06/05/2026
The conventional wisdom says Gen Z doesn't listen to radio. The data is more interesting than that.
According to Edison Research's 2025 Gen Z Audio Report, 𝗔𝗠/𝗙𝗠 𝗿𝗮𝗱𝗶𝗼 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗳𝗼𝗿 𝟭𝟲% 𝗼𝗳 𝗚𝗲𝗻 𝗭'𝘀 𝘁𝗼𝘁𝗮𝗹 𝗱𝗮𝗶𝗹𝘆 𝗮𝘂𝗱𝗶𝗼 𝘁𝗶𝗺𝗲 — ahead of podcasts and SiriusXM combined.
Among 13 to 17-year-olds, 10% cite AM/FM radio as their top music discovery source. (Radio Ink)
The youngest listeners are still finding music through radio.
If you're building a long career and not just chasing one demographic, that matters.