Ellera Digital Marketing

01/14/2025

POV: You’re the founder who’s wearing too many hats...

Most founders fall into this trap: trying to be the expert at everything/being the one-man show.

While being a jack-of-all-trades might be what got you here, it’s probably what’s holding you back from scaling.

Here’s what we see happen:

• You’re stuck in day-to-day tasks
• Marketing becomes an afterthought
• Growth plateaus
• Burnout creeps in

Here’s the thing - you don’t need to master marketing or every part of your business.

You need to focus on what YOU do best.

That nagging voice telling you to “just learn one more skill”?

While it’s not necessarily a bad thing, when you keep taking on the smaller tasks, they keep you from the growth you actually want.

Delegation isn’t giving up control.

It’s freeing you up to focus on real business growth.

P.S. Ready to take marketing off your plate?

Drop ‘DELEGATE’ below and let’s chat about Ellera handling it for you. 👇

P.P.S Check out our new and refreshed website below!

www.ellera.com

01/08/2025

Let’s talk about the paid ads traffic trap...

Had a chat with a client last week that might sound familiar:

‘We’re getting tons of traffic but barely any sales.’
The thing that worried them most? Their ad spend was going up while their conversions stayed flat.

But here’s what most agencies won’t tell you:

More traffic doesn’t always mean more money.

So, we made the call:

We actually REDUCED their traffic. (Yes, deliberately)

Here’s what we did:
- Tightened their targeting.
- Refined their customer journey.
- Fixed their conversion tracking.

The result?
Same ad spend, significantly higher revenue.

Here’s the reality:

Your website isn’t a numbers game. It’s a targeting game.

Think about your best customers right now. They probably didn’t randomly stumble onto your site. They came because something specific resonated with them.

That’s the difference between traffic and qualified traffic.

Think of your website like a party (stay with me here...)
Would you rather have:

100 people who crashed your party and ate all your food (your ad spend)
OR 10 people who became lifelong friends (your loyal customers).

Your business needs friends, not party crashers.

We’re tired of seeing businesses waste money chasing vanity traffic numbers when what they really need is a strategy that converts.

P.S.

Want a few tips for refining your traffic to turn more sales?

Drop ‘TRAFFIC’ below for a quick paid ads traffic targeting guide. 👇

12/15/2024

After managing cold traffic campaigns for 3 years, we’ve noticed a pattern most new business owners miss: it’s not just about finding new audiences, it’s about how you approach them. we’ve watched businesses burn through thousands in ad spend by treating cold traffic like they’re ready to buy. While these visitors found you for a reason - they’re just not ready for your pitch yet. They need to be warmed up first.

So far, your cold traffic has potentially:

• Searched for your solution
• Clicked your ad
• Found your content
• Has the problem you solve

While you may get some results by immediately selling to your cold audiences, it’s definitely not the most efficient.

After converting tons of cold traffic, here’s what works:

First Touch (The Hook):

• Focus on their primary pain point.
• Share insights they haven’t heard.
• Build authority through value.
• Zero pitching, pure problem solving.

Second Touch (The Bridge):

• Show real transformation stories.
• Address hidden objections early.
• Share quick wins they can implement.
• Build trust through expertise.

Third Touch (The Solution):

• Present your offer naturally.
• Remove all buying friction.
• Make next steps crystal clear.
• Keep momentum flowing.

Want our Cold Traffic Defrost Framework?
Drop “COLD 🥶” below 👇

12/05/2024

Black Friday/Cyber Monday weekend is over, but holiday shoppers are still active in December.

Here’s the email sequence you need NOW:

Early December (Setup):
• Last shipping dates
• Gift guides by price point
• Express delivery options

Mid-December (Urgency)
• Last-minute gift ideas
• Digital gift card push
• Local pickup options (if available)

Post-Christmas (Recovery)
• End-of-year clearance
• New Year planning
• Thank you campaigns

December shoppers are predicted to spend just a little under 50% of their holiday budget this month. So, it’s time to make it count. Focus on convenience over discounts - your customers will care more about getting their item in time now.

Want our complete December Email Framework?
Drop “DECEMBER” below for the full sequence 👇

11/28/2024

The pivot that changed everything.

Slack’s journey from a failed gaming startup to a $28B acquisition isn’t just a cool story - it’s a masterclass in recognizing opportunity.

Key lessons for every business:

1. Listen to Unexpected Signals
Your customers might be telling you something different than what you planned. Are you listening?

2. Build for Real Problems
Slack succeeded because it solved a genuine pain point. They built what they needed, not what they thought would sell.

3. Act Fast, But Smart
When pivoting, speed matters. But notice how Slack kept their core strength (bringing people together) while changing direction.

4. Value Can Hide Anywhere
Their most valuable asset wasn’t their $15M game - it was the tool they built to make the game.

Here’s what fascinates us most: They could have given up when the game failed. Instead, they looked closer at what was actually working.

The question is: What hidden opportunities are you missing in your business right now?

—

Psst! Want our “Hidden Revenue Accelerator” checklist? A proven framework to:

• Find untapped opportunities in your existing business.

• Maximize your current assets and audience.

• Unlock new revenue streams you might be missing.

• Scale what’s already working.

Drop “UNLOCK” below and we’ll send it to you👇

09/22/2024

We’ve all been there—pouring money into ads and wondering, “Where are my returns?!?”

The truth? It’s not always about spending more—it’s about spending smarter. Here are 5 tips to master your ad ROI:

1) Audience Layering for Hyper-Targeting

Segment your audience into detailed layers based on behavior and interests. Use tools like Facebook’s targeting expansion or Google’s in-market segments for precision.

• Why it works: Smaller, more specific groups lead to better engagement and conversions, reducing wasted ad spend.

2) Scheduling for Smarter Ad Spend

Schedule ads to run only during peak hours when your audience is most likely to convert.

• Why it works: Maximize spend efficiency by avoiding low-traffic times, improving ROI.

3) Leverage CLV Segmentation

Segment your audience by customer lifetime value (CLV) and prioritize higher-value customers, even if they cost more to acquire.

• Why it works: High-CLV customers bring in more long-term revenue, boosting ROI.

4) Preemptive Creative Refreshing

Track creative fatigue signals and update ad creatives before performance dips.

• Why it works: Keeps engagement high, preventing ad fatigue and maintaining consistent ROI.

5) Ad Copy Customization for Journey Stages

Tailor your ad copy to match where your audience is in the buying journey (awareness, consideration, decision).

• Why it works: Personalization improves engagement and conversions, leading to higher ROI.

First and foremost, the brands that win aren’t the ones spending the most—they’re the ones maximizing every dollar spent.

What’s the #1 ad ROI tip you swear by? Let’s hear it below.

02/29/2024

One of the most common questions people ask is, “How often should I email my list? I don’t want to seem annoying.”

I totally get where you’re coming from, but here’s the thing: you’re asking the wrong question. ❌

Instead of worrying about being “annoying”, focus on how often you can show up and add value for your audience.

And as long as you’re providing value, you won’t come across as a pest.

Remember, the purpose of your email list is to build rapport, trust, and engagement with your audience. You do that by consistently showing up in their inbox and ADDING VALUE.

Sure, some people will unsubscribe, but that will only leave you with a more engaged list that’s actually interested in what you have to say. 🤩

You can’t please everyone, so focus on what your audience cares about, what they want to learn, and what stories will inspire them. Pick a number of emails per month that you’re comfortable with and stick to it. 🤝

Now, this isn’t to say that you never make an offer. However, when you understand your audience and their needs, a relevant offer can add a ton of value… and you’ll know when to make it. 😉

P.S. - Remember to have fun with your emails and write like you’re talking to a friend!

👉If you need help with your email marketing strategy, we’re here to help! Drop me a message below if you want to chat more. 😊

We write engaging, memorable & high-converting sales campaign from scratch. So, if you’re looking to get a consistent strategy in place and get back to doing the business you love, we’d love to help! ✨🚀

Comment “STRATEGY” and we’ll reach out to you for a FREE consultation and personalized planned strategy for your brand. 🔥🔥

02/14/2024

Are you guilty of not putting a content calendar for your blog to use?
Don’t worry, you’re not the only one. While it may seem like extra work, it is definitely worth it. If you’re currently working without one, you may find you feel disorganized and inconsistent with posting your blog content. Pretty soon, you’re missing deadlines and worst of all... posting low-quality content. 😱

Plus, without a clear plan, you might be missing out on timely or seasonal opportunities that have the potential to resonate with your target audience. 😔

This is where prioritizing a content calendar will improve not only your content strategy, but your mental clarity as well!

With a well-maintained calendar, you’ll stay consistent, plan ahead, and deliver engaging content that keeps your audience coming back for more. 🚀

Start prioritizing planning and watch your blog thrive!

02/06/2024

02/01/2024

Our Services | Elevate With Ellera ✅

11/19/2023

If you’ve recently started a new business or are feeling like you’ve plateaued in your existing venture, it’s worth learning what some key elements to building a strong foundation for your business are.

Establishing some of the following bases will help bring you clarity and focus, and will propel your business towards sustained growth in all aspects of your brand, including digital marketing.

These foundational elements keep you on track, so any time you feel you’re wavering, confused, or overwhelmed, simply take a look back at these key points and remind yourself of who you are as a business and what your purpose is.

Dive into this post where we discuss what these foundational elements are and what they mean.

Gain the clarity you need to navigate your entrepreneurial journey with confidence! 💼✨

🚨Give us a follow so you don’t miss our next posts on how to go about organizing and establishing these key elements for YOUR business.

11/15/2023

Embarking on a new business journey? The first steps and where to start can be confusing but are crucial.

Define your brand with clarity - from your mission that fuels your purpose to the values that guide every decision. Laying your foundation right will be your stepping stones to success and will play to your advantage when it comes to paid advertising.

Be sure to follow us to see our following thread on this topic and how to establish these foundational elements for your business.

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