07/28/2025
The Most Powerful Book Marketing Strategy?
→ Go Where You’re Known.
There’s a lot of noise out there about how to market your book: chase followers, go viral, make reels, do more, be everywhere.
But this thought from a fellow founder hit home and I had to share:
“56% of our sales came from just TWO communities I’m actively involved in.
Not from viral posts. Not from clever dance reels. From real relationships.”
That insight reshaped his entire marketing strategy—and it can shape ours too.
→ Less chasing strangers
→ More deepening roots where we’re already known
→ More showing up where we can actually connect—not just post & perform
So, authors, here’s the question:
Where are you already known, trusted, and valued?
That’s where your book will resonate most.
If you’re launching soon (or even long after your book has launched), you don’t need to start from zero. Start from real. Who’s in your circle, your professional spaces, your recovery groups, your clients, your past collaborators? Show up there.
We talk a lot about sales and visibility, but true momentum often comes from being “famous to the family.”
What communities do you currently belong to that could become powerful allies in your book’s journey?
***
Note about the photos:
Pictured here is I. Michael Kaufmann speaking and signing books for members of his local community in Campbellford. The event, hosted by the Campbellford Memorial Hospital Foundation, was especially meaningful—many in the audience were former colleagues from the hospital, patients from his years in medical practice, or locals who’ve followed his work and legacy. It was a powerful moment of coming full circle, sharing his story with the very people who lived parts of it alongside him.
