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Simplified Savvy

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Canada
Toronto, ON
Simplified Savvy

Helping service-based entrepreneurs ditch social media stress and get back to the work they love.

01/11/2024

The greatest gift I’ve ever given myself 🎁

The best decision I’ve ever made 💭

The most radical leap I could take 🏃🏽‍♀️

✨ SOBRIETY ✨

It’s given me everything I’ve ever wanted and more.

🩷 Clarity
🩷 Pure Joy
🩷 Health
🩷 Confidence
🩷 Determination
🩷 Motivation
🩷 Presence
🩷 Peace

Giving up alcohol has allowed me to appreciate the beautiful life I already had in front of me and to make it even better. To become the person I always knew I could be.

The past 2 years have been nothing short of magical...and we’re just getting started 🙌

If you are questioning your relationship with alcohol, I promise you, as scary as it may seem, it truly is incredible on this side.

If you have questions or want to learn more, I shared about going alcohol-free on the November 15th episode of The Savvy Scoop Podcast. If you haven’t already, give it a listen and feel free to ask your questions here or send me a DM, I am an open book and happy to chat more about it all with you.

https://podcasts.apple.com/ca/podcast/the-savvy-scoop-podcast/id1709690880?i=1000634932637

11/07/2023

"Great job with that email."

That's what my client said to me when I saw her after sending my price increase email 🤯

Now, do I think all your clients are going to react this way to a price increase email? No. BUT...

I do think there is a way to go about it that will increase the likelihood you get a positive reaction like I did 👇

1. Tell them early. I gave my clients 90 days' notice of the change. It was a significant price increase and I wanted to ensure they had enough time to prepare for it.

2. Add personal touches. Just because the subject matter of the email is serious doesn't mean you can't include any niceties, including letting your client know how much you love working with them (as long as that's true), emphasized with emojis 🥰

3. Provide options. Rather than tell them, this is the new price, take it or leave it, I let my clients know what the price of their current services was moving to and also let them know of service options that were less expensive so they could decide what would work best for them.

Truly though, I think the reason the price increase went over the way it did with all my clients (they all stayed on with me and are still with me to this day 1 year later) is because of the relationships I have been building with them since we started working together. My onboarding and ongoing processes ensure my clients know I am here for them, that I care about them and their success, and that we're in it together ❤

Now is the time of year that we're all starting to think about raising prices for 2024. If you haven't let your clients know yet, do it now. Give them lots of notice and be kind, considerate and compassionate in your approach and I bet you'll find it will go better than you think.

Tell me, is the price increase email the most stressful one to send each year or is there another one that makes your palms sweat even more?

10/31/2023

Miss this, and you’ll be haunted for life! 👻

If you got a little off-track with your goals this year and want to start 2024 off strong, you NEED to check this out 👇

My new 1:1 Business Mentoring offer is perfect for you if:

▶️ You've been grabbing every freebie you can get your hands on but what you really need is someone to talk through things with and to guide you on your next best steps to set up and GROW your business.

▶️ Your business has been growing...but on shaky ground. You want to get back to basics and ensure your business foundations are SOLID so you can scale to new heights.

▶️ Your marketing efforts are falling flat and you're wondering if anyone out there is listening to you.

▶️ You're dropping the ball with clients and feel disorganized and frazzled without a solid time management plan.

Sound familiar? Then let's get going 🚀

I'm opening up 4 spots for 1:1 business mentoring beginning January 8th. During this 3-month container we'll go through all the elements of your business; think offers, pricing, brand voice, messaging, marketing, systems, sales...you need help with it, we'll work on it TOGETHER!

That's right, in addition to 2 calls a month, I will also be in there behind the scenes reviewing and editing and giving you all my recommendations.

I've been in the communications field for over a decade and in business myself for over 4 years so I've got a lot of knowledge that I cannot wait to share with you ❤️

Are you ready to finally feel in control and confident in your business? Then let's do this thing!

I know that choosing a business mentor is a very important decision that shouldn't be taken lightly, so feel free to message me with any questions or to scoop up one of the 4 spots.

In the meantime, tell me: do you love haunted houses, or are they a hard NO like they are for me? Let me know in the comments ⤵️

10/30/2023

Been ghosting your audience 👻 (Sorry, I couldn't resist 🫣)

It happens! Instead of beating yourself up about it and planning some kind of, "Sorry I haven't been on here in a while" post, set yourself up for success and just start posting again...but with a plan!

Here's how you can get back on track in November and finish the year strong on social 👇

📲 Go to your content idea bank for inspiration. If you don't have one, it's time to create one! Doesn't matter where you keep it, just set up a place where all your content ideas can live that's easily accessible for when that amazing post idea comes to you in the middle of the night or when you're in the shower (am I right?!).

📲 Scroll reels for research. Look for trending audio then look at the reels that have done well with that audio. Figure out what made the reel successful and how you could use it as inspo (not to copy!) to recreate it with your own spin.

📲 Plan your content for the month. Just a quick point on a calendar so you know what you're going to post about and when.

📲 Batch create your content for the week, even better if you can schedule it. A strategy I use for myself and my clients is to create inspirational/motivational content on Mondays, educational/informative content on Tuesdays/Wednesdays and entertaining content on Thursdays/Fridays.

Rinse 🚿 & Repeat 🔁

I hope that helps get you out of a content rut.

And if you want my help to create a content strategy just for you so you never have to wonder what to post again, my Instagram strategy sessions are for you! Not only will I audit your profile and current content to see what's working, you'll also get a 60-minute call to ask me all of your burning IG questions, as well as a content calendar and caption prompts for the next month delivered straight to your inbox. I only have space for 2 more strategy sessions this year, DM me to snag one of them!

10/17/2023

The leaves aren’t the only thing changing! 🍁🍂🧡

I recently had the opportunity to help a Family Holistic Nutritionist with her Instagram strategy and you won’t BELIEVE the transformation!

When this client came to me, she was struggling to show up in a way that felt authentic and to find her unique voice in what seemed like a sea of people who do what she does. She didn't trust herself and felt like she had to provide all the information she had in every single post which was burning her out 😓

While her presence was already pretty solid, I gave her some simple tweaks she could make to her content to drive more traffic and engagement, and also help to take some of the pressure off so that content creation could be fun and simple, instead of something she dreaded.

And she took my advice and ran with it 🏃‍♀️

Immediately after our session, she sent me this 👇

"You changed my whole approach and opened up a new world of possibilities today!"

And the next day:

"All you! Our session yesterday gave me the confidence to just go for it :)"

🥰🥰🥰

THIS was music to my ears. It's all I want for my clients, to realize that showing up on social media doesn't have to be daunting. That it really can be a place they can feel comfortable coming to.

Are you ready to make some major changes to your Instagram approach this fall? I've got some new offers ready for you! Send me a message and I’ll give you the details!

In the meantime, tell me: has fall entered your neck of the woods yet or are you still basking in the warmth of extended summer temps?

10/06/2023

May your day be full of family, laughs, and stretchy pants 😊

Happy Thanksgiving long weekend to all my Canadian family and friends 🤎 Are you on the go this weekend or cozying up at home?

06/08/2023

Why having an Instagram strategy is the key to a stress-free summer.

Ok service-based biz owners, I'm talking to you! I know you want to leave thinking about your Instagram content behind so you can focus on sun rays and chill days this summer.

And a lot of “experts” will tell you that you have to keep cranking out content every day to remain relevant and keep your business afloat.

But I have a different take!

As an Instagram consultant, I think you need to focus on the quality of your content and on showing up authentically.

And that’s why you need to check out my Instagram Strategy VIP Days.

It’s PERFECT for you if you feel like you're always stressing about your Instagram presence and feel like you never know what to post so you either throw things up hoping someone will like it or you just talk yourself out of posting altogether because you aren't confident about your strategy.

Here’s the scoop:

☀️ You get a 90-minute video call where I will answer all your Instagram questions.

☀️ I get to work and within 24 - 48 hours you get a full Instagram strategy delivered right to your inbox.

☀️ You don't have to worry about a post for the next month. Just look at your content calendar and follow the prompts for a stress-free posting schedule.

☀️ Have questions after our VIP Day? No problem! You have access to me via Voxer for 4 WEEKS afterward. It's like having a social media manager on speed dial 😊

If this sounds like exactly the help you need, check out the link below for more information.

www.simplifiedsavvy.com/social-media-consultations

Now tell me, what are you most looking forward to this summer? ☀️⤵️

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Toronto, ON

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Monday	9am - 3pm
Tuesday	9am - 3pm
Wednesday	9am - 3pm
Thursday	9am - 3pm
Friday	9am - 3pm

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Meet Shauna

Hi! I’m so happy you’re here. I can’t wait to connect with you to see how I can help simplify your life by helping take control of your online world so you can get back to focusing on your core business activities .

I went to school for Psychology and Family and Child Studies at the University of Guelph before deciding to pursue a graduate certificate in Corporate Communications and Public Relations at Centennial College. With nearly 10 years of experience in the field of communications and administration, I am eager to take those skills and offer them to small businesses in need of some support.

Outside of my work you will find me in the kitchen cooking plant-based meals, fueling myself with way too much coffee to keep up with my two kiddos and enjoying walks and hanging out by the beach in Toronto where I live.