Camille Moore

07/31/2025

If you’re frustrated with your content, your growth, or your conversion rate, you need to read this. Chances are, you probably don’t understand outer circle versus inner circle content.

Comment the world CIRCLE and I’ll help you map out yours.

OR DM me for 15% off my Social Media Masterclass so you can learn all of my secrets to socials.

07/28/2025

The #1 thing that business owners miss is WHO they are trying to speak to and WHAT their customer wants to achieve. By understanding this simple truth, you will create a community, and your sales will skyrocket.

To win in branding is to understand who your customer wants to become and how your product/service guides them to that destination.

Comment the word JOURNEY and ill send you my link to my full substack on this topic.

Business owners, this will change your life & business sales.

07/22/2025

Brands are «wasting» millions—and it’s the smartest marketing I’ve ever seen.

A Japanese company spent $10.1M on a handbag they’re not selling. An Australian beauty brand destroyed a $250K Range Rover for a QR code.

Both strategies broke the internet.
In this weeks Substack I breakdown why this «crazy» spending is actually genius (and how your brand can use this strategy before everyone catches on).

Head to my link in bio or search Branding with Benefits on Substack.

07/14/2025

9/10 brands that reach out to me think they have a SOCIAL problem when really they have a BRAND problem. Chances are you are struggling from this too.

DM or Comment the word Story to map out your brand clearly.

Access my Social Media Masterclass to level up your brand or DM me to join my monthly cohort of 12 professionals.

07/11/2025

Brands, don’t sleep on this HUGE SEO shift. The brands that do this first get the advantage. DM or Comment ‘SEO’ and I’ll give you the steps you need to start.

If you REALLY want to get ahead join my small group cohort in July where I will teach you how to create content that indexes. Comment ‘Interested’ and ill send you an email.

07/08/2025

P&G discovered customers were ‘misusing’ NyQuil and turned it into a $1 billion brand extension. In the brands I consult with I’m often using Zzzquil as a case study to support looking inwards for growth instead of only investing in new line serials.

To read the full case study head to my Substack by heading to my link in bio or searching Branding with Benefits on Substack.

07/02/2025

My June reading round up! Only sharing the ones I read worth reading—if you want to skip the reading and get the core takeaways head to my Substack. I take very detailed notes while im reading to save you time ❤️ 📚

06/24/2025

30 lessons at 30.

This week I turned the big 3-0 and have nothing but gratitude for the decade ahead. I’ve been thinking a lot about how afraid we are, as millennials, to age—and how broken that is. Aging is such a gift.

I’m genuinely excited to turn 30. My 20s taught me so much, and now I get to apply what I’ve learned, while continuing to evolve. There’s such an emptiness in obsessing over preserving age. We fear what we can’t control, and in doing so, we disconnect from the present moment.

Here are my lessons at 30—thank you for being on this journey with me and would LOVE if you could share some lessons so I can start my 30’s off right.

To read the full breakdown head to my Substack (link in bio).

06/22/2025

How the All Blacks Became the World’s Most Studied Sports Brand.

Sounds like an odd combination, but the All Blacks are seen as one of the greatest sports teams in the world—which makes no sense based on the size of New Zealand. In fact, the All Blacks weren’t always a great team (they were actually mediocre at best) BUT their focus on improving their culture and brand is what transformed an okay team into an organization that top brands and businesses study all over the world.

12 Brand Lessons from Rugby’s Greatest Team
I HIGHLY recommend this read, but if you’d rather the ColeNotes version, swipe through this post or subscribe to my Substack where I go into more detail with these 12 takeaways. You’ll get brand applications you can apply to your business as well as case study insights tied to real-world brands.

To subscribe to my Substack, head to my link in bio or search “Branding with Benefits” on Substack.

06/22/2025

06/17/2025

An case study: Understanding the Jobs to be done framework will transform your brand’s potential.

To read the full blog, head to my Substack—Branding With Benefits (or visit the link in bio).
DM me to get 15% off my Social Media Masterclass.