Minifridge Media

Minifridge Media Minifridge Media is a full-service video production company that produces high-quality videos for businesses in the GTA. Minifridge Media. We Make Cool Videos.

Minifridge Media is a video agency based in Toronto, ON. We're a cross between a video production company and an advertising agency. That means we come up with the concepts to market your business, and then we produce the video around that concept. We've been making high-quality video content for GTA businesses for 2 years now and we're excited to take on your video project. Reach out today for a consultation and receive a free script and quote for your video.

Want to know how to officially pronounce Shai Gilgeous-Alexander? Swipe to see our new producing work for  - “Actually M...
10/14/2025

Want to know how to officially pronounce Shai Gilgeous-Alexander? Swipe to see our new producing work for - “Actually Me”! 

Director:
Talent:
Producers: , .y.r,
Senior Producer:
Line Producer: Jen Santos
Production Managers: James Pipitone, Elizabeth Hymes
Production Coordinator: Elizabeth Hymes
Talent Booker: Dana Matthews
DP:
Cam Op:
Sound Recordist:
PA:
Editor: Ryan Jeffrey

Not every video needs to be reshot....but a lot of them need a refresh! 🚨If engagement is dropping, your brand has chang...
08/22/2025

Not every video needs to be reshot....but a lot of them need a refresh! 🚨

If engagement is dropping, your brand has changed, or your audience isn’t seeing the content you’ve already made… that’s a sign it’s time for a video check-up 👏

Here are 4 signs your content needs a refresh:

👀 Viewers are dropping off before they even get to the good part
🎨 Your brand has evolved, but your video hasn’t
🕳️ Your audience can’t find the answers you’ve already created
📆 You’re posting out of season

The good news? You don’t always need to start from scratch. Re-editing, updating branding, or simply reposting in the right place can turn old videos into new opportunities.

🎯 Smart brands don’t just make content - they maintain it, and that’s our specialty.

DM us or fill out the link in our bio to get started!

video marketing | content strategy | brand refresh | toronto media production | minifridge media

Video marketing is evolving - and fast. What worked before may not cut it in 2025 🤷Today’s audiences scroll faster, expe...
08/16/2025

Video marketing is evolving - and fast.

What worked before may not cut it in 2025 🤷

Today’s audiences scroll faster, expect more, and connect only with what feels real.

If your video strategy still leans on overly polished promos and outdated explainers…it’s time to update the playbook.

Here’s what’s driving results now:
✅ Real, behind-the-scenes content
✅ Short-form videos
✅ Smart use of AI (think: scripting help, subtitles, productivity)
✅ Cinematic storytelling over hard selling
✅ Explainers that actually explain

✨ The takeaway?

The brands winning in 2025 are the ones keeping up, showing up, and saying something that sticks.

🎬 Need help telling that story? Let’s chat!

Video Marketing | Content Strategy | Marketing Trends | Toronto Media Production | Minifridge Media

2000+ videos produced and over 450 happy clients 🤪😏 Minifridge Media is an award-winning Toronto video production compan...
08/01/2025

2000+ videos produced and over 450 happy clients 🤪😏

Minifridge Media is an award-winning Toronto video production company specializing in high-impact commercials, engaging corporate videos, and scroll-stopping social ads. Trusted by some of the world's top brands, we create videos designed to captivate audiences, boost conversions, and drive measurable results. 👏

Contact us to get your next video project started!

video production company | Toronto videographer | commercial shoots | corporate video | media production company toronto |

10 things we've learned so you don't have to....🎬 Keep extra batteries on set. The worst thing that can happen to you is...
07/27/2025

10 things we've learned so you don't have to....

🎬 Keep extra batteries on set. The worst thing that can happen to you is a DEAD battery with no backup! Don't be a rookie...

🎬 Have hard drives around and always dump footage THROUGHOUT the day...not all at once at the end.

🎬 Always have umbrellas and rain bags for equipment...never know when you'll need 'em.

🎬 Print scripts, shortlists, and any other documentation the crew might need and distribute them on clipboards. Why a clipboard...you tell us how fast you think a loose piece of paper gets lost on a set 🙃

🎬 Bring physical copies of talent releases for actors. Why? Then you know where the documents are and ensure these get completed before shooting.

🎬 Record room tone...your editor will thank you!

🎬 Bring duplicate wardrobes. Again, think about the little things! Don't be a rookie 😉

🎬 Take pictures of the room you're shooting in so that you can be respectful and put it back to its original state. A client will REALLY appreciate not having to do this later.

🎬 Order lunch in advance...a hangry crew is not one you want to deal with. This also keeps the lunch hour efficient and on schedule.

🎬 Finally, come dressed to impress. Here in Ontario, some days this means bringing multiple outfits equipped for different seasons lol

Let us know what you do to avoid issues on set!!

Address

180 John Street, #421
Toronto, ON
M5T1X5

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We're a Toronto video production company that creates effective video content for businesses, agencies, brands & organizations.