04/20/2026
MRP is turning 20 today!
For two decades, the Media Ratings Points (MRP) measurement and analysis tool has helped track the impact of earned media, bringing clarity to content performance across channels.
As the media landscape continues to evolve, one thing remains constant: meaningful measurement matters. It’s not just about visibility, it’s about impact.
Learn more here: https://fifthstory.com/mrp/