06/18/2024
For a home improvement business doing lead generation on Facebook, here are some simple and effective targeting options we use:
1. Location-Based Targeting
- Target: People within your service area (e.g., city, zip code, or a specific radius around your business location).
- Why: Ensures your ads reach potential customers who are geographically close and can use your services.
2. Demographic Targeting
- Target: Homeowners
- Why: Homeowners are more likely to need home improvement services.
- How: Use Facebook's detailed targeting to select "Homeowners" under demographics.
3. Interest-Based Targeting
- Target: People interested in home improvement, DIY projects, home renovation, or interior design.
- Why: These interests indicate a higher likelihood of needing home improvement services.
- How: Select relevant interests under the interests section in Facebook's ad targeting options.
4. Age and Income Targeting
- Target: Adults aged 30-65+ with a higher income.
- Why: Older adults with a higher income are more likely to invest in home improvement projects.
- How: Set age and income level preferences in the demographics section.
5. Behavioral Targeting
- Target: People recently moving or planning to move.
- Why: New movers often need home improvement services.
- How: Select behaviors related to "Recently moved" or "Likely to move" under the behaviors section.
6. Custom Audiences
- Target: People who have visited your website or interacted with your Facebook/Instagram page.
- Why: These users have already shown interest in your business, making them more likely to convert.
- How: Use Facebook Pixel to create a custom audience based on website visitors or page interactions.
7. Lookalike Audiences
- Target: People similar to your existing customers.
- Why: They share characteristics with your current customers, making them more likely to be interested in your services.
- How: Create a lookalike audience based on your existing customer list or website visitors.
By focusing on these targeting options, you can effectively reach potential customers who are most likely to need and invest in your home improvement services.