06/26/2026
๐จ THE COMING DISRUPTION OF OPM ๐จ
For years, the conversation has been about streaming, royalties, piracy, and artist exposure.
But what if these are only symptoms of a much bigger issue?
The real challenge facing OPM today is fragmentation.
Artists create music.
Radio promotes songs.
Fans discover music.
Platforms distribute content.
Organizations support the industry.
Yet much of the ecosystem still operates in separate silos.
The result?
โ Limited artist discovery
โ Revenue leakage
โ Uneven opportunities for independent artists
โ Slow industry innovation
โ Piracy that continues to adapt
The next disruption in OPM will not come from another app, another streaming service, or another social platform.
It will come from building a connected ecosystem where artists, fans, media, technology, and revenue work together in a continuous cycle of growth.
๐ต Create
๐ป Discover
โค๏ธ Engage
๐ฐ Generate Revenue
๐ง Reinvest
๐ Grow
Read our latest thought-leadership article:
๐ https://hub.tunogkalye.net/blog?slug=the-coming-disruption-of-opm-from-fragmented-industry-to-connected-ecosystem
What do you think is the biggest challenge facing OPM today?