CLR5 Design

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Canada
Vancouver, BC
CLR5 Design

Motion and Branding Design Studio
Fully remote, always present.

02/12/2024

People remember 65% of information when paired with visually engaging content, compared to only 10% without such elements. [Source: HubSpot]

Wow.

This is because motion design aids in comprehension by providing a visual context for the information.

Videos serve as a shortcut to understanding, allowing for a more efficient communication process, especially when dealing with intricate or data-heavy topics.

02/09/2024

Websites with thoughtfully crafted and seamlessly integrated motion design experience up to an 80% increase in user engagement. [Source: Nielsen Norman Group]

Thoughtfully crafted means conveying a clear message, and seamlessly integrated means guiding user attention and interaction.

At CLR5, these two elements are our bread 🍞 and butter 🧈.

Yum.

02/07/2024

Video content captures attention 5 times more effectively than static content, catering to the shortened human attention span. [Source: Wistia]

This is because videos engage multiple senses simultaneously—incorporating visuals, audio, and motion.

These elements work in unison to provide a platform for dynamic storytelling that static content simply cannot compete with.

02/02/2024

Motion design shouldn’t steal the show. Less is more.

If it’s overly flashy or begs for attention, it can distract viewers from the main content or message, hindering effective communication. The primary purpose of any content is to convey a message.

Excessive motion can obscure the message and make it challenging for viewers to grasp the intended information. Sexy and simple is our motto.

01/31/2024

Good motion design is like a good film score. If it’s doing its job, you don’t notice it. It sets the tone of a project, creating an emotional backdrop that resonates with the audience, whether that be through excitement, suspense, joy, or emotions that align with your brand identity. Motion design works in harmony with the overall message of the brand, guiding viewers through a seamless and integrated experience.

01/26/2024

In a world of visual noise, we believe in the power of simplicity. Motion design should enhance, not overpower.

Our mantra? Simplification is sophistication.

An elegantly minimalist approach ensures your message takes center stage, because it's not just about being seen; it's about being remembered!

01/25/2024

Our process begins with a dreamland brainstorm. We think beyond conventional boundaries, exploring innovative and imaginative concepts.

First we share unconventional and out-of-the-box ideas without immediate critique, allowing for a free flow of creativity.

It's all about laying a solid foundation for the project by exploring diverse possibilities before eventually narrowing down and honing in on the ideas with the strongest legs.

01/22/2024

Did you know that a logo can talk to you?

During the design process, a logo will express how it wants to be crafted.

When a designer deeply understands the essence of your brand, it’s almost as if the logo itself is communicating its preferred visual elements to the designer.

Effective logo design goes beyond mere aesthetics and involves capturing the spirit and identity of your brand in a visually compelling way.

12/29/2023

Timing is Everything! ⏱️✨ Explore the rhythm and flow that make our motion graphics sequences pop. Join us on a journey through perfectly paced animations! 🔄🎬

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12/28/2023

Reconstruction and animation of painted scenes for episode 404 of Dragon Prince.

Includes VFX and transitions over shots.

November 2022

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12/27/2023

Motion Graphics Magic! ✨ Bringing designs to life with the perfect blend of graphic elements and animation. 🎨🎬

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Address

905 W Pender Street
Vancouver, BC

Website

http://www.clr5.ca/

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