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Helping you maximize your small business as we bring your brand to life in the online world! Your one stop shop for all your digital marketing needs!

27/01/2025

Confused about Instagram’s new image sizes? 🤔 Here’s what you need to know!

Social media platforms are always changing, so staying updated on the latest trends and requirements is key to keeping your content looking professional and engaging!

📸 Carousels & Static Posts:
Size: 1080 x 1350
Ratio: 4:5

🎥 Reel Covers:
Size: 1080 x 1920
Ratio: 9:16

Need help creating scroll-stopping posts? Let’s chat!

31/12/2024

If you’re using social media, now’s the time to start thinking about your social media goals for the new year! 🎉

Without clear goals, it’s easy to miss the mark and end up just posting for the sake of it - without driving real results.

But what does setting goals for social media actually look like? Let’s break it down:

1️⃣ Be Specific: Instead of saying "I want more followers," aim for "I want to grow by 20% in 3 months."
2️⃣ Focus on Engagement: Think beyond likes—plan to connect, engage, and build relationships.
3️⃣ Align with Business Goals: Your social media should support things like driving traffic, generating leads, or increasing brand awareness.
4️⃣ Track Progress: Use analytics to measure success and adjust as needed.

Setting clear, actionable goals now sets you up for a strong start in the new year. Ready to plan yours? Let’s chat!

25/12/2024

Wishing everyone a Merry Christmas and happy holidays 🤍

08/10/2024

Fonts play a huge role in shaping your brand’s personality and overall vibe 💯

The right font can instantly set the tone for how people perceive your business. It helps communicate your message even before someone reads a word!

Whether you're aiming for playful, professional, or bold, the right font combo can make all the difference!

Here are some of my favorite Canva font pairings that’ll make your designs stand out - and the best part? They’re totally free!

01/10/2024

Hey small business owners! It’s your chance to WIN big!

As it's , I would love to celebrate by supporting other small businesses in Ontario.

I'm giving away a FREE mini social media audit, plus I'll spend $100 at your business AND feature you in a special post! 🎁

Not a small business owner? Tag your favorite small business you'd LOVE to see win this prize!
⠀
What You'll Win
🔎 Free Social Media Audit
💸 $100 Spent at Your Business
✨ Featured Post
⠀
Follow these rules to enter:
1️⃣ Save & Like this post
2️⃣ Follow on Instagram or like our page
3️⃣ Share this post on your story & tag us
4️⃣ Tag as many small business friends who would want it! One tag per comment, each tag = 1 entry, unlimited entries!
⠀
Giveaway ends October 31st. Open to Ontario small businesses only.

Winner will be announced November 1st! ✨

20/09/2024

Growing on social media takes time, and honestly, it’s something a lot of my clients expect to happen overnight...

It’s not going to happen in a few days, weeks, or sometimes even months.

It requires patience, a strong strategy, and consistent effort to see real growth.

Here are a few tips I always share with those serious about growing:

👉 Post at least 2 times a week! More if you can, but don’t compromise on quality or burn yourself out.

👉 Mix up your content with reels and carousels to keep your audience engaged.

👉 Be sure to hit those content pillars: educational, relatable, inspire, entertain, and promote.

If you're already doing all that and not seeing results, you might need to switch things up with your content.

Just remember, slow growth is still growth! Stick with it, and you’ll see progress.

Need help refining your strategy? Let’s chat! 💬

18/09/2024

Are you making these 3 mistakes with your small business on social media? ❌

Running a business without social media these days is like trying to drive a car without wheels...

The success of so many businesses depends on their social media presence, and it’s not just about posting pretty pictures. It’s about connection, trust, building community, and being top of mind for your audience.

That’s where the magic happens!

10/09/2024

Colour palettes are a HUGE part of your branding and brand identity! 🎨

Our brains are hardwired to react to and remember colour combinations. Seriously, close your eyes and think of three famous brands - I bet you can instantly picture their logo colors!

There’s actual science behind it (colour theory + psychology) that goes into creating your brand’s unique colours. So, if you’re building or refreshing your brand, you’ll want to keep this in mind.

👇 Here are a few colour palettes worth saving! Save your faves for future inspo!

07/09/2024

So grateful to attend and speak at the Business Expo again this year in 2024!

Such amazing business leaders and presentations about today’s business environment.

21/08/2024

Building trust with your audience is super important for long-term success 📈 Here are 5 easy ways to make it happen:

👉 Transparency Matters: Show the behind-the-scenes of your brand and keep things honest. Authenticity is everything!

👉 Keep It Consistent: Make sure your brand’s look, feel, and message are the same everywhere. Consistency helps people remember and trust you.

👉 Put a Spotlight on Customer Triumphs: Post testimonials, case studies, and success stories from your happy customers. Real experiences from real customers can substantially enhance your brand's credibility!

👉 Deliver on Your Promises: Always deliver what you say you will. Whether it’s a product, service, or just a good vibe, make sure you follow through!

👉 Humanize your Brand: Share employee stories, highlight company culture, and let your audience connect with the humans driving your brand!

Trust doesn’t happen overnight, but with these tips, you’re on the right track! 🚀

15/08/2024

Knowing your target audience is SO important for hitting the mark, whether online or offline! 🎯

When you understand who your product or service is for, you can tailor your message and connect directly with the people who care.

Here are a few ways to identify your target audience and make your efforts more effective! 🔍

13/08/2024

5 Things I’ve Learned as a Social Media Manager (SMM)📲

Being a Social Media Manager is all about juggling creativity and strategy to make connections and tell great stories online. Honestly, it's like being part artist, part analyst, and part community builder!

Here are a few things I've learned so far:

Take breaks from social media. Burnout happens, but it's okay! Your mental health is just as important as your work.

Work with clients who respect your boundaries. Good communication is key to a great working relationship.

Engage with your community. Building real connections makes all the difference.

Keep learning and stay up to date. The social media world is always changing, so stay on top of the latest trends.

Get creative! Thinking outside the box keeps your content fresh and exciting.

To all my social media managers out there, what's one thing you've learned as a social media manager? 👇🤍

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