News Media Canada

06/06/2026

Community newspapers need the support of the local business community to continue telling the stories that matter. The power of a local ad is just as important as the power of a local job. It helps build the foundation of community vibrancy.

Advertising in the local paper matters; just take a look at the stories told over the last year. Look at the local paper's effort into supporting all local businesses, week in and week out.

Shop Local. Save Local. Buy a local ad or support the local businesses that keep your community and its newspapers thriving.

05/30/2026

Format matters in newspaper advertising.

The online format references newspaper websites or apps, where the posted digital content/articles appear next to digital ad formats. A digital advertising campaign in newspapers reaches 6 out of 10 adults.

The traditional format includes print advertising in a physical newspaper, IN ADDITION to the digital version that appears online as an e-edition, in the same format as a print paper. An advertising campaign using PRINT newspapers and their e-editions can reach more than half the population (54%).

Readers regularly interact with their newspapers in many different formats.
https://nmc-mic.ca/ad-resources-newspapers-247/

05/26/2026

As Canadian publishers continue to navigate their print-to-digital transition, this survey underscores the importance of investing in and positioning the e-edition as a core product for the future of paid news.

Germany’s newspaper industry may offer an important signal for Canadian publishers as the sector continues its digital transition. Sourced from a recent Twipe Insights article, new research out of Germany highlights the importance of e-editions/ePapers. According to the 2026 BDZV/Highberg Trends S...

05/23/2026

Canadians of all ages read newspapers, and research shows that Millennials Gen Z are among the strongest newspaper readers in both print and digital formats. If your business needs to reach adults between 18 and 44 years old, you should consider advertising in newspapers.

05/16/2026

Readers regularly interact with their newspapers in many different formats.

The traditional format includes print advertising in a physical newspaper, IN ADDITION to the digital version that appears online as an e-edition, in the same format as a print paper. An advertising campaign using PRINT newspapers and their e-editions can reach more than half the population (54%).

The online format references newspaper websites or apps, where the posted digital content/articles appear next to digital ad formats. A digital advertising campaign in newspapers reaches 6 out of 10 adults.

Format matters in newspaper advertising.
https://nmc-mic.ca/ad-resources-newspapers-247/

05/09/2026

The Newspapers 24/7 study has tracked newspaper readership by time of day and platform (print, computer, phone, tablet) since 2012.

Four out of five Canadian adults (86%) continue to read newspapers in both traditional and online formats over the course of a week.

Digital access has driven readership and provided new ways to access news content. The 2025 study has evolved to examine readership by format through an advertising lens.

Six out of ten (57%) people access newspapers in a digital or online format. This includes reading articles posted on newspaper websites or apps on phones, computers or tablets.

More than half (54%) of the adult population now reads newspapers in traditional formats: either in print or an e-edition (a digital version of the printed format).

https://nmc-mic.ca/ad-resources-newspapers-247/

05/02/2026

Local news continues to be a driving force for both reader and advertiser engagement. Every week, community newspapers shine an unfiltered light on their community and are solely dedicated to telling its stories.

𝐍𝐞𝐰𝐬𝐩𝐚𝐩𝐞𝐫 𝐫𝐞𝐚𝐝𝐞𝐫𝐬 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝. 𝐓𝐡𝐞𝐲 𝐰𝐚𝐧𝐭 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧, 𝐞𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐥𝐲 𝐥𝐨𝐜𝐚𝐥 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧.

Nine in ten readers (90%) cite local information, including local news, editorial, sports, entertainment and events, as their main reason for reading. In many cases, that local coverage cannot be found anywhere else.

Half of readers (52%) read for the advertising in their community newspapers, including flyers and inserts. More than three-quarters of printed newspaper readers (81%) believe supporting their local newspaper's advertisers is important.

If you need a reason why advertising in the local paper matters, look at the community stories told in the newspaper and on their websites and their efforts supporting all local businesses, in good times and bad.

Whether in print or online, advertising in a community newspaper is a tried-and-true way to generate and grow business. It is a partnership to grow the community and invest in those who live, work and play there.

https://nmc-mic.ca/ad-resources-newspapers-247/