Holiday United Group

09/23/2024

This month, HUG for Good has made a charitable donation to The Terry Fox Foundation on behalf of Eva’s Angels. We were drawn by the power of Eva, a 14 year old young Toronto woman who is undergoing treatment for osteogenic sarcoma, the same cancer Terry Fox had. A prolific and determined young man, Terry’s strength and courage lives on through Eva, her family and supporters. The strength of this determined young woman continues to lift the spirits of others while she continues to fight her battle with courage and grace. We commend you Eva and wish you all the positive energy and love in the universe. The power of one love to help many, you’re a true super hero and an inspiration to us all. Donations are still being accepted. Click the link in our bio to find out more. 💛

04/05/2024

Hi everyone! Here's the next entry in our HUG full-service throwback posts.

The university and college landscape is very competitive in Ontario today and a strong brand presence is vital. Toronto Metropolitan University (TMU) approached us last summer with a project called ""Made of Grit"", a campaign to build TMU's reputation as a leading institution cultivating and celebrating a spirit of deterrmination and ingenuity necessary to make a positive impact on the world.

The script called for shooting in a number of locations around the TMU campus with clever visual transitions linking the fast moving story.

Enter director Melanie Chung and the HUG full-service team of Nimble Content and Recess Post. The HUG approach started with a treatment from Melanie, presenting a smart creative vision to the TMU team. The Nimble team led by EP Andrew Lynch and Producer Craig Shouldice supported Melanie with a solid production team who made efficient use of the project budget giving Melanie the space to capture a ton of great footage.

On the post end, Recess EP Tanja Harney recognized that the project needed a great edit and brought in Matthieu Belanger of Married to Giants. Matt worked closely with Melanie and the TMU team, weaving in the dynamic visual transitions to the edit and applying a cool overall aesthetic to the final spot.




Client: TMU
Executive Director Marketing, University Relations: Jim Wentzell
Assistant Director, Content Strategy: Derek Flack
Copywriter / Associate Director / Creative Director: Sabiha Smith
Art Director / Associate Director / Creative DIrector: Daniel Couto
Marketing Associate: Aaraniy Baskaran
Assistant Director, Marketing: Katherine Graflund
Agency Producer: Kristen Geiger
Senior Videographer & Multimedia Designer: Leva Lukauskaite

Production: Nimble Content
Director: Melanie Chung
Executive Producer: Andrew Lynch
Producer: Craig Shouldice

Post: Recess Post
Executive Producer: Tanja Harney
Editor: Matthieu Belanger / Married to Giants
Colour: Jordan Benegbi / The Vanity
Audio: Mark Arseneault

09/16/2022

Big thanks to for hosting us for our first post-pandemic screening this week! We’re looking forward to doing more!

Delish sandwiches and salads and drinks from !

08/24/2022

A big shout out to her Ukrainian friends on Independence Day of Ukraine. Top of the list is the suitably dressed who joined our team last week as our new associate producer. Kristina is from Ukraine and has been in Canada for two weeks. Swipe right to see the Ukrainian flag in .tv’s logo.

06/21/2022

The team here at HUG acknowledge and celebrate National Indigenous Peoples Day! We are proud to be an indigenous co-owned company, today and every day. Watch this space for an incredibly exciting upcoming Indigenous led project coming soon! 🧡

03/16/2022

Nice coverage of the people behind the Sonnet Insurance campaigns. We have a lot of fun working with this talented group.

Little Black Book, Whitney Creative and the Holiday United Group join forces for new work for the Sonnet Insurance Company

03/15/2022

Big news at HUG member company The Cavalry! Welcome, Blake! 🔥🔥

03/09/2022

The Sonnet Insurance Company, Whitney Creative, and HUG strike again with another fun spot in Sonnet's "Breakthroughs" campaign. Holiday Films' Bob Rice directs Jason Spezza in "Legs". Huge thanks to Jim Whitney, Jamie Way, Olga Kisza, the NHLPA, and the amazing team at Sonnet Insurance - Brian, Marco, Ashley, Dave, Ruma, Lauren, Adam, and Roger.

This was another HUG with The Cavalry Photography's Mirza Noormohamed handling stills and post-production by Recess Post.

01/25/2022

Nice coverage in Strategy of our Breakthroughs campaign with Sonnet Insurance.

Holiday Films
Recess Post
The Cavalry Photography

Over-the-top hockey tech and the players' own personalities aim to bring fun to the insurance company's digital tools.

01/20/2022

Holiday Films director Robert Rice and our partners at Whitney Creative do it again with another great campaign highlighting the power of Sonnet Insurance featuring stars from the NHLPA. Sonnet’s first spot which launched in early January features William Nylander and Toronto Maple Leafs legend Doug Gilmour 🏒 🔥

Huge thanks to the wonderful trio of Jim Whitney, Jamie Way and Olga Kisza at Whitney Creative and the amazing team of Brian, Marco, Ashley, Dave, Ruma, Lauren, Adam and Roger at Sonnet.

Post-production by HUG family member Recess Post.