06/03/2026
Cetaphil took over Toronto ahead of Derm on Tour.
For 10 days, DIVE transformed the city into an unmissable skincare conversation, building anticipation and FOMO leading up to the May 1 in-person event.
From transit hubs to premium shopping corridors, Cetaphil became impossible to ignore—reaching Gen Z and Millennial audiences where they live, shop, and commute.
And the moment went beyond the screens: one of the featured influencers stopped by to take photos with the DIVE team after seeing themselves on the billboard.
That’s what we call being .