T.D.T Entertainment & Media, Toronto, ON (2025)

10/10/2023

Wallo, the co-host of the influential podcast Million Dollaz Worth of Game, recently penned a heartfelt letter addressing the state of HipHop music. In his letter, Wallo made the claim that HipHop is going through "a metamorphosis" and that the era of gun-toting and drug references has begun “fading into obscurity.”

We've spoken previously on the changing nature of rap music as other genres have begun taking the throne in the charts. While HipHop is still a dominant player, music fans collectively seem to be less interested in some of the pillars that have carried the genre; opting for elements of pop, dance, and reggaeton, to be blended into the most successful rappers rhyme schemes. Music, naturally, evolves over time. The unfortunate truth is that often, artists fall behind on the current trends of their respective genres and the music scene as a whole. Holding onto and taking inspiration from the sound that inspired them to become a creator in the first place, even if it's outdated.

Wallo's message shines light on an inescapable truth for HipHop artists today, nobody cares about the "hardest rapper out" nowadays. They care about authenticity and creativity that resonates with them on an emotional level. They want you to tell a story about who you are, not just how "tough" you are. Rappers who adjust accordingly will be the winners of the most ears as the genre continues to evolve in the coming years.

What do you think about Wallo's words and how HipHop has changed? Drop your opinion to spark a conversation👇

10/08/2023

People criticizing your music is an inevitability, so there's no need to take it to heart or react emotionally. When you decide to put out music, you're opening your art up to the opinions of the world. It's important to remember that you can't please everybody... so stop trying to.

Drake is one of the most accomplished musicians in history, and still people have something negative to say about the work he puts out. This has been the case for every album he's ever put out. We've seen a lot of artists struggle because they're worrying about everyone's opinions. They get analysis paralysis, and start criticizing their own work from the lens of other people. This Drake and Joe Budden beef is a subtle reminder to all upcoming artists, you'll always have critics, remember to embrace them. Consider what they have to say, if their criticism is valid, make a change, if not, don't worry about it, but it's never worth letting the opinions of others get to you.

09/22/2023

The innovations of these 3 Toronto local businesses are helping Torontonians all over.

There’s Frank and Oak, the national leader in sustainable fashion that’s taking real steps to reduce the carbon footprint.

There’s Red Bear Outdoors, a group of lifelong campers who’re making camping more comfortable for those who’re hesitant to give it a try.

And there’s Made You Look, a one of a kind Jewelry store that’s making hundreds of local jewelry designers work more accessible.

We spoke to each of them to to get a real sense of who they are and where they’re going. Learn about their stories in our latest article by tapping the news tab at the link in our bio.

09/06/2023

In the worst of times, these 3 local Toronto business owners brought us together.

There’s Sinéad, the owner of Irish Design House, who sewed custom masks for local hospitals and care homes. There’s Trent, the owner of Norm & Lenore Chocolates, who took huge risks to provide us with the best and most affordable specialty chocolates in the city. And there’s Cat, the owner of The Guild House, who made constant innovations in the pandemic to keep the joy that games bring us alive.

These are the stories of 3
Toronto business owners who made a positive difference in a terrible time. Tap the news tab at link in our bio to check out their stories in our latest article.

07/31/2023

Artificial Intelligence may be the culprit of a year plagued with mass layoffs.

Over the past month, major media and entertainment companies like ESPN, Entertainment Tonight, and National Geographic have made headlines for laying off their employees. Dozens of jobs once considered safe are disappearing overnight as AI begins to take over tasks like reading, writing, and organizing. With more than 100 layoffs in just a few weeks, this isn't a rare occurrence - it's turning into an industry trend.

This may just be the tip of the iceberg. This wave of AI integration is bound to ripple out into smaller retail and service businesses, marking the start of a profound shift in our working world. The question isn't if, but when these transformations will become commonplace. As businesses, big and small, navigate this new landscape, this could very well be the first domino to fall in a series of dramatic changes to come.

What do you think about the effect AI may have on the need for human labour in the business landscape? Are you worried or do you see new jobs being created as the technology progresses? Let us know in the comments below.

07/28/2023

The last couple of years have seen a seismic shift in how businesses market themselves - from using conventional ads to using influencers as the main vehicles of their campaigns.

Local businesses big and small are faced with the choice of embracing the influencer marketing revolution - despite current challenges - or risk falling behind.

Undoubtedly, the business landscape is evolving. Tap the link in our bio and visit our website for more on this story.

07/08/2023

In less than a week, Meta’s new Twitter-like app ‘Threads’ has amassed over 70 million users. That’s a huge opportunity for all upcoming musicians to tap into a growing audience that’s craving content.

When new social media platforms launch people spend a lot of time on them to decide whether they’re worth interacting with. Their likelihood of engaging with new content is higher than ever.

With Threads allowing you to to write up to 500 characters, and include links, photos, and videos up to 5 minutes, it presents the perfect opportunity to get your music and personality out to your existing audience and appeal to new audiences. It’s bound to improve over time so getting on now and being an early adopter is key to building a huge audience on the platform.

Long story short, artists, get on Threads, or regret it later on!

07/07/2023

Taylor Swift is on track to achieve the first $1 billion tour in music history. And it has just as much to do with her business moves as it does her talent.

Taylor is the shining example of capitalizing on timing in the music industry. She came up in the CD and downloads era, getting discovered in a little cafe in Nashville and making her first big hits in 2008. But as the industry shifted towards streaming, Swift embraced the changes of her time with full force.

She constantly served her superfans with easter eggs and let her personality and her story be the focal point of her media. This allowed her to build a mass fandom, not just a mass following that was passive. And today more than ever, fandom is what sells. As Swift’s audience has grown with her, they’re now millennial age. Which is the most lucrative market for musicians because they’re young enough for music to be a part of their identity but old enough to have the income to spend big. This is why Taylor is making so much with the Eras Tour.

For upcoming artists today there’s a lesson to be learned. You need to capitalize on the trends of your time, you cannot afford to be stuck in the past. This means paying attention to what’s happening in the industry. Embracing streaming, content creation, and whatever comes next. If you build a real fanbase now that’s passionate about you, you’ll reap the rewards later in life.

07/01/2023

AI is reshaping the very fabric of self-expression and fandom. According to a YouTube report, generative AI is making complicated forms of self-expression more accessible, allowing creators to adapt technologies to extend their creative capabilities. The role of AI in music production is particularly fascinating, for example, the Korean singer MIDNATT, used AI to perfect their pronunciation in six different languages for a single song.

But what's even more intriguing is the ripple effect this has on the music industry and the audience. Major companies are investing heavily in virtual artists and AI technologies, signaling an evolution in how we create and consume music. With 60% of people in YouTube’s report saying they were open to watching content generated by AI and 52% saying they’ve watched a virtual artist in the past year, companies like Microsoft, Meta, and Google will likely keep investing in this direction.

We're in the midst of an AI revolution that's certainly stirring the pot in music and creativity. It's boosting artists with novel ways to express themselves and creating new avenues for fans to engage. Yet, we shouldn't overlook the potential side effects. While AI is widening accessibility, it may also be redefining what we understand as 'authentic' creativity. For some, this is an exciting evolution; for others, it's a concerning shift. What's certain is that the music landscape is changing, and it's up to us to navigate these uncharted waters. What do you think about AI and its place in the music industry? Let us know in the comments below.

06/30/2023

Logic, one of this generation's more prominent rappers and producers, just had one of the biggest financial wins of his career. Selling his 185 song catalog for $10M+ to Influence Media Partners. The deal includes multi-platinum singles in 1-800-273-8255 ft. Alessia Cara and Khalid, EVERYDAY with Marshmello, and HOMICIDE ft. Eminem.

Influence Media Partners is backed by investment giants in BlackRock Alternative Investors and Warner Music Group and is reportedly dedicated to investing in “high-value compositions from diverse artists”. They’ve already invested in artists like Future, Blake Shelton, and Jessie Reyez.

This deal is another signal for upcoming artists to learn about the business that exists behind the music they love. Many have the talent to make timeless classics and to win over fans with their lyricism, vocals, flow, and creativity. None of that puts artists in a position to take care of themselves and their loved-ones if they’re not informed about how to turn ears into dollars.

06/23/2023

Young Thug, one of Hip-Hop’s most influential and controversial artists, dropped his latest project “Business Is Business” Friday morning from a Georgia jail cell.

Thug, 31, was arrested last year on Racketeering and Corruption (RICO) charges that allege he is the leader of a street gang “YSL”. Many in the Hip-Hop scene have vouched for Thug’s innocence, insisting that YSL is not a street gang but merely a music group. One that’s helped mold and provide for young men and women both in music and in life. Prosecutors have alleged differently, claiming that Thug and his constituents have been responsible for murder, robbery, drug dealing, and carjacking in the Atlanta area.

Young Thug’s jury selection has lasted longer than any other in Georgia history. While many have painted him a monster, many others have painted him to be an icon and a pillar of the Atlanta community. His case has sparked conversations on racial prejudice in rap music. Regardless of the outcome of his case, it’s clear that many in the music industry are on his side. With features from Drake, Future, 21 Savage, and Travis Scott, “Business Is Business” has been well-received so far. What do you think about the Young Thug case and his latest album?

06/22/2023

Harsh Truths You Need To Hear

Life is not easy, stop expecting it to be🤫

Not everyone will like you, stop expecting them to🙅‍♂️

You’re going to make LOTS of mistakes, embrace them🙌

Criticism will always be present, learn from it💭

You’ll never be perfect, stop trying to be🤷‍♂️

You won’t feel happy until your validation comes from you🗣

Share this with someone who needs it.

06/15/2023

Overthinking has been an enemy to us all. Here’s how to take the power back.

Stop thinking about your problems so negatively, that won’t help you solve them 🤷‍♂️

Stop thinking you’re not good enough. Do it anyways 🙌

Give yourself time and space to figure out your problems ⏳

Control what you can control, not the past or future, but NOW! 🗣

Fact-check yourself, what’s the evidence to prove this is truly a big problem for you?🤔

Send this to someone who needs it. Health starts in your mind.

06/12/2023

Here’s what you need to do to be mentally strong💪🧠

Stop hesitating to do what you want 🙅‍♂️⏳

Be around people who push you past your limits🤝

Work hard, so you can live easy‼️

Learn to find joy in the difficult things😁

Obsess over your goals until they call you lucky📈

Share This With Someone Who Needs It.

06/11/2023

Save This Post ✅ So You Remember. 🧠

Share This With Someone Who Needs It

06/10/2023

Persuasion is an invaluable life skill‼️ Learn it now or suffer the consequences.

Follow for more beneficial life tips.

06/09/2023

Use this as your discipline cheat sheet📝🙌

Come back here whenever you need to remind yourself that discipline is important.

06/08/2023

Use these habits to keep your brain healthy and young🧠🔑

Exercise regularly🏋️‍♀️

Get quality sleep😴

Eat nutrient-dense foods🧆🍛

Keep learning new things🧠🙌

Get outside in nature🌷🌺

Follow for more

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