06/30/2026
Summer is here
We had a blast creating the whole audio experience, including the original music, for the latest PC Summer Insiders campaign.
Thanks to the team at Zulu Alpha Kilo for letting us experiment in the lab.
Credits:
Client: President’s Choice, Loblaw Companies Limited
Chief Marketing Officer: Mary MacIsaac
Vice President, Control Brand, Loyalty & Joe Fresh: Lindsay Cook
Marketing Director: Poulomi Anand
Marketing Manager: Annie Eun
Agency: Zulu Alpha Kilo
Chief Creative Officer: Jenny Glover
Chief Design Officer: Stephanie Yung
Group Creative Director: George Ault
Group Creative Director: Jacob Gawrysiak
Creative Director: Dane Boaz
Creative Director: Juan Torres
Creative Director: Duncan Porter
Art Director: Graydon Taylor
Copywriter: Trent Jones
Design Director: Trong Nguyen
Head of Production: Ola Stodulska
Executive Producer: Laura Dubcovsky
Senior Broadcast Producer: Revital Grunberg
Integrated Producer: Ian McCartney
Studio Manager: Henry Eugenio
Retoucher: Nabil Elsaadi
Studio Artist: Sunny Jung
Business Group Director: Alyssa Guttman
Account Director: Hayley Blackmore
Account Supervisor: Nicole Pagano
Chief Strategy Officer: Maxine Thomas
Group Strategy Director: Sarah Yim
Strategist: Chloe Bagshaw
Audio - V***r Music
Original Composition: V***r Music
Creative Director: Ethan Myers
Head of Production: Kat Stewart
Engineers: Julian Rudd, David Worthen
Sound Designer: Kevin Chamberlain
Production House: Fela
Director: Pedro Pinto
Managing Partners/Executive Producers: Taj Critchlow, Fuliane Petikyan, Dean Rosen
Head of Production/Executive Producer: Amir Karimi
Line Producer: Calvin Barnard
Director of Photography: Kris Belchevski
Director of Photography, 2nd Unit: Aaron Nathanson
Production Designer: Riley Hunt
Food Stylist: Nicole Young
Editorial: Childhood
Editor: Nick Yumul
Colour Grading: Rascal Studio
Colourist: Tim Smith
Senior Producer, Colour: Jai Mhach Durban
Producer: Lily Delphine
Colour Assistants: Michael Pearce, Rory Leighton
VFX & Finishing: FEATHER
Lead VFX Artist: Julian van Mil
VFX Assistant: Riley Lindsay
CG Artists: Julian van Mil, Jamie Brennan
VFX Artists: Mike Morley, Winston Lee, Sergej Liamin
Executive Producer: Emily Goldberg
Media Agency: Loblaw Media
Media Team: Sabrina La Rosa, Sukhleen Sekhon, Miranda Nero
PR Agency: Veritas
PR Team: Julia Des Islets, Beth Spurrell, Diana Hilderman