04/29/2025
🤯 “More content, bro.”
That’s what V’s said in one of the group chats I’m in.
He’d just had his mind blown learning what really goes into content that converts.
But apparently, his “coach” had one piece of advice on loop: Just keep posting.
It’s a classic case of bad advice keeping beginners stuck.
It never is just about more content - it’s about better communication.
This is a topic I never get tired of - testing, teaching, living it.
I’ve been creating content online for years now. Before that I was literally teaching communication at a college,
…helping students pass their Project Management Professional exams. It was my way of giving back after years of being a certified PMP myself.
Maybe that’s where the obsession started.
Because when you understand communication, you see the game for what it is:
👉 Every single day, thousands of marketers close tens of thousands of dollars’ worth of deals, just
with content. On this very platform.
Content that builds pressure.
Content that builds belief.
Content that leads to a “heck yes.”
Think about it.
That silent swell that has to rise inside a buyer before they finally
say:
Yes to you.
Yes to your thing.
Yes to your method.
Yes to your promise.
The thing is: most people already have 90% of the stars in place.
Except for one that's almost always overlooked. And that’s what we’re unlocking in my next live, free workshop next week.
If you’ve been doing the work, posting content, building solid offers (products, courses, coaching, whatever), but your people still don’t quite “get it”?
This could be the missing link.
In this session, you’ll:
✅ Nail the story-to-offer connection.
✅Spot the invisible gaps killing your momentum
✅ Start positioning like the authority you actually are
If this sounds like something that could be of benefit to your work just drop a “STAR” in the comments and I’ll send you the details.
It’s time to build content that doesn't just show up; it sells
