News Media Canada

News Media Canada News Media Canada is the voice of Canada's news media industry. We are formerly known as Newspapers We are formerly known as Newspapers Canada.

Canadians rely on newspapers to be their trusted source of accurate information. Helping us shed more light on the world...
08/22/2026

Canadians rely on newspapers to be their trusted source of accurate information. Helping us shed more light on the world.

Your local newspaper does more than report the news. It informs, connects and empowers your community. Keep your dollars...
08/15/2026

Your local newspaper does more than report the news. It informs, connects and empowers your community. Keep your dollars local and support your newspaper.

๐Ÿ—ž๏ธ๐’๐”๐๐’๐‚๐‘๐ˆ๐๐„ โ€“ Invest in quality journalism with a print or digital subscription.

๐Ÿ—ž๏ธ๐€๐ƒ๐•๐„๐‘๐“๐ˆ๐’๐„ โ€“ Reach engaged local readers and keep your ad dollars in the community.

๐Ÿ’ฌ๐’๐‡๐€๐‘๐„ โ€“ Spread the word by sharing news articles with friends and family.

๐Ÿ“๐„๐๐†๐€๐†๐„ โ€“ Have your voice heard - write letters to the editor.

๐Ÿ’ฒ๐ƒ๐Ž๐๐€๐“๐„ โ€“ Support independent journalism with a contribution.

https://nmc-mic.ca/ad-resources/local-matters/

Format matters when it comes to newspaper advertising.The traditional format includes print advertising in a physical ne...
08/08/2026

Format matters when it comes to newspaper advertising.

The traditional format includes print advertising in a physical newspaper, IN ADDITION to the digital version that appears online as an e-edition, in the same format as a print paper. An advertising campaign using PRINT newspapers and their e-editions can reach more than half the population (54%).

The online format references newspaper websites or apps, where the posted digital content/articles appear next to digital ad formats. A digital advertising campaign in newspapers reaches 6 out of 10 adults.

Readers regularly interact with their newspapers in many different formats.
https://nmc-mic.ca/ad-resources-newspapers-247/

Newspapers play an essential role in an active and healthy democracy. The need for fact-based news reporting is critical...
08/01/2026

Newspapers play an essential role in an active and healthy democracy. The need for fact-based news reporting is critical, now more than ever.

๐“๐ซ๐ฎ๐ฌ๐ญ ๐ข๐ง ๐ฆ๐ž๐๐ข๐š ๐ฆ๐š๐ญ๐ญ๐ž๐ซ๐ฌ.The media keeps people informed about their world, but with 24/7 access to news through social me...
07/25/2026

๐“๐ซ๐ฎ๐ฌ๐ญ ๐ข๐ง ๐ฆ๐ž๐๐ข๐š ๐ฆ๐š๐ญ๐ญ๐ž๐ซ๐ฌ.

The media keeps people informed about their world, but with 24/7 access to news through social media, newspapers, TV, radio, and websites, it is easy to feel overwhelmed and unsure of what to believe.

Trust in the media is essential to our democracy, ensuring that audiences can rely on accurate and credible information.

Trusted media deliver facts that:
ยท help us make informed decisions;
ยท protect and strengthen our democracy; and
ยท counter the spread of misinformation.

Two-thirds of Canadians trust newspaper content in print and e-editions. Editorial content in printed newspapers and their digital products (including e-editions) is clearly the most trusted. This level of trust extends to advertising also, creating a โ€œsafeโ€ space for readers and advertisers.

57% of Canadians trust editorial content on news media websites (digital newspapers) compared to only 27% who trust Facebook/Instagram content.

https://nmc-mic.ca/ad-resources-newspapers-247/

Advertising generates awareness and provides an opportunity to promote your company, product, or service. If you aren't ...
07/18/2026

Advertising generates awareness and provides an opportunity to promote your company, product, or service.

If you aren't advertising frequently and effectively, you are missing an opportunity to reach potential customers.

Four out of five Canadians read newspaper content weekly, in both traditional and online formats.

Readers regularly interact with their newspapers in many different formats.The online format references newspaper websit...
07/11/2026

Readers regularly interact with their newspapers in many different formats.

The online format references newspaper websites or apps, where the posted digital content/articles appear next to digital ad formats. A digital advertising campaign in newspapers reaches 6 out of 10 adults.

The traditional format includes print advertising in a physical newspaper, IN ADDITION to the digital version that appears online as an e-edition, in the same format as a print paper. An advertising campaign using PRINT newspapers and their e-editions can reach more than half the population (54%).

Format matters in newspaper advertising.
https://nmc-mic.ca/ad-resources-newspapers-247/

Fake news and disinformation online are serious concerns for Canadians. Learn how to SPOT fake news and stop it in its t...
07/04/2026

Fake news and disinformation online are serious concerns for Canadians. Learn how to SPOT fake news and stop it in its tracks.
www.SPOTFakeNews.ca

Younger generations are strong newspaper readers, driven by mobile access to news. An impressive 9 in 10 Gen Z (ages 18โ€“...
06/27/2026

Younger generations are strong newspaper readers, driven by mobile access to news. An impressive 9 in 10 Gen Z (ages 18โ€“27) and Gen Y (ages 28โ€“44) adults read newspapers each week, using both traditional formats (print and e-editions) and online formats (website and app articles).

Gen Y (Millennials), born between 1980 and 1996, account for about 30% of the adult population. They are also among the strongest consumers of news and newspapersโ€”89% report reading a newspaper in any format over the course of a week. Millennials are considered the most educated generation, which aligns with newspaper readership.

In the 2025 survey of adult Canadians, Gen Z is between 18 and 27 years old, accounts for a smaller share of the adult population (about 15%), and is also a strong reading group. Like Millennials, they are highly educated but also the most ethnically diverse generation in Canada.

Surprisingly, given their digital-native status, more than two-thirds (68%) of Gen Z adults read traditional-format newspapers. This generation has grown up with technology, but still accesses physical media.

Both Gen Y and Gen Z are digital natives who use their phones for almost everything, including reading newspaper content and driving online format readership. They are also the most active in exploring alternative ways to access newspapers through e-editions, news podcasts, and publisher email newsletters.
https://nmc-mic.ca/ad-resources-newspapers-247/

Truth, brought to you by the people behind your local press.Celebrate the power of words and show your support for the n...
06/20/2026

Truth, brought to you by the people behind your local press.
Celebrate the power of words and show your support for the news industry by downloading the free "Champions" font at www.nationalnewspaperweek.ca.

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