09/11/2026
Concept case: designing a mascot to tackle a FinTech app’s retention problem 🌱
Most users don’t come back to finance apps the next day — daily tasks like checking a balance can feel like something to avoid, and Day-1 retention is a common challenge across FinTech products.
We designed “the Money Tree” — a mascot that visually grows with every user action, turning an abstract financial habit into something people don’t want to let die.
That’s the direction well-designed gamification tends to push: more people opening the app again, fewer dropping off before they finish onboarding.
Building a product people need to open every day?
📩 DM us — let’s design a mechanic that keeps them coming back.