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The Creative Uproar

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The Creative Uproar

Since 2015, I’ve been helping bold brands keep it real, get noticed, and make more money.

05/22/2024

📣I’m running the NY Marathon this November to raise $3500 for , an amazing org dedicated to making pregnancy and childbirth safe for everyone.

Why EMC? Because globally, 800+ women die daily from pregnancy complications, and most deaths are preventable.

To make it interesting (and hopefully smash my target), I zhuzhed it up a little:

💵 $10 = ONE song pick for my training playlist
💵 $50 = ONE song pick for my marathon playlist
💵 $150 = Entry to win a FREE 75-min strategy session (Value: $1297)

No donation is too small. Let's make a difference together!

💖You can make a donation here >> bit.ly/emma-EMC

12/31/2022

I follow three rules: Do the right thing, do the best you can, and always show people you care. — Lou Holtz
Outside of ☝🏼 I say f**k it.
🙌🏼 Word of the year? Nope.
🎊 New Year’s resolutions. Uh, no thanks.
☀️ 5 am club? HELL NO.
You get to decide which “rules” work for you and which don’t.
The one piece of advice I have is keep your eyes on your own page and just do what feels right. I learned the hard way this year that working from a place of burnout isn’t sustainable and is complete s**t for creativity. (I got there by comparing myself to everyone else’s highlight reel AGAIN )
For 2023 I’m putting trust in myself first. FULL STOP. And I hope you do too.
✌🏼 out 2022 it’s been real.
# creativeentrepreneur

12/17/2022

2022 has been a roller coaster (like the kind they’re just getting patent for with part of the track cut out 😂) — fun, but also kinda terrifying.
Through it all, one thing was consistent — kickass, cool AF clients.
I didn’t start taking on new clients until the last quarter of 2022 and GD was it AH-MAZING. These ladies blew my minds!
Thank you so much for trusting me with your big ol’ dreams this year .is.annie, , , and
Bring it 2023

12/09/2022

Here's the secret to getting people to connect AND buy from you ⤵️
Tell your stories.
Storytelling lets you communicate more than what you do; it helps you show people what you believe. When you articulate your values, you make it easier for people to align themselves with you.
Show up, be real, be relatable, take bold stances, and share your stories.
These are the ingredients you need to start real relationships. (Ya know, based on trust and connection)
*Don't forget to share, or save for later 📌
Need more help? Drop your questions below.

12/06/2022

Nothing makes me happier than turning my clients into mind-melting powerhouses, with copy, messaging & strategy that builds relationships and sells.

“Emma’s superpower is her ability to create copy that not only delivers “in the moment” impact but also fits into the overarching brand message. She never just writes sales emails, she’s communicating the message in an email that just happens to be selling a service.

Emma’s adaptability in voice & deep understanding of the client experience is unparalleled. She’s like a method actor for writing—a method writer!” -

Because if you’re honest with yourself, the real reason you haven’t taken the next “holy sh*t” business move is that you're stuck playing the part of head copywriter, chief idea generator, and content strategist.

You don’t know how to tell what’s working and what’s not. You aren’t clear on how to communicate your message.

And that’s where I come in.

If you want copy that sounds like you AND sells like a Nirvana album in the 90s… without the overwhelm, stress, or *shot in the dark* strategies you’re in the right place.

Send me a DM and let’s chat.

12/02/2022

I am very (un)cool.
⠀⠀⠀⠀⠀⠀⠀⠀
I mean I have my moments, sure.

But on a 90s cool-girl influencer scale I'm def more Angela Chase than Rachel Green—and I am wayyyy OK with that.

Because I’m a true believer that our idiosyncrasies bring us closer together.
⠀⠀⠀⠀⠀⠀⠀⠀
A few of mine…

❌ I can’t pick an apple, pear, bundle of grapes, peach, plum… well, you get the picture. In under 5 minutes. Just can’t do it. Pick up, put down. I was a real treat when touching food was a big ol’ no-no.

🧠 I have a memory that puts a sieve to shame. And I’m not just talking about silly things like what I ate for dinner two nights ago — vacations, shows I’ve been to, my childhood. Scary stuff.

🎶 And that brings us to number three (which by now should not be surprising) — I cannot for the life of me remember the title of a song.

This might not seem like a big deal to you—but in my house—*super* uncool. I'll act like I do, and verryyyy confidently state it aloud, only to realize it's one word off and look like a total dork. (In case you’re in the dark, big music fan here. HUGE. And I live with an even bigger one)
⠀⠀⠀⠀⠀⠀
So, am I alone here?

Would you rather connect with folks who are willing to lay it all out there including those imperfections—even if it means they might not come off as one of the cool kids? Let me know ⬇️

11/29/2022

HUMANITY (no, really. Don’t believe everything you see on the inter webs. Except for this of course.)

It’s been impossible to ignore what your neighbor, friend, or sister has been looking at as essential for the last couple of years—up to & including yesterday—with #1 on that list being connection.

As a brand, business, and human we need to focus on connecting at a personal level with clients.

Here’s how you can do that with your emails:

1️⃣ Show your audience they’re being seen & heard. You can do this with emails that acknowledge their struggles (not by pretending today’s reality ISN’T happening — that won’t make it disappear), use empathy, and incorporate VoC to show you understand who your audience is.

2️⃣ Shift your messaging if necessary. Talk to your former clients, potential clients on your email list, or start checking out the places your audience hangs out and see what they’re saying. Does your messaging still fit? What challenges are they facing? What transformations are they looking for? Do they need more options when it comes to pricing? You won’t know until you become brave enough to look up.

3️⃣ Speak like a human, not a brand. You’re still here to solve problems whether that’s providing a badass group coaching program for women who want to process their feelings through movement, or a web designer who’s working alongside brick & mortar businesses as they add their first online platform.

You need to uncover how to speak to your audience about the transformation you’re offering. Selling is never off the table… but you need to understand your audience before you grab that megaphone.

Being a human & connecting through strategic storytelling is how you stand out… with your morals & values intact.

11/27/2022

It doesn’t matter if I’m standing in line at Whole Foods minding my business, deep in the throes of early pandemmy, mask on…

Walking my chubby black pug at the crack of 6 am, listening to X, ignoring the random dudes trying to get chatty outside McD’s beside my building…

Listening intently as the head M.A.C. makeup artist, down from NY demonstrates the new collections, and techniques we’ll be using for the upcoming launch…
⠀⠀⠀⠀⠀⠀⠀
I still hear it.⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀
🤬 YOU SHOULD SMILE MORE.
⠀
🤬 YOU’D LOOK PRETTIER IF YOU SMILED.
⠀
🤬 YOU LOOK INTIMIDATING WHEN YOU DON’T SMILE.
⠀⠀⠀⠀⠀⠀
To which I will kindly reply, f**k off. Until I hear (even once) anyone ask my husband, a male friend, or Daniel Craig to smile — I’ll stay happily over here with my gloriously indifferent face.

⠀⠀

11/25/2022

Are you just making noise?

It’s easy to be loud. Creating & publishing content on a massive scale has never been easier.

But how much thought are you putting into the words and images you put out there?

As a brand—you need to be consistent with EVERY message you send, otherwise, instead of sparking change, creating community, and crafting a narrative that builds a legion of clients stoked to buy your services…

YOU’RE JUST MAKING NOISE.

An unclear message or competing messages will be passed over, ignored, and get lost in translation… AKA you won’t be heard.

Tell me one message you want (or are trying) to communicate.

11/20/2022

2020 was supposed to be my best EVER.

According to a {slightly intoxicated} numerologist I met on NYE, my turning 40 on January 11, 2020 was gangbusters for luck & I’d “better be on the lookout ‘cause I’d be blown away by what was coming…”

Not sure if what happened next is what she meant 🤪

Then I took a deep breath and told myself: YOU DON’T BELIEVE IN THAT SH*T.

You write your own stories.

And so do you. I know you’ve got stories that’ll bond customers to your brand for life… you just need the strategy to do it. ‘Cause here’s the thing: the definition of a brand is simple... It's a series of stories.

Your Brand Story → The one you tell your people: it’s the message you’re sharing across all public platforms

Your Personal Story → The one you tell yourself: the origin stories you share, including your core values, mission & your *why*

Your Customer Story → The one your customers tell each other: the stories & messages your customers tell through reviews, testimonials, and shares

To become *look-ma-i-did-it-level* successful your three brand stories need to be cohesive—AND people need to give a hot damn about them. That’s why I created *The Brand Story Audit.*

You’re about to crack open your internal & external messaging revealing fresh opportunities to connect with your customers through streamlined stories & strategic messaging.

I hope you’re ready. Head to the link in my bio to grab it FREE.

11/18/2022

Enough talk about me.

I wanna hear one random fact about you. Go!

11/13/2022

No, YOU’RE weird.⠀

We’re living in a time when thinking outside the box can get you banished to the back of the room—and might just come with a side of judgment for voicing that opinion.⠀

Well, I’m here to tell you that owning your weird and stepping into your quirks makes you a badass 💀.⠀

Maybe you’ve shunned social media and started using the extra time for actual connection (*gasp), or you can’t let the food on your dinner plate touch (just me?) 😬⠀

Whatever it is, embrace your weird-ass self. ⠀

There’s no one else out there like you. Stay authentic and be memorable 🤘🏽

Address

1668 Davie Street
Vancouver, BC
V6G

Opening Hours

Monday	11am - 4pm
Tuesday	11am - 4pm
Wednesday	11am - 4pm
Thursday	11am - 4pm
Friday	11am - 4pm

Telephone

7782331838

Website

http://www.creativeuproar.com/

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