12/12/2025
In today’s fast-paced digital world, email remains the backbone of professional communication. With dozens-sometimes hundreds-of messages flooding inboxes daily, the way you craft and send your email can mean the difference between a prompt reply and a one-way trip to the spam folder. At Kraft Communications, we believe every email is an opportunity to make a strong, professional impression.
Do’s ✅
📩Use a clear, concise subject line – Make it specific and relevant so the recipient knows exactly what to expect.
📩Personalize your greeting – Address the recipient by name and, where possible, reference a shared context or previous interaction.
📩Get to the point – Respect the reader’s time by stating your purpose early and keeping your message focused.
📩Proofread before sending – Typos and grammatical errors can undermine your credibility.
📩Include a professional signature – Add your name, title, and contact details for easy follow-up.
Don’ts ❌
❌Avoid vague or clickbait subject lines – They can trigger spam filters or cause your email to be ignored.
❌Don’t overuse formatting – Excessive bold, caps, or colors can look unprofessional and distracting.
❌Skip unnecessary attachments – Large or irrelevant files can slow delivery and raise security concerns.
❌Don’t send without context – Cold emails without a clear reason or connection are less likely to get a response.
❌Avoid emotional or rushed replies – Take a moment to ensure your tone remains professional and constructive.
Bottom line: Every email you send is a reflection of your professionalism. By following these simple do’s and don’ts, you increase your chances of not only getting a reply but also building stronger, more respectful communication channels.
For more professional tips and consultation for business planning, policy writing and grant applications, reach out to Kraft Communications.
