09/03/2026
The simplest videos on your feed are probably the ones getting the most views.
Hyper produced content isn't what's working anymore. People want real, raw, unpolished videos from actual humans.
And if you're not a professional videographer (you're a business owner, duh) this is great news!
The barrier of entry to creating content has NEVER been easier. Start on your phone - Instagram Edits or CapCut exist for people who aren't tech savvy.
And the moment editing starts eating hours you should be spending on the business, delegate it. Someone else will do it faster and better. Your time goes where the ROI is.
From our Q&A session with