07/07/2025
Ian Smith knows great leadership comes from empathy, not ego.
After moving from Newfoundland to B.C. to begin his career, Ian grew through the ranks across Lodestar’s brands, contributing his digital marketing savviness and open-minded perspective to every challenge.
Today, as VP of Lodestar Digital, he focuses on creating space for continued growth and experimentation.
“I’ve held many of the same roles my team has now. That matters—I know what they’re up against and how to support them,” he says.
For Ian, a solid team is all about having a shared mission. “If we know the vision and understand each other’s personal goals, we’ll move forward stronger.”
When Ian’s off the clock, his dog Toast runs the show. Between writing and playing guitar, Ian can usually be found exploring the outdoors, following where Toast leads.
Head to our LinkedIn page to read the full interview with Ian and hear his vision for taking Lodestar Digital to the next level: https://heyor.ca/oF92ry
