12/09/2020
Geneticists have the gene, biologists have the atom, digital marketers have content. Every possible medium that you use in a digital marketing strategy – blog posts, press releases, infographics, videos, images, banner ads, downloadable assets, emails, landing pages – is content.
Success depends on your ability to create the right content, for the right audience, on the right channel and at the right time. Clearly, there’s a lot of things you need to get just right.
But the fact remains, you can’t build a marketing strategy without content anymore than you can create a sandwich without atoms.
Carl Sagan once said “if you wish to make an apple pie from scratch, you must first invent the universe.” Content is the digital universe.
If you want to create a content marketing strategy, you’re going to need content. Keep that in mind as you put your budget together for the new fiscal year.