09/02/2025
Big energy at Cherry Beach Sound this month — we had the honor of hosting Shedeur Deion Sanders for several days of recording sessions right here in Toronto.
Known as one of football’s brightest young talents, Shedeur is making waves as a rising star in the NFL while also carving out his own path in music. The son of Hall of Famer Deion “Prime Time” Sanders, he brought the same focus, drive, and passion he shows on the field straight into the studio.
Over multiple sessions at Cherry Beach Sound, Shedeur worked on an upcoming music release that showcases his creativity and determination to excel beyond the game.
Our Toronto studio has long been a creative hub for artists, producers, and performers from around the globe. Having Shedeur in the booth is a perfect example of how sports, culture, and music collide — and we can’t wait for the world to hear what’s coming.
Stay tuned — because if his performance in the studio is anything like his game-day highlights, this release is going to be unforgettable.
