About That

Home
About That

Delivering meaningful solutions and experiences that resonate, engage, and inspire. You once knew us as g[squared]. Now, we’re About That…

22/04/2025

💥 We have some news! 💥

We’ve officially launched our reimagined brand and our revitalized vision for the future. Say hello to About That… ✨

More than a new name and a refreshed aesthetic, this shift marks the beginning of a bold new era for our agency. As part of this evolution, we're saying goodbye to Facebook. 👋

We invite you to stay connected with us through our Instagram and LinkedIn accounts, where we’ll be posting exciting updates, behind-the-scenes content, and more!

👉 Follow us on:
📸 Instagram: instagram.com/we.are.about.that/
🔗 LinkedIn: linkedin.com/company/weareaboutthat

Thank you for being a part of our journey. We can’t wait to continue sharing our story as we embrace this new chapter of innovation and growth! 🌟

17/04/2025

It happened! 🎉 After months of anticipation and keeping things under wraps, we officially launched About That...

In a room surrounded by our clients, supporters, VIP guests, friends, and family, we unveiled our reimagined identity—a recalibration of who we are today and where we want to go in the future.

More than a refreshed aesthetic, this shift marks the beginning of a bold new era for our agency and an opportunity to share what we’re truly about: genuine partnerships, big-picture ideas, and strategic solutions that resonate, engage, and inspire.

Swipe through to catch all the highlights from our launch—an event filled with excitement, laughter, and the incredible energy that comes from bringing something new to life. 🌱

Thank you to everyone who joined us; you helped make the day unforgettable! A BIG shout-out to our local collaborators for their generous contributions. Your support helped make this event truly special. 🙌

Our heartfelt gratitude goes out to:

Venue 🍻
Irrational Brewing Company

Dignitaries
Coun. Andrew Knack (City of Edmonton)
Amin Samji (Edmonton Chamber of Commerce)
Luwam Kiflemariam (124th Street BIA)
Mayor Alan Gamble (Parkland County)
Coun. Phyllis Kobasiuk (Parkland County)
Norman Leach (Greater Parkland Regional Chamber of Commerce)

Appetizers & Beverages 🍽️
Irrational Brewing Company
DON'YA Ukraine’s Kitchen

Raffle/Door Prizes 🎁
Duchess Bake Shop
Irrational Brewing Company
Lift Me Up Sandwich Bar
Nuovo Bistro
Society of Northern Alberta Print Artists
Three Vikings Food + Drink

Gift Bags 🛍️
Delavoye Chocolate Maker
Good Morning, Honey
Transcend Coffee + Roastery

Music 🎼
Matt Day

We’re beyond excited about what’s to come and will share more about our creative evolution in the coming weeks! 🚀

Branding Agency | Marketing Agencies | Communications Agency | Advertising Agency

12/03/2025

Another satisfied client! 🙌 It's projects like this and clients like Vermilion & District Housing Foundation that make our work so rewarding. We're thrilled to have partnered with this incredible team on the design, brand communication, and launch of their new website. 💻✨ Check it out ➡ https://vdhf.ca/

25/02/2025

New site launch! 🚀 We're so proud to have teamed up with Vermilion & District Housing Foundation on the design and development of their newly revamped website! 🌟 Our goal was to create a digital experience that reflects the warmth and heart of this incredible non-profit housing management body—all while making it easier for users to find and engage with information. The result is a site that’s as welcoming as it is informative. Check it out ➡️ https://vdhf.ca/

Our services included:

➡️ Brand story and key messages ✏️
➡️ Web architecture and wireframe development 💻
➡️ Full content development and allocation 📚
➡️ Search Engine Optimization (SEO) 🔍
➡️ Site testing and launch 😄

24/02/2025

If the g[squared] team hits the jackpot and wins our staff lottery pool 💰, we wouldn’t tell anyone… but there’d be signs. 👀

20/02/2025

Happy 12-year workiversary to the one and only Melanie 🎉! From crafting words like a pro to spreading positivity like confetti, she makes every day brighter. Her dedication, kindness, and unstoppable energy inspire us all. Here’s to 12 years of excellence—and many more to come! 🍻 ✨

14/02/2025

Happy Valentine’s Day! 💘 We’re serving up some cheesy dad jokes to make your day even “grater.” 💞😂

07/02/2025

For us, the Super Bowl isn’t just about football. It’s about iconic, groundbreaking ads. It’s one of the biggest opportunities for marketers to flex their creativity and grab attention in fun and unforgettable ways! 🎬✨ In honour of this weekend, here's a list of some of our all-time favourite commercials:

🏈 Budweiser, "Whassup?", 2000
🏈 Old Spice, "The Man Your Man Could Smell Like", 2010
🏈 Snickers, “You’re Not You When You’re Hungry”, 2010
🏈 Wendys, “Where’s the Beef”, 1984

These ads didn’t just entertain—they changed the game! If you're looking to make your brand stand out, we’ve got the playbook you need. 📈 Let’s strategize together!

04/02/2025

It’s POP QUIZ time!❓Do you know the difference between wordmarks, lettermarks, and pictorial marks? If you aren’t sure, we have you covered! 😄 We’ve put together this handy guide in visual form. Flip through to clear up any confusion. For even more insights, read the detailed explanations below. ⬇ This info is sure to impress at your next meeting… or cocktail party. 🍸

➡ A WORDMARK is a logo made entirely of the brand’s name. While Coca-Cola might immediately come to mind, we’ve referenced the work we did for Quikcard as an example.

➡ A LETTERMARK (also known as a monogram) is a logo made of initials or abbreviations. Think IBM or CNN. You can also reference our designs for Fulton Creek Business Park.

➡ A PICTURIAL MARK is a recognizable icon, symbol, or image—one that represents a specific company. For example, Target or Apple. You can also check out the picture mark we did for Crestwood Community.

Still have questions? Reach out!

02/02/2025

Happy Groundhog Day! 🦔 Here’s hoping our furry friend has a better handle on this weather than we do!

01/02/2025

Winter’s got us in its frosty grip, and we’re all about finding those must-have essentials to survive the chill. ❄️ We asked our team what they’d include in their ultimate winter survival kit. Check out our top picks! Which one would make your list? ☃

27/01/2025

POP QUIZ! 🤔 Do you know the difference between a logo, a brand, a brand identity, and a visual identity? While these terms are often used interchangeably, they’re not the same. In fact, they’re pretty different! Here's a quick cheat sheet to help clear up any confusion. 😎

💡 A LOGO is the visual mark that represents your company or organization. Think McDonald’s golden arches or Nike’s swoosh.

💡A VISUAL IDENTITY includes all the graphic components that make up your brand's look—logo, colour palette, fonts, and design style.

💡BRAND IDENTITY includes all the elements that define your brand. This includes everything mentioned in the visual identity above ⬆️, PLUS non-visual cues, such as taglines, tone, language conventions, and messaging. In short, it’s the complete package.

💡A BRAND represents the holistic impression that people have about your company or organization based on their interactions and experiences. In simpler terms, it's how you make them feel.

When combined, these elements come together to create a cohesive and memorable brand experience! Still confused? Drop us a line. We’d be happy to help!

Address

Opening Hours

Monday	08:30 - 17:00
Tuesday	08:30 - 17:00
Wednesday	08:30 - 17:00
Thursday	08:30 - 17:00
Friday	08:30 - 17:00

Telephone

+1 780-465-0682

Website

https://weareaboutthat.com/

Alerts

Be the first to know and let us send you an email when About That posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Business
Claim ownership or report listing
Want your business to be the top-listed Media Company?

Country:

City: