Theodore 1922

02/08/2022

A is an experience of extraordinary insight that cannot be explained by simple linear reasoning.
As per the : "I was f**king blind&deaf and a lady ran water over my hand while making finger gestures into my other hand and I figured out that sh*t meant water. -Helen Keller (having the canonical Helen Keller Moment)"

This was 's Helen Keller Moment and the of ....how she started as an iconic and retailer.
Available on our latest Valentines Day 2022.

02/01/2022

Branching out into ! I am VERY interested what you think.
I designed this for my dude .music. His upcoming album TIME drops March 1st.
Which version do you like the best, #1 #2 or #3?
(in the comments).

01/31/2022

How things have changed! We used to spend many monthly dollars via Amex (on inventory) and never EVER got a gift from . Not even a . We closed our doors 6 months before the pandemic voluntarily and haven't spent a dime on Amex since. And now we get !? Too funny!!
Here's a story to curl your hair:
I went to dinner with the president of another company (not Amex) and he throws around a fee rate they usually charge businesses. It was WAY lower than what I was paying. I said as much...something like "That's your rate? I am paying X." and he says, laughing, "oh yeah, we really hose our small businesses." I asked if I could get the rate he had mentioned just prior and he starts to realize that I AM SMALL BUSINESS so he's back tracking "No, there's a special rate for small business...I dont even manage that...its a totally separate...we need a higher rate for small business in order to make money..." and in the next breath he mentioned his wife liked the table at the restaurant so much they bought it and were shipping it out to California. .
Thanks for the free coffee Americanexpress...now what about those small biz rates?

01/04/2022

Things just keep getting more challenging for retailers...and restaurants and parents and all humans. My word of the year is . We are stronger when we are ! Which is going to be challenging to find over the next few months but I'm going to do my best to find small and meaningful ways for retailers to feel like they are being heard. There's been a ton of research showing that when people know the personal story behind a business, they are more likely to shop there. So let me know if you have a story to share!
There's lots planned for 2022 including interviews with and in January.
For today, I am setting my child up with a creative area (I refuse to call it "work" for a 7 year old!), connecting with parents to long term plan outdoor playdates, and limiting my time on !
It's good to be back.
Miranda.
What's This Place Podcast

12/16/2021

Ever wondered why that sign has sat in your local window?!...well, it's not for lack of interest by aspiring business owners. Many retailers call the number provided and never hear back. Or, they ask for an amount no sane person would pay. There are large stretches of with multiple properties empty and no desire to fill them. Why?! We break it down in episode. Thanks to for their deep dive into this issue

12/10/2021

What is R.A.I.D? There are 4 business models behind storefront which is a clever way to make business work these days. breaks down ...how it's going and how it started.To hear the whole episode click on the in bio.

12/07/2021

Our first !!! Abandoned buildings, The Amazing Spiderman, a Disco Dance floor...and smidge of Drake. What?! If you've ever gone past what you thought was an abandoned building and wondered What the Hell is This Place?! this is the episode for you. We talk to Ramón K Pérez from R.A.I.D. about how he ended up assuming a 5000 sqft building that time had left for dead. indeed! Now streaming wherever you podcast.
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12/07/2021

Our first !!! Abandoned buildings, The Amazing Spiderman, a Disco Dance floor...and smidge of Drake. What?! If you've ever gone past what you thought was an abandoned building and wondered What the Hell is This Place?! this is the episode for you. We talk to Ramón K Pérez from R.A.I.D. about how he ended up assuming a 5000 sqft building that time had left for dead. indeed! Now streaming wherever you podcast.
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12/07/2021

Our first !!! Abandoned buildings, The Amazing Spiderman, a Disco Dance floor...and smidge of Drake. What?! If you've ever gone past what you thought was an abandoned building and wondered What the Hell is This Place?! this is the episode for you. We talk to Ramón K Pérez from R.A.I.D. about how he endedup assuming a 5000 sqft building that time had left for dead. indeed! Now streaming wherever you podcast.

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For over 40 years, a yellow and red awning has hung over a seemingly deserted storefront. No one ever seemed to go in or out. In 2018, R.A.I.D. took over this infamous and mysterious storefront. It was like a time capsule from the 1980s: the bar...

12/06/2021

Has this place really been "abandoned" for 15 years? How are and involved?
And!!! I finally have a in an episode!!! This makes it a Bonafide Podcast, amiright?!
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11/24/2021

How do we incorporate into our lives? This week, get inspired to shift 5 items you regularly buy over to Zero Waste.

Welcome to the Future: Unboxed Market is Toronto's First Zero Waste Grocery Store. Do you Have any containers around your house? This is a trick question. OF COURSE YOU DO!! THEY ARE FREAKING EVERYWHERE!!! Now, think of all the time and money that goes into designing those containers. You're gonna g...

11/11/2021

Sorry to be indulgent on this clip (the What's This Place podcast episode is ACTUALLY about Made You Look Jewellery ) but since it is I'd like to share some memories from Theodore1922 that squeeze my heart. Thank you to Stephanie Almeida for taking most of these pics and keeping me sane postpartum (and beyond).
To Ryan Keith for taking 4 months off to look after our son while I went on buying meetings and juggled more than I care to remember.
And to all the mens brands who had NEVER had a woman show up with a 2,4,6 month old baby for buying meetings in , , ...those were the days!
But mostly, thanks to Sarah Dougall for unlocking some of these memories and making me tear up multiple times as I edited this clip 💖 .