Ray Agency

Well, hello there. We’re a wildly collaborative creative agency based in St. John’s, NL.

10/21/2025

We’ve had boots on the ground in Nova Scotia for the past four years, and now we’re pumped to kick things up a notch. We’re excited to announce Ray’s acquisition of MediaBonnet, a stellar independent media planning, buying, and strategy agency based in Halifax. 🎉

This move is all about beefing up our in-house media department and giving both our and MediaBonnet’s clients the full package - creative, strategy, production, planning, and media, all under one roof. We’re super stoked to welcome MediaBonnet’s amazing team and clients to Ray. 🙌

🔗 For more info, visit the link below:
https://rayagency.ca/news/ray-expands-in-house-media-team/

10/20/2025

It takes grit and guts to grow your agency from a kitchen table to one of Atlantic Canada’s most recognized creative shops. Jenny Smith did it… and earned one of the province's highest accolades for it. 🏆🥳

Big congrats to Jenny on winning Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE) 2025 Entrepreneurial Excellence Award, recognizing outstanding vision, leadership, and impact. It’s a celebration of the extraordinary mark she’s made on the province for decades, driving growth, creating jobs, and contributing to the economy. 🙌

We’re so proud of the agency she built, the work she’s inspired, and the space she’s created for all of us to show up as our real selves. Swear words and all. 😆

Huge shoutout to all the winners and incredible women entrepreneurs. 👏

10/17/2025

Last night, the ICE Awards were a total blast! 🎉
We had an amazing time celebrating the best of Atlantic Canada’s creative work and are so proud to be part of this incredible community. We also took home some hardware for our packaging design, logo identity, and reactive campaigns. Big cheers to all the winners and clients. A huge shoutout to Atlantic Business Magazine for throwing such an awesome gala. ✨

10/16/2025

Today we’re raising a (virtual) toast to Robin Cook, our brilliant Media Director, who’s been rocking the Ray world for two whole years. 🥳

She’s an award-winning media powerhouse who’s executed global campaigns and handled seven-figure budgets like it’s no big deal. From planning and buying to post-campaign reporting, Robin’s got big-league media chops. She’s also a published author, business advisor, proud mom of two, and somehow still manages to keep her inbox under control. (We suspect time travel.) 😁

We’re so lucky to have you, Robin. 💙

09/29/2025

We’ve been busy growing the Ray team, and it’s high time we made some introductions.

⭐️ Karen’s the newest addition to our Halifax team. With decades of advertising experience across telecommunications, CPG, tourism, finance, and more, she’s a true pro in account management, creative solutions, and strategy. Add a heart of gold, and you’ve got an Account Director we’re thrilled to have on board.

⭐️ Sam’s a new face at Ray, but she’s already managing several social accounts as our rockstar Account Manager and Social Media Lead. An expert in CRM, digital media, and analytics, she’s a total blast to have on the team.

⭐️ Ryan joined us to cover a mat leave, but we just couldn’t let him go. We’re excited to bring him on full-time as our Junior Graphic Designer for his killer chops and great vibes.

Big love to this amazing team. We’re so lucky to have y’all. 🙌

09/25/2025

We’re a little late on this one, but huge kudos to Jenny Carroll, our Account Director, for hitting her 1-year mark at Ray. 🎉

Jenny has worked across multiple industries, managed big teams and budgets, and developed killer business strategies. She also makes client management look effortless. And of course, her dog, Betty, deserves an honorary mention too. Betty’s a star, an unofficial Ray part-timer, and a full-time heart-stealer. 🐾💙

09/19/2025

Six days. Six shoot locations. One small but mighty crew taking on Newfoundland’s stunning Southwest Coast. 🌊✨

Big ups to our amazing crew, Cec, Dru, and John, for being awesome partners and getting up at ridiculous o’clock to chase all those sunrises. 🙌 And huge thanks to our partner, Tourism Southwest, and all the tourism operators who showed us tremendous hospitality along the way! 💛

09/10/2025

Straight from the set. 🎬🐾
Our latest shoot with and Accomplice Content Supply Co. had it all. Lights, laughs, and a four-legged superstar. She was an icon. A legend. The moment. 🤩

09/08/2025

Big cheers to Josh for four stellar years at Ray. Part of our Nova Scotia crew, Josh is our Account Director and Business Development Lead. Aka the guy who can literally do it all.

New biz? ✅
Client relationships? ✅
Killer pitches? ✅
Creative brilliance? ✅✅

Josh isn’t just great at what he does. He lives for the work. A true champion of bold ideas, sharp strategy, and scroll-stopping storytelling.

The only thing sharper than his ideas? That beard. Pretty sure it’s won awards… or should have. 😉

You’re a total gem, Josh. We’re so lucky to have you. 💎

08/19/2025

Happy 6th anniversary to Tracy Russell, our Chief Client Officer. 🙌

From leading powerhouse campaigns to fostering client relationships, Tracy’s been keeping things sharp, creative, and very Ray since day one.

She’s got two decades of marketing magic under her belt, a trophy shelf stacked with CMA, MIA and MarComm wins, and somehow still finds time to be a full-time hockey mom, trailer camper, and wrangle a goofy dog. We’re convinced she has extra hours in her day. 😆

We’re very lucky to have you, Tracy! 🌟

08/13/2025

We’re all about supporting local businesses here in Halifax (our sister city, of sorts). So our Account Director, Josh, took the very seriously, alongside our awesome clients Credit Unions and East Coast Credit Union. He doubled down on local goodness, grabbing a coffee and lunch from The Nook HFX, a standout social enterprise led by the legendary Mark Brand and his amazing team, who receive direct financial backing from East Coast Credit Union.

Supporting local and leaving full? That’s a win-win in our books. 🙌

Join the before August 15th and show some love to your favourite spots in Halifax and across Atlantic Canada!

08/08/2025

Cheers to our Senior Developer, Matthew Egginton, on three amazing years at Ray. 🎉

He’s our super chill, resident maestro of WordPress, PHP, and JavaScript. Originally from Wales, he’s now fully NL-certified, thanks to his very own Newfoundland dog. 😆

When not coding, he’s out hiking, exploring, or doing a bit of woodworking. No splinters in the code, we promise.

We’re lucky to have you, Matt! 🙌

Address

18 Argyle Street
St. John's, NL

Website

http://www.rayagency.ca/

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