Minifridge Media

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Minifridge Media

Minifridge Media is a full-service video production company that produces high-quality videos for businesses in the GTA. Minifridge Media. We Make Cool Videos.

Minifridge Media is a video agency based in Toronto, ON. We're a cross between a video production company and an advertising agency. That means we come up with the concepts to market your business, and then we produce the video around that concept. We've been making high-quality video content for GTA businesses for 2 years now and we're excited to take on your video project. Reach out today for a consultation and receive a free script and quote for your video.

08/22/2025

Not every video needs to be reshot....but a lot of them need a refresh! 🚨

If engagement is dropping, your brand has changed, or your audience isn’t seeing the content you’ve already made… that’s a sign it’s time for a video check-up 👏

Here are 4 signs your content needs a refresh:

👀 Viewers are dropping off before they even get to the good part
🎨 Your brand has evolved, but your video hasn’t
🕳️ Your audience can’t find the answers you’ve already created
📆 You’re posting out of season

The good news? You don’t always need to start from scratch. Re-editing, updating branding, or simply reposting in the right place can turn old videos into new opportunities.

🎯 Smart brands don’t just make content - they maintain it, and that’s our specialty.

DM us or fill out the link in our bio to get started!

video marketing | content strategy | brand refresh | toronto media production | minifridge media

08/16/2025

Video marketing is evolving - and fast.

What worked before may not cut it in 2025 🤷

Today’s audiences scroll faster, expect more, and connect only with what feels real.

If your video strategy still leans on overly polished promos and outdated explainers…it’s time to update the playbook.

Here’s what’s driving results now:
✅ Real, behind-the-scenes content
✅ Short-form videos
✅ Smart use of AI (think: scripting help, subtitles, productivity)
✅ Cinematic storytelling over hard selling
✅ Explainers that actually explain

✨ The takeaway?

The brands winning in 2025 are the ones keeping up, showing up, and saying something that sticks.

🎬 Need help telling that story? Let’s chat!

Video Marketing | Content Strategy | Marketing Trends | Toronto Media Production | Minifridge Media

08/01/2025

2000+ videos produced and over 450 happy clients 🤪😏

Minifridge Media is an award-winning Toronto video production company specializing in high-impact commercials, engaging corporate videos, and scroll-stopping social ads. Trusted by some of the world's top brands, we create videos designed to captivate audiences, boost conversions, and drive measurable results. 👏

Contact us to get your next video project started!

video production company | Toronto videographer | commercial shoots | corporate video | media production company toronto |

07/27/2025

10 things we've learned so you don't have to....

🎬 Keep extra batteries on set. The worst thing that can happen to you is a DEAD battery with no backup! Don't be a rookie...

🎬 Have hard drives around and always dump footage THROUGHOUT the day...not all at once at the end.

🎬 Always have umbrellas and rain bags for equipment...never know when you'll need 'em.

🎬 Print scripts, shortlists, and any other documentation the crew might need and distribute them on clipboards. Why a clipboard...you tell us how fast you think a loose piece of paper gets lost on a set 🙃

🎬 Bring physical copies of talent releases for actors. Why? Then you know where the documents are and ensure these get completed before shooting.

🎬 Record room tone...your editor will thank you!

🎬 Bring duplicate wardrobes. Again, think about the little things! Don't be a rookie 😉

🎬 Take pictures of the room you're shooting in so that you can be respectful and put it back to its original state. A client will REALLY appreciate not having to do this later.

🎬 Order lunch in advance...a hangry crew is not one you want to deal with. This also keeps the lunch hour efficient and on schedule.

🎬 Finally, come dressed to impress. Here in Ontario, some days this means bringing multiple outfits equipped for different seasons lol

Let us know what you do to avoid issues on set!!

07/22/2025

Ever been curious about how a production company gets started? We asked , our founder, to share Minifridge’s origin story with us. 👏🎬

Enjoy!

video production company | Toronto videographer | commercial shoots | corporate video | media production company toronto |

07/20/2025

Why is a professional video company using iPhones??📱⬇️

Every time we produce a narrative commercial, we shoot and edit the entire thing on iPhone first. Why? So our clients (and crew) can see exactly what we’re making before we make it.

It’s called an animatic - and it’s basically a time machine for production:

✅ Shotlist
✅ Storyboard
✅ Camera movements
✅ Script timing
✅ Temporary voiceovers, music, sound effects - yep, all of it.

By the time we’re on set, everyone’s aligned. No guesswork. No “we’ll fix it in post.” Just clean ex*****on and smoother shoot days.

It’s not just planning - it’s peace of mind. 🧘

Want to shoot smarter? Start with the iPhone. (And maybe with us, too.) 😉

01/07/2025

2024 dump 💫 🌎 thank you to all our friends, clients and collaborators!

01/07/2025

2024 dump 💫 🌎 thanks to all our friends clients and collaborators!

01/07/2025

2024 Dump… are we doing this right

Address

180 John Street, #421
Toronto, ON
M5T1X5

Telephone

+14169306314

Website

http://www.minifridgemedia.com/

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