Immersion Room

10/02/2025

Wrapping up the 6th year of Immersion Room! 🎉

From launching in the middle of the Covid crisis, to making our first technology sale, it’s been a journey full of highs, lows, and everything in between.

We couldn’t have done it without the amazing creators, collaborators, and community who’ve been part of the ride. Immersion Room has always been about the people who make it possible 🫵 you. So regardless of when you joined us on our journey, we want to say ... thank you!

Sign up for our newsletter and come along for the next chapter of the journey 💙
https://immersionroom.com/contact

09/02/2025

Dear Producers,

We crafted this latest demo reel with you in mind— highlighting the possibilities of virtual production on our LED stage. Whether you’re crafting commercials, films, or music videos, we’re here to assist in bringing your creative ideas to life.

See for yourself and imagine what we can build together. ✨

Love,
Immersion Room 💙

We crafted this latest demo reel to showcase what’s possible with virtual production on our LED stage. Whether you're working on commercials, features, or mu...

08/15/2025

We just had a cancellation so we're offering 20% off regular Plug & Play prices.

Available from August 25th to 29th.

First come first served, get it before it's gone!
Email [email protected] to secure a date.

08/12/2025

Try not to drool...
🔥☀️🥩
Impossible Studios brought the heat (and the meat) for this A1 Steak Sauce spot filmed using our Plug&Play services.

08/05/2025

📢 Our latest product reel is live!

This reel showcases a mix of recent work (and a few old favourites) from across industries. Iconic names like A1 Steak Sauce, Pepsi, Crystal Flyers, and Herschel make an appearance, alongside many other standout products. 🛍️

See how we turn everyday products into unforgettable visuals. 👀

From bold flavours to household favourites, our latest product reel is here.This collection spotlights some iconic brands you know and love, A1 Steak Sauce, ...

07/29/2025

We had Kardinal Offishall in our studio for a Lincoln commercial. The timeline was short, but our team created all the digital scenes used for this Sportnet & CityTV spot. Our artists built the Toronto skyline from scratch in Unreal, and yes, we filmed custom nighttime driving plates of Toronto just for it.

Whether you’re shooting on location first or pickups later, we can capture plates of the same location to use on our That means you get bespoke, one-of-a-kind plates for your production.

No more wading through online collections.
No more plates that are too short.
No more continuity editorial nightmares…

And if we’re involved from the start, we shoot with your script, lens package, and final vision in mind.

Custom plate packages available now!
📍Wherever 🚙
🌇Whenever 🌃

Reach out at 📧 [email protected] to learn more!

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Director: Paul Sidhu
Producer: James Ladd
AD: Billy Shand
Social Producer: Deidre Hambly
Commercial DP: Devon Burns
Camera Assist: Richard Liani
Social DP: David Zelkovitz
Sound Technician: David Dunlapp
Art Director: Emily Nolan

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Head of VP: Mike Boers
DOP + VP Supe: Justin Yaroski
Lead VP Artist: Jess Kalucki
VP Artist: Heather Campbell

07/22/2025

Accessibility is a word that gets thrown around a lot. But what does that actually mean?

For us, it means breaking down the barriers, technical, financial, or logistical, that keep small creators locked out of this space. From flexible pricing to in-house gear and custom tools, read on to see how we're doing it. 👇

We don’t just say it.
We've built it into our core.
Trust us, you're ready!
🌐 immersionroom.com/contact

07/07/2025

From storyboards to shoot day, this trio of Wegovy commercials was built on careful planning, collaboration, and a whole lot of problem-solving.

Working with Alter Ego + Feels Like Home Films was a dream. They came to us early in the process, giving our team the space to truly prep, pre-visualize, and deliver.

Thanks to detailed storyboards and mood references, our art department was dialed in from day one. The directors even shot three mock commercials to help pre-vis the creative vision in advance—and it made all the difference.

In virtual production, so much of the magic happens before the cameras roll. Storyboarding, previs, and design work all get front-loaded into pre-production—setting everyone up for a smoother, smarter shoot.

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Directors: Samuel Hurlock, Joe Beverley
Producer: Adam McCloy, Andrew Tavares
Exec Producer: Hilda Pereira
Creative director + VFX Supe: David Whiteson
Prod Manager: Tony Schultz
1st AD: Jeff Cowan
2nd AD: Rosa M***a
Coordinator: Jordan Masterson
DOP: Misha Petrenko
1st AC: Rafael Mishan
2nd AC: Daniel Glegg
Technodolly Op: Mike Cherrington
Technodolly Tech: Alex Moscall
Production Designer: Andrew Morton
Unreal Generalist: Bojan Zoric
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Head of VP: Mike Boers
VP Supervisor: Justin Yaroski
Lead VP Artist: Jess Kalucki
VP Artist: Heather Campbell
Stage Operator: Bich-Anh Han
Director of Prod: Jamie Hodgins

07/07/2025

We shared the final, so we figured we'd bring back some clips of the filmed for the Meritrust spots as well!

Luiz Ribeiro never disappoints with his BTS work! 👏

07/04/2025

Thanks to Justin McClure for the very kind words 💙

And shoutout to Gradey Dick of the Toronto Raptors for the signed basketball 🏀

It was truly a pleasure to have you both in our studio!

07/03/2025

🏀Throwback to the Meritrust commercial that we had a blast making with Justin McClure Creative.

A round of applause to the whole team who helped bring this commercial to life! 👏

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Director: Justin McClure
DoP, Editor, VFX, Colour: Chase Banister
1st AC: Evan Senn
Key Grip: David Dunsmoor
Production Manager: Jordan Hull
HMU: Constance Consola
Editor, VFX: Jake Honer
Voice Talent: Ross Huguet

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Head of VP: Mike Boers
VP Supe: Justin Yaroski
Lead VP Artist: Jess Kalucki
VP Artist: Heather Campbell
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05/12/2025

We recently hosted a shoot for ’s spring collection. We’re delighted to see more photography making use of , and we're proud to be enabling it with our Plug & Play service.

Creative Director - .gao_
Producer - Marc Juliar
Photographer -