
04/26/2023
Are you confused about which social media platform to use to promote your brand? Is it TikTok, Instagram, or Facebook? This can be a daunting question for businesses trying to push their brands on social media.
We have compiled a list of four social media channels that are popular not just among Gen Z, but also among Boomers. Check it out.
🚀According to HubSpot, LinkedIn usage among Boomers grew from 11% to 20%, an 85% increase between May and January. So, if you are a marketer, this may be the ideal platform for you to promote your products or services and find potential customers.
🚀TikTok is one of the fastest-growing social media platforms with over 1 billion active users across the globe. For businesses, it's a fun platform to be on. You can connect with your customers by making interesting videos with trending music. But make sure these don't look like ads.
🚀Twitter sees about 10,000 tweets per second. For businesses, this can be an important source to gain customer insights. Twitter can help businesses look for trends and topics that people are talking about. You can engage with your customers and understand their pain points better.
🚀Instagram is a highly visual platform and that is why it is a preferred social media channel for industries such as fashion, food, travel, beauty, home decor, and gardening. It provides multiple ways to showcase and promote your brand -- photos, video posts, Instagram Stories, and Reels.
Which social media platform is your favorite?