Salt Leaf Agency

Salt Leaf Agency Boutique digital marketing agency for tourism & lifestyle brands who are driven by community, authenticity, and heart. Where heart-led brands belong.

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https://www.saltleafagency.com/contact/ At Salt Leaf Agency, we provide a boutique social media marketing experience for tourism and lifestyle brands to build an engaged online community that converts followers into loyal customers, so you can focus solely on providing unforgettable experiences. Offering audits + strategies, full social media management, and ads services.

I still remember when I first came across .wood.pottery.farm on Instagram. They were announced as vendors at a market at...
11/05/2025

I still remember when I first came across .wood.pottery.farm on Instagram. They were announced as vendors at a market at Bilston Creek Farm, which I was working at. I clicked their profile and instantly fangirled over their work and what they were creating. Beautiful, quality, handcrafted, and intentional.

Now 5 years later, I’ve been able to support them with my photography and marketing for their events 3 years in a row. Every time Jen calls me up, I feel like I’m the lucky one to fill the role. I love these guys and look up to what they do.

So last month when Jen said she was reviewing the posts I’d just sent her, I was waiting for feedback and revisions. What I got was the absolute best….
”BRB literally crying 😭 You are so freaking good at this.”

I don’t share this to brag. I share it because this is the kind of response I work so hard to create behind the scenes. I obsess over tone, making sure it sounds like your brand. Rework lines until they feel just right. I care deeply that the content I’m building is truly reflective of your brand and speaks to the people you want to reach.

So to receive that text, from someone I look up to? It meant the world (and yes I left my office to go show Calum, because as a small business owner, every little piece like this means the world to us). These are the moments and wins that make this work so fulfilling.

Imagine this… you’re crafting your products, inspired, welcoming guests into your shop, cutting flowers from your garden...
10/31/2025

Imagine this… you’re crafting your products, inspired, welcoming guests into your shop, cutting flowers from your garden. You’re in your zone of genius, not glued to your phone trying to figure out what to post (or frustratingly giving up). You’re not scrambling to keep up online, no more writing captions at midnight… you’re focused on your passion, your craft, your customers, but still your brand presence and community is growing.

Your online presence is finally alive! New customers are finding you, your community is growing, people stop by and you now hear phrases like “I see your posts everywhere;” “I’m so glad I found you!” “I just ordered and I can’t wait to receive it!!”

This didn’t happen by accident. It happened because you finally took the step and let go. It’s the result of handing over your logins and trusting the strategy. Your brand is connecting and you didn’t have to lose yourself in the process.

This is what can happen when you have support behind the scenes. Your brand becomes visible, your values shine through, and you get to stay focused on what you love the most.

Are you ready to let go? Pop into my DMs and say hello. Let’s see if we’re the right fit for one another.

10/30/2025

Earlier this week I was speaking to one of my favourite clients and we were talking and planning for new offers in 2026 and everything we were going to start doing now to lead to it, as well as for their existing tours.

When I asked for feedback on this past season, they gave me eye opening stats that are beyond what my dashboards can show me.

Previous to working with me, they had one employee juggling their marketing on top of their regular role. That person did great, but there was no strategy, planning, or desire to help grow.

Since bringing me in as a dedicated marketing partner (even when they originally were simply looking for social media support), they have
→ Grown by over 20%
→ Tours are now booked daily instead of sporadically
→ They keep hearing people mention that they’re finally seeing their content and love what’s being produced

I’m going to circle back and let that 20% growth sink in. This is a business that has been operating for over 20 years. And that’s how much we’ve grown it together in one year.

This is what happens when you find the right partner. And often that means looking beyond someone in-house (although your in-house people ARE still very valuable assets). Lead, collaborate, create space + clarity, and the momentum will build.

I have one more space in 2025 for this type of partnership so if you’re looking for your marketing partner, reach out now.

Clients who feel the biggest shift when working together are the ones who trust the process.When it comes to social medi...
10/27/2025

Clients who feel the biggest shift when working together are the ones who trust the process.

When it comes to social media management, my signature offering is a fully done-for-you system. I’m open to tailoring packages because I know every brand has unique needs, but the biggest wins always come when clients fully hand it over.

That doesn’t mean we skip collaboration. When I first start working with someone, I want approvals and feedback. I want your insights. I want to get inside your head so I can understand your brand, match your voice, and make your content feel like it came from you.

But once we find that rhythm, magic happens when you step back.

One client came to me after working with multiple people. Each time, they felt misunderstood. Their content felt off. "It doesn’t sound like us," they told me. "It doesn’t look like what we’ve built."

They wanted someone who understood them completely and they wanted to be hands off. Social media and marketing were not where they wanted to spend their energy.

With strategy, storytelling, and real alignment, their content started reflecting what they’d spent years building. The brand became a place people wanted to visit again... not just online, but also in real life. Customers showed up, returned, and felt remembered. The comments and DMs became points of connection and customer care.

The owners felt relief and confidence. They didn’t have to think about content anymore. They could breathe, lead, and focus on what they loved, not the pieces that drained them.

That’s what happens when you let go of the constant oversight and trust a system designed to hold your vision fully. Coming from someone who’s always been in control, I understand the fear of letting go. But you can trust the process. And you can have a partner who sees you, gets it, and cares just as much as you do.

You can make something look beautiful, but that doesn’t mean people will remember it. Or want to buy it. Or feel like it...
10/24/2025

You can make something look beautiful, but that doesn’t mean people will remember it. Or want to buy it. Or feel like it was made for them.

What actually moves people?
The story behind your brand.
The feeling they get when they see your content.
The lifestyle they imagine themselves in because of what you offer.

That’s where I come in.
I build content that reflects your values, captures your story, and creates connection that helps your customers feel like they belong.

Your brand doesn’t just get seen... it gets felt.

If that’s the kind of presence you want to build, I’d love to talk.

A lot of people come to me stressed out that their engagement is too low.But here’s the truth, low numbers don’t always ...
10/22/2025

A lot of people come to me stressed out that their engagement is too low.

But here’s the truth, low numbers don’t always mean your content isn’t working.
(Ok, sometimes it does. But not always!)

Here’s how to tell when low engagement is okay:
👉 People are watching your stories, even if they don’t reply
👉 You’re getting shared or recommended by people who haven’t even bought from you yet
👉 Your brand is being remembered and recognised out on the streets

Not all products, offers, or experiences are a quick buy.
People need time. But when you’re memorable, you’re the one they will choose.

Social media strategy and brand building are not about going viral.
Keep going. Keep refining. It just might be working.

Most people act like they need to choose between posting on their social media or running ads.The truth is, you need bot...
10/22/2025

Most people act like they need to choose between posting on their social media or running ads.
The truth is, you need both. When done right, they work together.

Organic builds connection and community.
Paid scales momentum and builds on what's already working.

But here's the catch: neither will work if your message isn’t clear.

10/21/2025

Posting more isn’t a strategy. Understanding how your audience thinks and tailoring your message to them, is.

Otherwise you’ll be wasting your time, burning yourself out, and no one will be paying attention.

If you’ve been showing up but not getting any engagement, it might be time to shift the message.
Let’s make your audience actually get it.

Investing is scary. It’s easy to put off. But eventually, the exhaustion from trying to do it all yourself is going to c...
10/21/2025

Investing is scary. It’s easy to put off. But eventually, the exhaustion from trying to do it all yourself is going to catch up with you.

And when it does, you won’t just feel tired, you’ll feel stuck. And if you’re anything like I was, you’ll feel like you’ve failed.

Here’s what I know... the longer you wait for “the right time,” the longer your brand stays quiet and stuck in the same place. No one knows who you are. Sales slow to a stop.

When we work together, it’s not just about content.
It’s about connecting your story with your audience.
It’s about inspiring.
It’s about making you seen and helping your customers feel like they belong.

If you’re ready to stop carrying your brand alone, DM me “READY” and let's talk next steps.

10/20/2025

“Reasonable” doesn’t always mean reliable and affordable doesn’t always mean aligned…

Calum and I have spent countless hours cleaning up what low cost contractors have left in their wake: ghosted projects,
forgotten ad campaigns, websites flagged as suspicious. Multiple people hired and fired for what would take one of us to do once. I actually get flabbergasted by the horror stories I’ve heard clients and friends come to us with. What looked like a “reasonable investment” ends up costing more to clean up than to do well in the first place.

The fact of the matter is the work matters, the strategy matters, and YOU matter. And you deserve better.

If you know it’s time to invest in marketing that’s thoughtful, consistent, and done with care, reach out. I’d love to hear what you’re building.

Address

Sooke, BC

Website

https://localadsstudio.com/

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