Free Society

Free Society Free Society is a premium Toronto-based production house specializing in food, liquid, tabletop and car advertising.

Free Society is a premium Toronto-based production house specializing in food and tabletop advertising. Backing every project is Free Society’s state of the art studio and equipment infrastructure and talented in-house technical support staff. The infrastructure is one-of-a-kind in Canada. Clients include Telus, Tim Hortons, President's Choice, Diageo, Mercedes, Unilever, General Mills, BMW, McCain, Volvo, Alexander Keith's, Kitchenaid and Kraft.

12/17/2025

James Martin whips up some *delicious shots* with Baileys.

Director / DP: James Martin
Producer: Nial Molloy
Food Stylist: Johan van der Merwe
Food Stylist Assistants: Isadora Petinari, Cal Byrne
Set Design / Prop Stylist: Lyn Allen
FX Rigger: Rudy Ledvinka

Agency: VML & ICP London

Editor: James Martin
Colour / VFX: Hardave Grewal

12/16/2025

We can all agree on this combination!

Shanghoon gets festive with Subway Canada

Live Action Company: Holiday Films
Director: Lena Beug
Producer: Aarin MacKay
Owner / EP: Josefina Nadurata
Head of Production: Courtney Leca

Table Top Company: Free Society
Director / DP: Shanghoon
Managing Partner / EP: Tony DiMarco
Head of Production / Producer: Dan Arki
Food Stylist: Noah Witenoff

Agency: Dentsu Creative
Group Account Director: Catherine Field
Group Creative Director: Raj Gupta
Writer: Chris Duffett
Art Director: Kaycee Diaz
EP: Julie Caniglia

Editorial: Saints Editorial
Editor: Melanie Hider
EP: Emily McKay

VFX: The Vanity
EP: Katie Methot

12/15/2025

As the new year approaches, we wanted to wish everyone a happy holiday by highlighting some spots we've done for this season!

*fizzzz ASMR*

KFC Canada by Free Society

EP: Tony DiMarco
Producer: Dan Arki
Liquid Stylist: Matthew Kimura

Agency: Narrative XPR
VP: Lauren Baswick
ECD: Debbie Chan
Account Director: Katie Mills
Art Director: Zoe Gray
Copywriter: Shannon Houston
Producer: Amanda Loughran

12/12/2025

Today, we look back at these A&W burgers.

Choose a single burger or a hearty combo!

A&W Canada by Shanghoon

Director / DoP: Shanghoon
EP: Tony DiMarco
Producer: Dan Arki
Food Stylist: Nicole Young

Agency: Rethink
Creative Content Lead & Art Director: Abrie Miller
ECD: Morgan Tierney
Account Director: Michelle Rupisan
Account Supervisor: Karin Torn
Account Manager: Adriana Marquis-Duzink
Associate Director of Broadcast Production, Sr. Producer, Vancouver: Sarah Vingoe
Associate Director of Broadcast Production, Sr. Producer, Montreal: Chantal Wakil

Editorial: Cycle Media
Editor: Matthew Griffiths
Editor: Rob Doucet

VFX: The Vanity
EP: Stephanie Pennington
Producer: Kayla Baxter

Audio: Wave Sound Productions
EP: Megan Hughes
Engineer / Director: Craig Zarazun
Engineer / Director: Craig Warrian
Engineer / Director: Dave Gaudet

12/11/2025

Looking back at one of our sweetest sets this year!

What's your flavor?

HEB Creamy Creations by Mikon van Gastel.

Production Company: Sibling Rivalry
Director: Mikon van Gastel
Head of Films: Darren Foldes
Managing Director / Executive Producer: David Brickel
Executive Producer: Martha English
Head of Production: Kara Calise
Staff Coordinator: Mia Figueroa

Service Company: Free Society
Executive Producer: Tony DiMarco
Head of Production: Dan Arki
Production Manager: Shannon Brand
Coordinator: Leah Wang
Food Stylist: Matthew Kimura

Editorial: Recess Editorial
Editor / Partner: Jason Payne

12/10/2025

Throwing it back to the time we went full metric!

6 inch subs available in 15.24 centimetres.

Shanghoon gives us a Canadian take with Subway Canada

Director: Shanghoon
EP: Tony DiMarco
Producer: Dan Arki
Food Stylist: Noah Witenoff

Agency: Dentsu Creative
Group Account Director: Catherine Field
Account Supervisor: Dylan Cain
Creative Director: Raj Gupta
Executive Producer: Julie Caniglia
Art Director: TJ Cogen
Senior Copywriter: Devin Atherton

Editorial: Ghost Edit
Editor: Jackie Roda

12/09/2025

Reminiscing on the smooth, light, and seriously refreshing.

Wind down... Or get up with Starbucks!

Starbucks Frappuccino Lite by Joy Kilpatrick–still a fave.

Production Company: Prettybird
Director: Joy Kilpatrick
CEO: Kerstin Emhoff
Vice President / EP: Suzanne Hargrove
Head of Production: Rachel Main
Senior Prod Supervisor: Moira Hurley
Director of Photography: Pete Konczal
Production Designer: Coryander Friend

Service Company: Free Society
Executive Producer: Tony DiMarco
Head of Production: Dan Arki
In-House Coordinator: Leah Wang
Producer: Kyle Sanderson
Production Supervisor: Sebastian Mirecki
Production Coordinator: Amy Rivet

Agency: Energy BBDO / Omnicom Production
Executive Creative Director: Elena Knox
Creative Director: Josh Parmenter
Creative Director: Tushar Date
Executive Producer: Vanessa Luhr
Freelance Senior Producer: JP McIntosh
Business Affairs Manager: Vanessa Vazquez
Group Account Director: Jeremy Kanefsky
Account Director: Amelia Giebel
Account Executive: Caroline Roth

12/09/2025

Revisiting a classic...

It's Miller time!

Miller Lite by Meji Alabi and DoP Etienne Proulx.

Live Action Production Company: Alfredo Films
Executive Producer: Holly Rowden
Director: Meji Alabi
Producer: Todd Huskisson

Tabletop Production Company: Free Society
Executive Producer: Tony DiMarco
Producer: Dan Arki
Director of Photography: Etienne Proulx

Agency: Rethink
Partner, Global Chief Creative Officer: Aaron Starkman
Associate Creative Director: Nick Noh
Associate Creative Director: Jordan Dambrough
Group Business Lead: Shar Khursigara
Account Director: Lara Hunter
Senior Broadcast Producer: Alex Butt

Posthouse: Saints Editorial
Editor: Mark Pavia
VFX: Frame Store

12/05/2025

Take a look at our Subway campaign from earlier this year.

Ditch the lousy, little lunch!

Shanghoon highlights classic sandwiches with Subway Canada

Director: Shanghoon
EP: Tony DiMarco
Producer: Dan Arki
Food Stylist: Noah Witenoff

Agency: Dentsu Creative
ECD: David Frederico
Art Director: Kaycee Diaz
Copywriter: Shelagh Moore
SVP: Daniel Gang
Group Account Director: Catherine Field
Account Executive: Corina Pacheco
EP: Julie Caniglia

Agency: Doner North
Account Director: Quinn Wilson
Account Supervisor: Kathryn Lapointe
Production Coordinator: Samantha McBride
Content Creator: Annelia Civitillo

Editorial: Ghost Edit
Editor: Jackie Roda

12/04/2025

Taking a look back at this mouthful!

Say Cheesy Jalapeño & Bacon Quarter Pounder three times fast!

McDonald's Canada brought to life by Joy Kilpatrick.

Director: Joy Kilpatrick
EP: Tony DiMarco
Producer: Dan Arki
Food Stylist: Carol Brown

Agency: Cossette
ECD: Jason Hill
Associate CD: Mike Carey
Senior AD: Andrew Schuler
EP: Alix Ablaza
Producer: Cameron Cale

Editorial: Magic Circle Workshop
Offline Editor: Angela Young
Director, Video & Broadcast: Tiffany Ling

VFX/Online: The Vanity
Colourist: Andrew Exworth
Online Artist: Sean Cochrane
EP: Katie Methot

Audio: Pirate Sound

12/03/2025

A sweet little throwback to one of our favourites from 2025.

Four days and an incredible team that made it magic.

Halo Top Creamery by Mikon van Gastel

Production Company: Sibling Rivalry
Director: Nicholas Jasenovec
Director: Mikon van Gastel
Head of Film: Darren Foldes
EP: Martha English
Head of Production: Kara Calise
Producer: Jonathan Olson
Food Stylist: Hans Pena
Assistant Food Stylist: Jason Stroh

Service Company: Free Society
EP: Tony DiMarco
Head of Production: Dan Arki
Line Producer: Rob Jacklin
Food Stylist: Nicole Young
Assistant Food Stylist: John Krussi

Agency: Digitas North America
SVP Group Creative Director: Candice Hellens
Associate Director, Creative: Summers Ford
Associate Director, Creative: Jeanne Janutol
Head of Production, North America: Rob Tripas
Producer: Shannon Worley
SVP Account: Lois Casaubon
VP Group Account Director: Vanessa Kopec
Associate Director, Business Affairs: Joel Caceras

Editorial: Cutters Studios
Editor: Grant Gustafson
Post Producer: Brittany Maddock
Executive Producer: Heather Richardson

VFX: The Mill
Post Producer: Ed Rilli
Executive Producer: Blake Nickle

12/02/2025

Joy Kilpatrick adds to another part of our series.

Looks can be deceiving...

The McSpicy and Spicy Mango Fruit Splash by Joy Kilpatrick for McDonald's Canada.

Director: Joy Kilpatrick
EP: Tony DiMarco
Producer: Dan Arki
Food Stylist: Carol Brown

Agency: Wieden + Kennedy
CD: Rose Sacktor, Paddy Tracy
AD: Lena Barrows
Copywriter: Katie Johnston
Senior Producer: Cash Dietrich

Editorial: Nimiopere Film Editorial
EP: Jenna Edwards
Editorial: Nick Yumul

VFX/Online/Animation: Studio Feather
Executive Producer: Sara Windrim
Senior Flame Artist: Sean Douglas

Audio: Oso Audio

Address

501 Eastern Avenue
Toronto, ON
M4M1C4

Telephone

+14164694588

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