04/21/2023
Monstercat, one of electronic music's most influential independent record labels, wins the CIMA BOLD Award for their innovative and creative marketing campaign for WHIPPED CREAM's latest ‘Someone You Can Count On’ EP. The CIMA BOLD Award, presented by the Canadian Independent Music Association - CIMA, acknowledges the marketing power and creativity of independent Canadian music companies and individuals who deliver exceptionally successful and unique marketing campaigns.
The EP campaign featured the mixed-reality project "THE DARK," with a teaser at the Vancouver International Film Festival (VIFF), then turned into a 2D music video, and then evolved into a virtual-reality experience premiered at South by Southwest (SXSW). “THE DARK” allows viewers to step inside the mind of WHIPPED CREAM and experience firsthand the emotion conveyed in a song like never before. While the VR experience was a significant factor in winning the award, it's worth noting that the entire EP campaign was recognized for its creativity and effectiveness.
Monstercat’s campaign for WHIPPED CREAM sets a new standard of excellence in the music industry. It showcases the unique abilities of the talented team at Departure Lounge Inc. using volumetric capture technology and virtual world development to develop the mixed-reality music video. We are proud to have co-produced this groundbreaking project with them and are honoured to have played a part in its success.
Congratulations to Monstercat on this well-deserved achievement! Monstercat’s win proves that innovation and independent Canadian music go hand in hand.👏
CIMA is the not-for-profit national trade association representing the English-language, Canadian-owned sector of the music industry. CIMAs membership consists of Canadian-owned companies and representatives of Canadian-owned companies involved in every aspect of the music, sound recording and mus...
