The Digital Gal

The Digital Gal Get a Swift Kick In The Ads! Learn Facebook & Instagram Ads with Amanda Robinson, The Digital Gal.
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My Meta Muse AI assistant built my entire ad campaign while I taught a webinar.During last week's webinar I had Muse bui...
10/11/2026

My Meta Muse AI assistant built my entire ad campaign while I taught a webinar.

During last week's webinar I had Muse build the full campaign for this Friday's upcoming webinar. Seventeen ads with targeting, budget, scheduling, and creative, all uploaded into my ad account as drafts. Then I manually went into Ads Manager myself, flipped the switches on, campaign on, ad set on, ads on, live in front of everyone.

It did not blindly publish anything. Nothing spent a dollar until I turned it on with my own hand. But Muse did all of the heavy lifting of the campaign build in Ads Manager and uploading all of the ads and it is a serious time saver … but not without limitations.

And my caveat, from someone who teaches ads for a living: you still need to know what you're looking at. When you ask for the targeting, the budget, the schedule, the creative, you need the foundation to catch what you didn't intend. I'm in Ads Manager every day, so I’m able to scrutinize the whole setup. It had picked a call-to-action button that was causing a conflict, and I fixed it because I caught it and I caught it because I know what I’m looking for.

For someone who knows the ads network, this is an absolute game changer. If you’re new to it, I don’t recommend downloading Muse just to try to run ads.

As of this week Meta's Ads MCP server is live, so other AI agents can also now build ads that land as drafts in Ads Manager too. Ten launch partners so far, including Triple Whale and Snowflake.

What a week. I took the stage at REimagine for the CALIFORNIA ASSOCIATION OF REALTORS®, and the energy in that room was ...
10/10/2026

What a week. I took the stage at REimagine for the CALIFORNIA ASSOCIATION OF REALTORS®, and the energy in that room was something else.

My session was all about Meta ads and how AI is changing the ads ecosystem right now, specifically what that means for real estate. This is what I'm hands on with every single day, inside Ads Manager with real estate professionals, so getting to work through it live with a room full of people who are living it was exactly my kind of conversation.

The turnout was incredible and I made some great contacts while I was there. A few of you I've already followed up with, you know who you are.

I'm really grateful to have had this experience. Thank you for having me, California Association of Realtors.

If you were in the room, what was your biggest takeaway?

I'm on my way there right now, like literally in the car, and I speak this afternoon...I'm speaking at REimagine! in Lon...
10/07/2026

I'm on my way there right now, like literally in the car, and I speak this afternoon...

I'm speaking at REimagine! in Long Beach with CALIFORNIA ASSOCIATION OF REALTORS® today and I'm so excited to see my real estate friends, my fellow speakers, and my best friend Jenn Herman who's speaking too.

I'm presenting on all the changes to Meta ads with AI, in a room full of my professional peers. Real estate is my jam and I never take for granted that I get to stand in rooms like this.

Okay. We’ve got the hype tunes rocking in the car for the drive up from San Diego. See you soon 💕

I get to breeze in and out of conferences, but there are people behind the scenes who definitely don’t get that luxury.A...
10/02/2026

I get to breeze in and out of conferences, but there are people behind the scenes who definitely don’t get that luxury.

As a professional speaker, I get to show up, speak, meet people, enjoy the networking and connection opportunities... and then head off to wherever I’m going next. And I really do get so much out of being at these events.

But I also see the people dealing with the registration hiccups, the AV that worked during the check but suddenly doesn’t, the swag or lanyards that haven’t arrived and someone is trying to figure out where they are. They’re coordinating speakers, accommodating dietary needs, managing photographers, answering questions from every direction, and somehow keeping the timing of the whole day running tight.

And that’s just the stuff I can see. There’s a whole lot that happened before any of us even walked into the venue.

I’ve been thinking about this because it’s easy to talk about how great an event was and the people you met, and forget to acknowledge the people who made it all happen. Especially when they’ve done such a good job that you never knew there was a problem in the first place.

So this is a shoutout to everyone who has ever put together a conference or event, trying to make it feel flawless while dealing with all the things coming at you. You’re creating something pretty unforgettable for the rest of us. I see you, and thank you. ❤️ You are part of the foundation that has helped me build my career to where I am, and lay the groundwork for where I'm going in the future.

Yesterday I had the pleasure of speaking on behalf of Meta with Boot Camp Digital at the Startup Canada tour here in Vic...
09/30/2026

Yesterday I had the pleasure of speaking on behalf of Meta with Boot Camp Digital at the Startup Canada tour here in Victoria, BC. The amount of talent in the room with founders, entrepreneurs, and business owners was electric!

09/22/2026

My friends at Agorapulse just launched something exciting and it is now live, free, and available to everyone! It's called Archie, and it is an AI-powered social media content repurposing tool built by Agorapulse. It takes the content you already create (webinars, podcasts, talks, whitepapers, PDFs) and turns it into platform-native social posts grounded in your voice, your strategy, and your point of view.

I've been playing with it in beta for a couple of months now and I'm really impressed with how this actually fits into social media content creation workflow and ex*****on all under one roof. Yes this is a partnership endorsement, but I've been an Agorapulse ambassador for many years, and the way they innovate with tools like Archie is just one of the many reasons I am a chronic Agorapulse hoodie collector. 🤣

I hope you can try out Archie for yourself.

09/16/2026

I might be talking myself out of potential business opportunities here, but you don’t need to hire someone to do your Facebook and Instagram ads for you. My advice: learn how to use Meta Ads Manager, take the time to learn it, and get away from relying on boosting posts or paying someone to do it for you.

09/16/2026

What do you drink your daily coffee / tea / water in? I always find this interesting because most people seem to have a daily go-to for their every day. Yes mine is my branded YETI, and I have several of them, but it’s my consistent comfort that I usually bring everywhere: camping, flying, driving… the only place I don’t bring this one is my ultralight camping.

Victoria BC Entrepreneur Friends! I am so excited to be presenting on behalf of Meta with the Startup Canada Tour at th...
09/15/2026

Victoria BC Entrepreneur Friends! I am so excited to be presenting on behalf of Meta with the Startup Canada Tour at the end of September. And I've got 30% off a ticket for you.

What makes this even more magical for me is that I have been presenting on behalf of Meta for over 4.5 years now, and this is the FIRST TIME it will be in my my own town, where I live / work / play and where I support many local businesses with the Meta Advertising and education work that I do. So even if this event doesn't speak directly to you, I would love and appreciate my local community sharing it forward to your own networks to help us continue to strengthen Canadian businesses and entrepreneurs. 🇨🇦 🤗

The Startup Canada Tour is your opportunity to connect with the Canadian entrepreneurship ecosystem. This national event brings together early stage entrepreneurs to build out their networks, learn from industry experts, and drive their businesses forward!

Join us at the Victoria Convention Center on September 29, 2026.

30% off code: AMANDA30

Register here: https://pheedloop.pulse.ly/ov9vxnjtlg

Can't make this one? Stay tuned for details on the upcoming Mississauga event later in October. 🎃

I'm supposed to be flying to Ecuador next week but I've had to put that trip on pause because my fall speaking calendar ...
09/14/2026

I'm supposed to be flying to Ecuador next week but I've had to put that trip on pause because my fall speaking calendar has gotten VERY full, and I'm pretty excited about it!

September 21 | Victoria Tech Week with VIATEC , Victoria, BC
I'm speaking at Fort Tectoria on The Awkward Teenage Phase of AI Advertising, getting into what is actually happening as Meta hands more advertising decisions over to AI, where it's working, where it's still awkward, and what advertisers need to understand about the shift.

September 29 | Startup Canada Tour, Victoria, BC
I'll be speaking on behalf of Meta as a Certified Lead Trainer at the Victoria Conference Centre.

October 7 | C.A.R. REimagine! Conference & Expo, Long Beach, CA on behalf of the CALIFORNIA ASSOCIATION OF REALTORS®
This one has an extra layer that I'm really excited about because my best friend Jenn Herman of Jenn's Trends and I will BOTH be speaking at REimagine! I love when our professional lives overlap. I get to bring my Meta advertising experience to the room, while Jenn brings the Instagram expertise that she's spent years building her career around.

I recently co-authored Instagram and Facebook For Dummies, and Jenn is currently in the final stages of the third edition of Instagram For Dummies, a series she's been an author on multiple times. We've spent a lot of years building our respective corners of this industry, so getting to be at the same conference and both having recent For Dummies publications is pretty awesome.

October 21 | Lake Tahoe, CA
I'll be back on stage representing Boot Camp Digital .

October 29 | Startup Canada Tour, Mississauga, ON
And I'll finish October with another Startup Canada Tour stop, once again speaking on behalf of Meta as a Certified Lead Trainer.

I spend a LOT of time hands-on inside Meta's advertising platform, working directly in ad accounts, consulting, teaching business owners and marketers, and keeping up with a platform and industry that never stops changing. Speaking gives me the opportunity to take all of that experience out of my computer and into a room full of people who can actually use it and it is one of my absolute favourite aspects of my work life and the career I have built.

There are people reading this who have followed me since I was first launching my Facebook ads business over a decade ago. You've watched a lot of my growth trajectory since the beginning. I'm really grateful for the opportunities that have come from it.

So... apparently I should start packing. And someone has to break all of this news to Small Dog. 😆

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