06/09/2022
What is UGC & Why Should You Care About It?‼️
WHAT’S UGC?
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User Generated Content is any form of content created by people outside of your business promoting it. This doesn’t have to just mean videos or pictures - it can also mean testimonials, reviews, comments, etc. Any promoting created by regular people and not the brand itself.
✨ As a biz owner, you’re going to want to invest in UGC for your brand if you aren’t familiar on how to create your own content and attract consumers and especially if you need a face for your brand. Authentic human connection is so important to build that trust with your audience and convert sales.
✨People are starting to see right through influencer ads and sponsorships. Even any really high quality content that doesn’t seem real or organic is starting to not perform as well anymore… and this is why I believe UGC is going to be the new influencer marketing.
✨Also, becoming a successful content creator and receiving free gifts + essentially a full time income FROM HOME if you wanted with absolutely no following, degree, or experience has NEVER been easier. I mean of course… it takes a ton of work, but we couldn’t have even imagined anything like this being possible just 10 years ago. So if you ever dreamed about being an influencer but it was too damn hard to achieve because literally everyone these days are trying to become one, maybe try out UGC!
✨I’m looking to start my own UGC journey to incorporate into my SMM agency and maybe documenting how it goes and the steps I take, so let me know if this is something you guys might be interested in ☺️
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