MUSIC FOR PRODUCTIONS

05/12/2026

https://www.instagram.com/reel/DXw_VBERVT7/?igsh=cTZxamY0dHY5eDh2

05/12/2026

AI didn’t kill music creation — but it completely changed the conversation around ownership, copyright, and trust.

In my latest article, I explore:
• why human authorship still matters
• the legal grey areas surrounding AI-generated music
• why brands and music supervisors are becoming more cautious
• and how AI may actually increase the value of trusted human-created music

A realistic look at where the industry stands in 2026.

Read the full article here: https://medium.com//ai-music-in-2026-the-new-battle-over-ownership-copyright-and-trust-015b979208a0

04/15/2026

Choosing the right music for an ad campaign is not just a creative decision, it’s a strategic one.

In this new article, I break down the three main music licensing options agencies consider:

• Licensing a famous song
• Creating a new version of a known track
• Using production music

(Note: this article does not cover another common option—commissioning custom music with a composer—which I’ll address separately.)

Each approach comes with different implications in terms of cost, control, timing, and exclusivity.

Understanding these differences can make or break a campaign.

👉 Read the full article here:

Understanding the three main music licensing options available when selecting music for an advertising campaign.

03/18/2026

New on our channel! 🎶
Check out this campaign featuring the iconic “Brick House” by The Commodores — a great example of strategic music licensing in action.
Watch here:

The agency representing The Brick approached us to secure synchronization rights for the iconic track “Brick House” by The Commodores as part of a national r...

03/17/2026

03/17/2026

When an advertising agency wants to use a famous song in a commercial, clearing the rights can be more complex than most people realize.

I recently wrote a short article explaining the music clearance process behind licensing well-known songs for advertising campaigns.

The piece also includes a real example involving the licensing of “Brick House” by the Commodores for a Canadian campaign.

If you’re curious about how music licensing works behind the scenes, here’s the article:

Music Licensing for Advertising: How Agencies Clear Famous Songs for Commercials https://medium.com//music-licensing-for-advertising-how-agencies-clear-famous-songs-for-commercials-87328ddee1cb

A behind-the-scenes look at the music clearance process required to license famous songs for advertising campaigns.

03/03/2026

Music For Productions secured and negotiated the licensing of Making It Work by Doug and the Slugs for a Western Canada advertising campaign launching April 1st.

From initial negotiations through master and publishing clearance, we managed the process end-to-end to ensure a seamless rollout aligned with campaign timelines.

Listen to the track here:
https://youtu.be/n84Mp8E0OBo?si=EiFv-LQMFUtqnE-W

More details to follow once the campaign goes live.

Provided to YouTube by IDOLMaking It Work · Doug and the SlugsMusic For the Hard of Thinking(remaster)℗ Ritdong RecordsReleased on: 2021-09-15Composer: Doug ...

02/26/2026

Our latest sync license.

Music For Productions secured the rights to the iconic hit “Brick House” by The Commodores for The Brick’s national retail advertising campaign.

With a song of this stature and multiple high-profile rights holders involved, the clearance process required careful coordination, strategic negotiation, and precise management of campaign timelines.

Proud to bring legendary music into major brand storytelling.

01/22/2025

Check out our January 2025 Newsletter! Discover fresh new tracks and explore our collaboration with our UK partner, Delimusic!

Don't miss out on the freshest beats! Explore our music library for the latest album drops and keep your playlist constantly updated with new, exciting tracks.

11/04/2024

https://www.linkedin.com/posts/berklee-college-of-music_berklee-mourns-the-passing-of-quincy-jones-activity-7259227687217508352-VIxH?utm_source=share&utm_medium=member_desktop

Berklee mourns the passing of Quincy Jones ’51 ’83H, a pioneer and an icon in the music industry. He wore many hats over his career, including composer…