03/30/2021
let’s talk frequency! ⭐️
in our opinion, frequency is one of the key metrics to look out for. we’re going to breakdown why. ⬇️
in online advertising, frequency refers to how often an ad appears to a single user in a certain time frame. 📲
by analyzing reach and frequency data, you can better understand how many times your targeted audience were shown your ad repeatedly over a certain period of time. 👩💻
in cases when frequency becomes excessively high or low, it can cause problems with your campaign. 😳
budget may go wasted, impressions may go wasted, and viewers may get tired of your ads.
with a ✨frequency cap✨ , you can prevent these potential issues and appeal to your audience’s conversion journey.
your frequency cap SHOULD absolutely differ depending on where your audience is in the sales funnel. ‼️
if your goal is brand awareness, your audience is cold 🥶 and likely not familiar with your brand. for a campaign like this, a low-frequency cap is valuable for increasing your reach. without a frequency cap, your ad may get shown to one user several times a day and result in ad fatigue. 📉
this is a metric often glazed over but we highly recommend prioritizing your campaigns frequency data to see the best results! 🤍
