Camille Moore

Camille Moore The internet's favourite brand director.

Marketing and Branding phenom who works with successful companies and individuals to create powerful brands and impactful digital strategies.

Today’s case study is on and what your brand can learn from the 20% rule. This framework isn’t for every brand, but for...
10/14/2025

Today’s case study is on and what your brand can learn from the 20% rule. This framework isn’t for every brand, but for founders who need to understand the difference between paid bets that generate revenue vs. paid bets that generate relevance.

Want the full breakdown on how to identify strategic risks that could transform your positioning (and how to size them so failure doesn’t kill you)? Comment RISK and I’ll send you the article directly xx

10/14/2025

What your brand needs to know about TikTok & how I lost my page!

To listen to the full discussion head to our podcast streaming on all platforms or by heading to my link in bio.

Today’s case study is on and what your brand can learn from hero product lifecycle management. This isn’t for every bra...
10/13/2025

Today’s case study is on and what your brand can learn from hero product lifecycle management.

This isn’t for every brand, but for founders with a signature product that customers already own and love—but aren’t buying more of.

Want the full breakdown on how to recognize when customer satisfaction becomes your biggest growth constraint? Comment HERO and I’ll send you the article directly xx

10/13/2025

has its first commercial and launched without any AI.

To listen to the full discussion head to our podcast The Art of the Brand streaming on all platforms or by heading to my link in bio.

Tale of Two Surgeons: What your brand can learn about scarcity vs. visibility.: $300K facelifts, zero social media prese...
10/10/2025

Tale of Two Surgeons: What your brand can learn about scarcity vs. visibility.

: $300K facelifts, zero social media presence, referral-only. Manufactured scarcity at its finest.

: “North of $100K,” full transparency, patient documentation. Strategic visibility that drives growth.

Both have seven-figure practices. Both have waitlists. Completely opposite strategies.
The lesson for service providers? There are only two ways to win in oversaturated markets. The hybrid approach, trying to be somewhat exclusive AND somewhat visible, is where brands die.

Want to know which model fits your brand? Comment SCARCITY and I’ll send the full breakdown xx

10/10/2025

Tale of 2 Surgeons. What your brand can learn from 2 highly successful surgeons and their approach to branding.

To listen to the full episode head to the Art of the Brand podcast streaming on all platforms or head to my link in bio.

10/09/2025

Thoughts on new show .

To listen to the full podcast head to my link in bio or search for Art of the Brand on all streaming platforms!

just launched its own Oscars, and it signals where every platform is heading.25 creators globally get gold rings design...
10/09/2025

just launched its own Oscars, and it signals where every platform is heading.

25 creators globally get gold rings designed by Grace Wales Bonner . Judges include , , . Winners announced Oct 16.

The timing matters. scaled back creator bonuses over recent years. Brand deals for creators dropped 52% in 2024. While direct payments decrease, status-based recognition increases. Instagram is copying a luxury brand playbook— and my prediction, every platform will copy it within 18 month

Want the full breakdown on what this means for creators and brands? Comment RING and I’ll send it directly xx

10/09/2025

Most people don’t study socials. This simple framework will change your life! Comment 10x10 and I’ll send it to you directly.

This entire podcast is a game changer for business owners. If you’re feeling stuck, need inspiration or just looking for a fresh perspective head to this episode on Foundr.

Today’s case study is on acquiring and what your brand can learn from consolidation strategy. This framework isn’t for...
10/08/2025

Today’s case study is on acquiring and what your brand can learn from consolidation strategy. This framework isn’t for every brand, but for founders who need to understand whether they’re building an acquisition target or building for independence.

Want the full breakdown on the two paths every business owner is building toward (and how to know which one you’re actually on)? Comment CONSOLIDATION and I’ll send you the article directly xx

Today’s case study is on acquiring and what your brand can learn from consolidation strategy. This framework isn’t for...
10/08/2025

Today’s case study is on acquiring and what your brand can learn from consolidation strategy. This framework isn’t for every brand, but for founders who need to understand whether they’re building an acquisition target or building for independence.

Want the full breakdown on the two paths every business owner is building toward (and how to know which one you’re actually on)?

Comment CONSOLIDATION and I’ll send you the article directly xx

10/07/2025

is a masterclass in why your brand should invest in the best swag.

To listen to the full episode head to the Art of the Brand podcast streaming on all platforms or head to my link in bio.

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