
10/10/2025
Flight Centre Features Real Clients in Grassroots Campaign
As travel planning becomes increasingly influenced by AI tools — which as Open Jaw shared can lead travellers astray — is doubling down on real human relationships.
Marking its 30th in Canada, the Australian-born travel retailer has launched a new global brand campaign, “Trusted by Travellers,” that trades stock footage and scripted from real customers with real stories.
A new global ad campaign from Flight Centre on the 30th anniversary of its operations in Canada features a Saskatchewan couple who have been longtime customers on an Avalon River Cruise down the Rhine.