few things I tried and my thoughts:

▪️ Posted a Reel a day (almost)
I didn’t quite post every single day. That technique isn’t sustainable for me. What I saw?
My views from the start of the month compared to the end increased on average.
I got better at implementing certain effective techniques.
While I saw increased views and account reach, my engagement still comes from my followers.

▪️ Video views, profile traffic, and workshop sign up ads
Most of my valuable results came from my ads, however people wouldn’t have stuck around if my regular content wasn’t active.
I know I was reaching the right people based on my targeting as opposed to relying on the algorithm, chance, and time.
I saw these results and only spent $201.70 across all ads I ran.

▪️ Trial reels
I looked at old content that did alright and tried them out as trial reels. I didn’t try this enough for measurable results (only did it 4 times) and while I was reaching a few hundred non-followers by doing this, I saw no one take action from any of the trial reels.

I’ll break some of my actions down further in future posts, but the long and short of it… organic (ie unpaid social media) and paid social media works so well when done together. Which is why my workshop day was called Social Synergy. The two techniques work in synergy with one another.

I will not be posting daily moving forward. But I will be sharing 2-4 times a week and consistently running ads.

Oh and one thing I missed that I’ve been doing for a while… showing up daily in my Stories. At least work day daily. But I’ll talk about that in a separate post.

Am I convincing anyone else that ads are worth it? AND they don’t need to cost an arm and a leg to have an effect!

06/01/2025

Good things are coming. Back in January I started to have an idea of something I wanted to build. I thought I’d develop it over a year and launch in 2026. The workshops you’ve seen me promote have been a stepping stone to this. Very rapidly I realised my offering needed to be online and I shouldn’t wait until 2026.

This June I’ll be working to put together online learnings for small businesses, community, membership, and a support network.

I don’t know how long it will take me to get all parts put together and I thought I’d focus on a course before a support network. But you know what? Everyone I’ve been consulting with and sharing knowledge with these past few months are wanting the support NOW.

So no delaying things or letting my mind get the better of me.

If you’d like to be the first to get word of what I’m building and be invited into the founding members pricing (ie best pricing I’ll ever offer for this), comment ME and I’ll send you a message to sign you up for my email list. And no, I’m not someone who is going to email you 5 times a day. Right now I’m lucky if I can get off 5 emails a year…

Alright, back to getting this all mapped out so I can build it!

07/16/2024

What's stopping you from incorporating paid ads into your social media strategy?

On top of our regular organic social media strategy for Facebook and Instagram (3 to 6 posts a week), this client and I have been discussing their company goals extensively. They've noticed that their brand story—who they are and what they do—has been lost recently. While we've run event-specific lead campaigns, we are now shifting our focus toward awareness campaigns. We're leveraging their best-performing organic posts and freshly created videos to better convey their unique story.

And the results are paying off. Soon, we'll integrate ads that guide customers further down the sales funnel.

Curious about our budget? We're spending just $15 per day, testing three different audiences and three ads. You don't need to spend a fortune to reach new eyes!

Keep in mind, organic social media reach typically dips in the summer, especially in August. If you're curious about leveraging paid ads for Facebook and Instagram, reach out!

09/29/2023

Work scene. Today is my husband’s birthday. I packed in work over the days leading up to today so that I didn’t need to do too much today and we could all hang out. Honestly, we didn’t do much. Tomorrow we’re going into town and will head to an exhibition and have lunch and enjoy time with family. I think our birthdays look very different than they did even 3 years ago. But hey, it felt good having posts scheduled and being able to sit back knowing my work was doing itself.

Quote of the day:
Me - “What do you want to do after the kids go to bed tonight?”
Hubs - “Something sexy. Like get that Facebook ad up.”
Guess we’re officially a dorky digital marketing household now!