First Choice Media Limited

First Choice Media Limited A digital marketing agency for SEO services, SEO-friendly websites, Social Media Marketing and more

Are you confused about which social media platform to use to promote your brand? Is it TikTok, Instagram, or Facebook? T...
04/26/2023

Are you confused about which social media platform to use to promote your brand? Is it TikTok, Instagram, or Facebook? This can be a daunting question for businesses trying to push their brands on social media.
We have compiled a list of four social media channels that are popular not just among Gen Z, but also among Boomers. Check it out.

🚀According to HubSpot, LinkedIn usage among Boomers grew from 11% to 20%, an 85% increase between May and January. So, if you are a marketer, this may be the ideal platform for you to promote your products or services and find potential customers.

🚀TikTok is one of the fastest-growing social media platforms with over 1 billion active users across the globe. For businesses, it's a fun platform to be on. You can connect with your customers by making interesting videos with trending music. But make sure these don't look like ads.

🚀Twitter sees about 10,000 tweets per second. For businesses, this can be an important source to gain customer insights. Twitter can help businesses look for trends and topics that people are talking about. You can engage with your customers and understand their pain points better.

🚀Instagram is a highly visual platform and that is why it is a preferred social media channel for industries such as fashion, food, travel, beauty, home decor, and gardening. It provides multiple ways to showcase and promote your brand -- photos, video posts, Instagram Stories, and Reels.

Which social media platform is your favorite?

Short-form videos are hugely popular on Instagram and in fact, have more reach and higher views than long-form videos. S...
04/24/2023

Short-form videos are hugely popular on Instagram and in fact, have more reach and higher views than long-form videos. So, whether you are a small business or a large corporate, Reels is the best way to connect to your followers and share content that can get you viral.
Here are our top five ideas for creating engaging Reels on Instagram.

🚀Reels are a brilliant idea to introduce your brand to your audience. Let them know what your brand values, what you offer, and how your audience can have a better experience with you than your competitors.

🚀Show your audience what an ordinary day at your office looks like, what's your work culture like, and even give them a peek at the product-making process.

🚀Tutorial videos are a great way to connect with your followers. Show your skills at something that you know best--make-up tips, cooking hacks, and DIY crafts.

🚀Create a buzz around an event that your brand is hosting. You can tell your followers what they can expect from the workshop and how they can benefit by attending it.

🚀Trending challenges are a fantastic way to make your reel go viral and attract more customers to your brand. Trending challenges get higher views and have a better reach.

🌱Share your success story with us and tell us how you did it.

A well-designed website is crucial for businesses and individuals. But designing a professional website is not something...
04/21/2023

A well-designed website is crucial for businesses and individuals. But designing a professional website is not something that everyone can do. There are some amazing free web design software tools that are accessible to anyone, regardless of their level of expertise, and can help you design and build a website without having to pay a professional developer.
Here's a list of our favorites that can help you get started on the path to a successful online presence.👇

🍁With thousands of themes and plugins to customize your site, WordPress is a free-to-use open-source CMS that makes it easy to set up a website in minutes.

🍁Sketch is a popular design app for Mac users as designers can create, team up, and prototype. It gets its popularity because of its clean interface and high performance.

🍁Lunacy is compatible with Sketch files and lets you edit them on a Windows device without any problem. And it allows for offline editing too.

🍁Adobe XD is a top-of-the-line web design tool that offers a repeat grids feature, which allows you to easily create grids and populate them with images, text, and other one-of-a-kind content.

🍁CMS Hub requires zero coding and has an easy drag-and-drop page builder. It has a good collection of templates and allows seamless integration with the rest of the HubSpot CRM platform.

🚀Try out these tools and let us know which one did you enjoy the most.

Search Engine Optimization (SEO) is a complex process that keeps changing every time Google launches a new algorithm. Bu...
04/19/2023

Search Engine Optimization (SEO) is a complex process that keeps changing every time Google launches a new algorithm. But there are plenty of tools that can assist you in understanding how your website is performing on Google and make relevant changes to keep it on the top.
Hence, auditing your web pages becomes one of the most important SEO processes to ensure your website is compatible with the search engine.
Here are four tools that can help you audit and monitor your website for SEO.

🚀HubSpot Website Grader: Enter your website's URL and you'll receive a report card with actionable insights about your SEO efforts.

🚀Ahrefs: It generates keywords, links, and rating profiles to help you make planned content decisions. It offers a Site Explorer, a Keyword Explorer, a Rank Tracker, a Content Explorer, and a Site Audit tool.

🚀Google Search Console: You can check what all pages of your website are in Google's Index and use the 'URL Inspection Tool' to submit a page for indexing, in case of a missing page.

🚀SEMrush: It analyzes backlinks from other websites to your site, looks for relevant keywords, and presents a report on the overall performance of domains and individual pages.

🔔What other tools have you found useful? Let us know in the comments section.

HubSpot SEMrush Ahrefs

Social media campaigns are an intricate part of marketing techniques for any kind of business. These campaigns are desig...
04/18/2023

Social media campaigns are an intricate part of marketing techniques for any kind of business. These campaigns are designed keeping in mind the target audience, their needs, and brand goals.
To run an effective social media campaign, you must a good strategy in place. Here are five ways you can run your social media campaign successfully.

🚀Do thorough research on companies similar to yours – what kind of campaigns did well for them and the content that went viral. These will help you plan your strategies better.

🚀Remember, Facebook, Twitter, and LinkedIn are ideal for B2B companies. But if you're a B2C brand, use Facebook, Instagram, and Pinterest.

🚀Have a clear plan of action – who is your target audience, what kind of content will appeal to them, and what do you plan to gain at the end of your marketing campaign?

🚀Your brand voice should be in-tune with your company's values. A consistent voice across all channels will help you stand out from the rest.

🚀The main idea behind giveaways is to create engagement and get more followers on your social media platforms. 'Like' this post, 'Tag your friends' are some examples of this.

🍁What all methods have you adopted to create effective social media campaigns? Leave us a comment.

Social media ROI is what you get back by investing your time, money, and effort in social media by creating campaigns to...
04/12/2023

Social media ROI is what you get back by investing your time, money, and effort in social media by creating campaigns to boost your brand online. Social media ROI is basically a monetary value that is assigned to certain aspects of social media management, such as shares, reactions, and follower counts.
In this post, we tell you four important actionable ROI to have in your social media strategy.

🚀Why is it that you want your brand to be on a social media platform? Is it for new followers, brand awareness, or building a community? Define the purpose of being on social media.

🚀You need to set goals to track. For example, is it for email signups, or newsletter signups, or do you want customers to buy your products online?

🚀Track your goals to see how they are doing on social media. Google Analytics is a great tool to measure your performance.

🚀To figure out the ROI for social media campaigns, you need to measure how much money you've spent. This includes everything - time spent on creating the campaign, money spent on buying tracking tools, and the cost of ads run on social channels.

🍁What are your thoughts on this?

Social listening is a great tool that has proven benefits for businesses of all sizes. Whether you are a small business ...
04/11/2023

Social listening is a great tool that has proven benefits for businesses of all sizes. Whether you are a small business or a professional, you can gather important information about your brand by listening to what people are saying about it and making strategies to improve your services.
Here are four benefits of social listening and how you can use them to work your way up the social ladder.

🚀Social listening allows you to get a deeper understanding of people's emotions around your brand and what they want to be changed.

🚀You can improve your products/services by listening to people’s complaints and what they want to be changed in your products. You can then make appropriate changes to it.

🚀When done right, social listening can help you catch trends much before they actually become trends. This can help you strategize and plan your content ahead of time.

🚀You can find some great influencers and thought leaders in your sector by listening to conversations happening around your niche and connecting with them for better business prospects.

🍁So now that you know how social listening can help your business, let us know what strategies you used to improve your brand’s performance.

Social media allows you to create strategies that can help you reach your business goals. But how do you know that the c...
04/10/2023

Social media allows you to create strategies that can help you reach your business goals. But how do you know that the campaigns that you have created are actually working? Social media analysis is extremely important to understand the performance of your campaigns and make timely changes to them for better results.
Social media analysis helps you assess your social media marketing strategy on both macro and micro levels, allowing you to make informed business decisions.
Here are five benefits of social media analysis tools:

🍁Understand your campaigns better -- how well people are engaging with your content, what kind of posts are resonating with your followers, and whether people talking about your brand.

🍁Get a deeper understanding of what kind of content is doing well on social media, the platforms that are gaining more traction, and what topics are getting more popular among your audiences.

🍁Study your competitor's audience profile, what kind of content is selling, and the posts that are working for them.

🍁Set 'realistic' goals for your business that will actually get your benefit in the campaigns you design for the near future.

🍁Listen to what people are saying about your brand and get a better understanding of their needs, pain points, and expectations.

🚀So, start monitoring your social media metrics with analytical tools and boost your business’s performance.

If you wish to be a social media manager, there are certain skills and traits that you must have to be successful in thi...
04/05/2023

If you wish to be a social media manager, there are certain skills and traits that you must have to be successful in this very stimulating position. In this post, we have talked about the five most important skills that a social media manager must possess to be able to achieve growth not just for himself, but also for the brand he’s representing.
👑As a social media manager, your good written and verbal communication skills can help you connect with different people better.
👑You carry the brand's voice in every piece you write and it must be aligned with the brand.
👑With the algorithm changing every day, you need to be on your toes to create engaging content that attracts more customers to your brand.
👑With the right tools, social media managers can create compelling campaigns with much less effort.
👑As a social media manager, you are expected to be able to handle difficult customer situations with prompt replies that reflect the brand's voice.

🍁Let us know what other traits you feel a social media manager must have.

Social media marketing is all about promoting content that appeals to your customers and helps your brand reach its mark...
03/28/2023

Social media marketing is all about promoting content that appeals to your customers and helps your brand reach its marketing goals. While earlier it was all about organic growth, it is now time that businesses use a combination of both organic and paid social media to achieve their targets.
In this post, we tell you how an integrated organic and paid social media marketing strategy can give a boost to your business and help you develop marketing strategies that actually help.

To take your business to the next level, you need to come up with strategies that allow you to get more organic leads th...
03/25/2023

To take your business to the next level, you need to come up with strategies that allow you to get more organic leads that can later be turned into customers. Social media is a wonderful platform to generate leads. And with these strategies, you can be sure to get the numbers rolling.

🚀Make sure your profile has all the important contact information and the right CTAs.

🚀Make your lead magnet offers enticing, like offering them a discount, a webinar, or interesting case studies.

🚀Your audience is looking for information-packed, bite-sized content that makes them interested in the product immediately. Short-form videos are the best in this.

🚀Your customers are your best advocates. Let them be your lead magnets by creating stories and testimonials sharing their experience of a product/service.

🚀Paid social media advertising is a great way to generate leads. These ads can be created to target audiences that align with your business goals and can be your potential customers.

🍁What methods have you tried to generate leads for your business? Leave us a comment.

Videos are more engaging than any other form of social media content. With the audience’s attention span getting shorter...
03/23/2023

Videos are more engaging than any other form of social media content. With the audience’s attention span getting shorter, short-form videos are getting hugely popular. Here are some of the benefits of short-form videos that can help your business reach its targeted goals.

👉Short-form videos are pretty easy to make as they range anywhere between three seconds to a minute. While coming up with a content strategy can be difficult, these videos are easy to make and can be done in-house with limited tools at hand.

👉When you see a wonderful movie, what do you remember the most? A favorite dialogue. The same applies to short-form videos. As the content is short, brands pack them with information that's rid of the fluff and easy to remember.

👉Short-form videos are designed keeping the targeted audience in mind. Creating content that is attractive and informational in a short clip catches the eyes of the audience and keeps your business ahead of the competition.

👉What's best about short-form videos is that you can create them using old photos, audio, and text. You can repurpose these videos for other platforms which can save you time and money. You can add content or cut some for other channels.

🍁What kind of boost did short-form videos give to your business? Leave us a comment.

Address

Suite 300 – 3665 Kingsway
Vancouver, BC
V5R5W2

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6am
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 6pm

Alerts

Be the first to know and let us send you an email when First Choice Media Limited posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to First Choice Media Limited:

Share