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Moonbow Creative, Surrey, BC (2026)

07/05/2022

Social media can encompass an array of to-dos that can make it seem absolutely dumbfounding - where to even start?

However, it doesn't have to be too complicated. Sometimes, all it takes is a few minutes a day to do the following:

✅ Use hashtags on stories. This applies mostly to Instagram. Of course stories don't always often make it onto the explore page, but they're a good way to increase the likelihood of a larger audience coming across your stories.

✅ Post/re-post stories everyday - this is great and so quick to do. Use your posts to repost as stories, or create your own stories. They can be literally anything - a picture of your day with a prompt for your audience, a business update, or anything else that comes to mind. The key is to stay at the front of the story lineup for your audience.

✅ Comment on others' posts! This is an excellent way to show engagement and increase the likelihood that others will reciprocate. A win-win for everyone!

06/30/2022

Happy Thursday!

While we often encourage our clients to focus on creating content for their main feeds, the other, not-so-little things are important as well, such as:

🌙Using hashtags on stories: This is an easy way to ensure that your stories can be recommended to beyond just your followers.

🌙Post/reposting stories everyday: Whenever possible, this is a great way to literally stay in front of your audience due to your frequent updates and reminders.

🌙Commenting on others' posts: Ensure you're engaging with others so that others will be more inclined to engage with you! Commenting is only one form of engaging - dm-ing or collaborating with other businesses, or participating in polls, etc. are also methods for engagement.

Did any of these prompts inspire you to start doing anything differently?

06/22/2022

It can be difficult to figure out exactly what kind of information and/or content is required to get started in earnest with your social media marketing approach.

While this guide is certainly not exhaustive, it's an excellent starting guide and will take a business at any stage far.

🌙A posting schedule: It can be easier to handle your approach to social media marketing if you know what days and times you'll be posting throughout the week, rather than waiting until you have time and posting off-hand.

🌙A brand kit: This includes your brand colours, logo variations, and the fonts you'll be using. Spend some time coming up with these rather than choosing colours and assets on a whim - your social media brand will appear more polished and professional.

🌙Content creation tools: If you're new to creating content and unsure of where to start, Canva is a great place to start for basic templates. If you're making video content, there are great mobile video editors such as CapCut. Finally, to ensure you're using royalty-free assets (which is very important), there are several websites available for general use, such as Unsplash, Pexels, and Pixabay.

🌙Hashtags: Research and compile a list of those most relevant to your niche. Switch them up/update them regularly so you can see if doing so improves your reach. Take advantage of using these often, if not always.

🌙Analytics: Many of us post and go, while only occasionally taking advantage of the built-in analytics that social media platforms provide. A good rule of thumb is to check at least monthly to see how your reach, engagement, and follower count are doing - note which posts are performing best, and which times your audience is more active. This information will allow you to tweak or change your social media marketing approach moving forward.

Let us know if this was useful for you!

06/13/2022

"What even is a micro-trend?" you might ask yourself. 🤷🏻‍♀️

A micro-trend is essentially a short-lived but extremely popular trend that involves a certain reference, perhaps to pop culture or otherwise.

The best example currently is that of popular sound bites or audios that become popular for weeks to months on end on platforms like Tik-Tok and Instagram.

These trends are almost always low-barrier, which makes them very easy to jump onto. Most of the time they're poking fun at something and are easy to customize/adapt to your own situation/experiences.

The result? You hold a greater potential in getting noticed/going viral with micro-trends, and also show that you and/or your brand are relatable.

Ultimately, being relatable and approachable are key for small businesses - it shows who and what kind of person is behind the brand, which builds further trust and potential business.

06/07/2022

We know it can seem almost impossible to narrow down the do's and dont's when it comes to growing your small business, especially with so many competitors.

For this reason, we have some basic tips below for you that go a long way in social media marketing. Note: These don't cover absolutely everything, but are a good start.

🌙Use Tik-Tok: It's an easy way to go viral with minimal effort. Make sure to link your info in your bio to push your audience back to Instagram, YouTube, or your business website.

🌙Stick with what works: A/B test various hashtags (ie: have a couple different batches and see which ones perform higher by looking at your post performance), use video content where possible (as it's more highly favoured currently on Instagram and Facebook, and of course, Tik-Tok), etc.

🌙Follow and interact with those who are more likely to be your audience base: This can look like following and commenting on such accounts, engaging or partnering with other businesses that are already on your audience's radar, and so forth.

🌙Use native insight metrics on your social media platforms to learn about your audience, best times to post, etc. There used to be a time when it was almost necessary to have a third party service to check insights, but the built-in analytics are quite robust for most social media platforms these days (and free!)

🌙Post often: This is the easiest and fastest way to build your brand. While you don't have to go crazy and post several times in one day, the more often you post, the more often you're in front of your followers and therefore more likely to get noticed, shared, etc.

05/17/2022

We know - it's been well over a year that we've been MIA!

We're finally back to being active on social media after a lengthy hiatus due to some personal and professional matters that required our attention.

Thank you to our clients and followers for their continued support - we can't wait to share more helpful tips, suggestions and guides with our audience.

Stay tuned for regularly-programmed content!

05/10/2021

Visual content is an interesting phenomenon: it's simultaneously easy yet also difficult to create content in today's world. How you ask?

It's easy in the sense that everyone can record and edit videos or take pictures with their smartphone and post them, but difficult in the sense that production quality is often hard to achieve with limited resources or training.

Keeping in mind the sheer amount of time and energy that is required for producing visuals and content in general, Moonbow is always looking to help businesses with their content and visual needs!

04/29/2021

New IG Update!

By now you've likely heard of Clubhouse and its audio-focused social nature which has rapidly gained popularity. It seem's IG has formulated its own response to that, as it rolling out the options of muting your mic and/or turning off your video.

As you can see in the top left visual, there's 4 icons at the bottom of the screen, two of which include the ability to turn off your mix and video.

Instagram states that "...By giving people the option to mute their audio or turn off their video, hosts will have the added flexibility for their live-stream experience, as the added functionality could help decrease pressure to look or sound a certain way while broadcasting live."

What are your thoughts? Do you think this is a welcome change for those who go live? Let us know below!

04/28/2021

If you're a small business owner or thinking about becoming one and aren't sure what kinds of software or resources you'll need, we've got you.

Google Suite, Canva, and Facebook: Surprised? Yes, it's 2021 and these sites are not new to most people. We'll give you the run-down on why we chose these three sites.

👉Google Suite: Your all-in-one account that provides you with email, calendar, Google My Business, Google Reviews, Google Ads, Google Analytics, and so much more. This will give you a solid foundation for creating your business presence online, tracking performance and marketing, and of course communicating and planning your schedule. Its intuitiveness and price tag (read: free) are some reasons why this is still at the top of our list.

👉Canva: While there are other affordable and customizable design sites and programs, Canva takes the cake for ease of access, price point, and the sheer range of things you can get done. No matter what the level of complexity of your brand or marketing project, Canva has templates, assets and an amazing workflow to help you get things done.

👉Facebook/Instagram: Both Instagram and Facebook are two widely used social medias that can provide immense leverage for business owners. From ad creation to providing the ability to shop right from the sites themselves, they're key for businesses to attract potential customers or clients. While IG really takes the cake with its shopping tab and visual interface, Facebook has its own shop feature as well, rendering both hugely advantageous.

What other resources do you think should be at the top? Let us know!

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04/26/2021

Contrary to what many business owners or audiences of businesses may think, content creation is much more than simply posting content!

There is a lot that goes into the process, including drafting out content themes and campaigns, and actually visually designing or putting together those pieces of content.

Then of course, there's the importance of relevant, informative captions and carefully-researched hashtags.

What do you find the most surprising or tricky part about content creation? Let us know!

04/23/2021

The competition for a prime spot in the digital space and online ranking has clearly been ramping up over time. The past few years have been a definite indication of that.

It's no wonder then that there was a 13% increase in budget for digital marketing in 2019-2020. (Source: https://www.mediavalet.com/blog/digital-marketing-statistics/).

How are you making sure your marketing strategy is evolving to stay on top of the competition?

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04/20/2021

In an era of social media marketing services and content creation, the ability to outsource services that will set up your accounts or workflows is a little more difficult to find.

We're now offering a simple and quick service that not only sets up your accounts for you, but also provides you with a guide of how to navigate and get the most of out of your newly set-up accounts. 😎

What kinds of services would you like to see more of? Let us know!

Moonbow Creative

07/05/2022

06/30/2022

06/22/2022

06/13/2022

06/07/2022

05/17/2022

05/10/2021

04/29/2021

04/28/2021

04/26/2021

04/23/2021

04/20/2021

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