
08/05/2025
The shift in behaviour from winter to summer is significant. In the colder months, people tend to stay indoors, avoid crowds, and limit their social activities. But in summer, it is the opposite, and behaviour changes dramatically. People want to spend more time outdoors, attend more public events, travel frequently, and actively seek new experiences.
This increase in movement and openness makes them more likely to engage with a brand activation, stop to participate in an installation, or share their experience online.
At Go2 Productions, we help brands take full advantage of this seasonal window through brand experiences. Contact us if you need a partner to stand out this summer season.