Fifth Story

Fifth Story Fifth Story specializes in bringing brands to life across multiple channels and platforms.

By providing strategy, creative, production, distribution and measurement services under one roof, we make it easy for our clients and deliver results. We’ve built our reputation for over 35 years by delivering innovative content marketing solutions that appeal to media and consumers alike.

Stay On Point with the latest MRP news!Our Summer 2025 edition is out—featuring new Canadian audience insights, the late...
08/11/2025

Stay On Point with the latest MRP news!
Our Summer 2025 edition is out—featuring new Canadian audience insights, the latest media outlets added to MRP and must-know measurement trends. Plus, discover why newspapers remain Canada’s top source for provincial news and get a sneak peek at our newest podcast reach data.
✨ Don’t miss our webinar on September 3rd!
Read more and get all the updates in the full On Point newsletter. Click here to learn more: https://mailchi.mp/mrpdata/on-point-mrp-quarterly-update-summer-2025

📰 MAT Stories?Yes, we still do that. And they’re still appearing in trusted Canadian media every single week across dail...
08/05/2025

📰 MAT Stories?
Yes, we still do that.

And they’re still appearing in trusted Canadian media every single week across dailies, magazines, community papers and digital platforms.

If you’re looking to build credibility and reach with editorial-style content, MAT stories are still one of the most effective ways to do it. Check out our work here: https://bit.ly/3JWh8EC

📩 Planning your next campaign? Email us at: [email protected]

Back-to-school season is the perfect reminder to reset your communications strategy. With new routines comes a fresh opp...
08/01/2025

Back-to-school season is the perfect reminder to reset your communications strategy. With new routines comes a fresh opportunity to refocus, plan and get organized for the months ahead.

Looking for a place to start?
Read our latest blog: https://bit.ly/4mdoL9o

🎃 October Content Inspiration is Here!October is all about cozy routines and seasonal moments – from crisp air and golde...
07/31/2025

🎃 October Content Inspiration is Here!

October is all about cozy routines and seasonal moments – from crisp air and golden leaves to that unmistakable fall feeling.

From Thanksgiving gatherings and Halloween prep to flu season tips and financial wellness, we’ve rounded up the trends Canadian media are focused on this month.

🍁 Get inspired and plan ahead with our October Editorial Calendar: fifthstory.com/resources

You asked. We delivered.Fifth Story's MRP reporting now includes the Canadian reach for podcasts, giving you deeper insi...
07/30/2025

You asked. We delivered.
Fifth Story's MRP reporting now includes the Canadian reach for podcasts, giving you deeper insights into your audio campaigns.
🎧 More data. More value.
📊 Smarter reporting.
💡 One powerful dashboard.
📩 Ready to take your campaigns further? Email us at: [email protected]

Yes, MAT (or matte) stories are still very much a thing, and continue to deliver. Stories distributed with News Canada a...
07/22/2025

Yes, MAT (or matte) stories are still very much a thing, and continue to deliver.

Stories distributed with News Canada appear in trusted media outlets across the country weekly, including dailies, magazines and community papers, both online and in print.

📩 Planning your next campaign? Get in touch with us here: fifthstory.com/contact-us/


Fall into great content! 🍁🎃Looking to boost media exposure this October? Check out our latest  newsletter for: 🛠️ Fall h...
07/18/2025

Fall into great content! 🍁🎃
Looking to boost media exposure this October? Check out our latest newsletter for:
🛠️ Fall home tips
🎓 Student budgeting advice
🎉 Halloween & Thanksgiving themes.
📺 Submit your articles, radio and video content on time and reach 3,000+ Canadian media contacts with guaranteed pickup. - https://mailchi.mp/fifthstory/october-issue-2025

Remember ANRs and VNRs? They still work. Whether a radio spot or a professionally edited video, our distribution network...
07/10/2025

Remember ANRs and VNRs? They still work. Whether a radio spot or a professionally edited video, our distribution network continues to reach audiences on-air and online.

🎧 Listen to a recent Audio News Release: www.fifthstory.com/radio

🎥 Watch a sample Video News Release: www.fifthstory.com/videos

📩 Ready to discuss your campaign? Email us at: [email protected]

Meet Victoria Procunier, our Group Publisher.Victoria leads with a sharp focus on driving growth, optimizing operations ...
07/07/2025

Meet Victoria Procunier, our Group Publisher.

Victoria leads with a sharp focus on driving growth, optimizing operations and ensuring client success. She brings a wealth of experience in earned media and content marketing, working closely with her team to develop campaigns that stand out in today’s media landscape. Her leadership helps our clients’ stories connect meaningfully with Canadians nationwide, delivering measurable impact and long-term value.

Today, on Indigenous Peoples Day, we honour the cultures, histories and contributions of First Nations, Inuit and Métis ...
06/21/2025

Today, on Indigenous Peoples Day, we honour the cultures, histories and contributions of First Nations, Inuit and Métis peoples across Canada.

Reconciliation is an ongoing journey, and storytelling plays a vital role. We invite you to read this piece that reflects on how we can move forward together.

Read more: https://bit.ly/443lQdr

Stay ahead of the story. Subscribe now for insider insights from the Fifth Story editorial & media relations team.From t...
06/20/2025

Stay ahead of the story.
Subscribe now for insider insights from the Fifth Story editorial & media relations team.

From trends and tactics to strategy and stats, get it all delivered straight to your inbox.

📬 Click the link to sign up: https://fifthstory.com/sign-up/

Fire up the grill and celebrate Dad with a Father’s Day BBQ he won’t forget! These 3 simple ingredients will take your c...
06/14/2025

Fire up the grill and celebrate Dad with a Father’s Day BBQ he won’t forget! These 3 simple ingredients will take your celebration from ordinary to unforgettable. 🍔👨‍🍳

Here's the link: https://bit.ly/4kCEKNP

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