
07/20/2025
Why is a professional video company using iPhones??📱⬇️
Every time we produce a narrative commercial, we shoot and edit the entire thing on iPhone first. Why? So our clients (and crew) can see exactly what we’re making before we make it.
It’s called an animatic - and it’s basically a time machine for production:
✅ Shotlist
✅ Storyboard
✅ Camera movements
✅ Script timing
✅ Temporary voiceovers, music, sound effects - yep, all of it.
By the time we’re on set, everyone’s aligned. No guesswork. No “we’ll fix it in post.” Just clean ex*****on and smoother shoot days.
It’s not just planning - it’s peace of mind. 🧘
Want to shoot smarter? Start with the iPhone. (And maybe with us, too.) 😉