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Around the world, OEMs are innovating rapidly across a number of key technology domains. Over-the-air platforms sit at t...
03/26/2025

Around the world, OEMs are innovating rapidly across a number of key technology domains. Over-the-air platforms sit at the foundation of this movement as more automakers integrate OTA at different levels – ranging from the delivery of minor updates and improvements, through to the unlocking of dormant hardware and software features.

In this Insight, we explore our Q3 2024 OEM OTA Capability rankings for the China region, highlighting the similarities and differences between these rankings and those for the EU and the USA.

We then use the China rankings to take a deep dive into NIO, one of the highest-ranking domestic OEMs on the list, to understand how their key technologies and strategies excel beyond those offered in other regions, and what OEMs in those regions can ultimately learn from their success.

Click below to view the full Q3 OEM OTA Capability rankings and reach out to us today to learn more!

在全球范围内，主机厂 正在多个关键技术领域进行快速创新。随着越来越多的汽车制造商在不同层面上整合 OTA，从提供微小的更新和改进，到解锁休眠的硬件和软件功能，空中下载（OTA）平台成为这一运动的基础。我们最近通....

🚨 New Insight 🚨 How will today’s technology trends impact the in-vehicle user experience of tomorrow?In recent years, th...
03/26/2025

🚨 New Insight 🚨 How will today’s technology trends impact the in-vehicle user experience of tomorrow?

In recent years, the role of technology inside the vehicle has grown exponentially, impacting almost every feature domain within the cabin over this short time frame. With the global automotive industry racing even further towards the Software-Defined Vehicle, the significance of these technologies to the overall in-vehicle user experience will only continue to grow.

Their success, however, relies on their ability to ensure that this experience is delivered in a seamless and satisfactory manner. As such, a deep understanding of the various roles and responsibilities of technology in the vehicle today, and the ways in which they extend or enrich that experience, is vital for any looking to fulfil the promise of the and guarantee customer loyalty for years to come.

Read through the full insight article below and comment to let us know your thoughts!

In recent years, the role of technology inside the vehicle has grown exponentially, impacting almost every feature domain within the cabin over this short time frame. With the global automotive industry racing even further towards the Software-Defined Vehicle (SDV), the significance of these technol...

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